Edelman CEO on PR Campaigns for Dove, Xbox and Wal-Mart

Co-host Brad Forsythe interviews Pam Talbot, U.S. President/CEO of Edelman. In addition to being the U.S. president and CEO, Pam is also the manager of Edelman’s worldwide Convergence Marketing Team. With special expertise in consumer product marketing, Pam has led the company’s work on Microsoft, Kraft Foods, KFC, The NutraSweet Company and more, and has been recognized as a Public Relations All Star in the consumer products field by Inside PR Magazine. She is the winner of three Silver Anvil Awards, the highest honor in the public relations field, as well as several Golden Trumpet Awards from the Publicity Club of Chicago. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.