EPISODE · Apr 28, 2022 · 39 MIN
Eddie Revis, CMO of Magnolia Bakery - Maintaining Familiarity While Evolving the Brand
from Marketing Vanguard
Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the agency side: it’s the skillset, the hustle, the imagination, the problem solving, without having all the information.”Hear more about Revis’ advice regarding the future of work collaboration, how he’d like to see the CMO role evolve, what he looks for when hiring, and much more. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the agency side: it’s the skillset, the hustle, the imagination, the problem solving, without having all the information.”Hear more about Revis’ advice regarding the future of work collaboration, how he’d like to see the CMO role evolve, what he looks for when hiring, and much more. Hosted on Acast. See acast.com/privacy for more information.
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Eddie Revis, CMO of Magnolia Bakery - Maintaining Familiarity While Evolving the Brand
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