EDM電郵行銷必須注意的地方

from Marketing Forward 未來市野 · host IG: 90smarketing

Send us Fan Mail00:58 EDM有什麼限制和問題需要留意？02:15 EDM 界面上不及社交媒體般畫面豐富和視覺流暢 03:38 外判EDM給第三方服務供應商能減低因電郵過濾而被掉進垃圾郵箱的風險05:06 策略性地拿取客人的電郵建立客戶電郵名單（email list)例如：電郵訂閱優惠 / 輸入電郵獲抽獎機會等08:25 要特別為電郵訂閱的用戶提供獨家資訊或優惠禮遇在EDM中提供優惠卷或掃描碼能有效促使讀者購買產品---英國優惠券綜合網Vouchercloud數據指出：93%訂閱者會使用電郵中的優惠者當中40%會分享該優惠電郵給朋友---EDM具創意及成功的案例分享：雀巢在2012年推出新糖果棒Kit Kat Chunky時向客戶寄出「道歉信」原因是他無法通過電郵傳送形狀矮胖的糖果棒該郵件提供了一張優惠卷讓客人到雜貨店兌換免費的kit kat chunky雀巢成功以EDM與客人互動，讓他們試食新產品，更提升其品牌知名度---Instagram: instagram.com/90smarketing/

What this episode covers

Send us Fan Mail 00:58 EDM有什麼限制和問題需要留意？ 02:15 EDM 界面上不及社交媒體般畫面豐富和視覺流暢 03:38 外判EDM給第三方服務供應商能減低因電郵過濾而被掉進垃圾郵箱的風險 05:06 策略性地拿取客人的電郵建立客戶電郵名單（email list) 例如：電郵訂閱優惠 / 輸入電郵獲抽獎機會等 08:25 要特別為電郵訂閱的用戶提供獨家資訊或優惠禮遇在EDM中提供優惠卷或掃描碼能有效促使讀者購買產品 --- 英國優惠券綜合網Vouchercloud數據指出： 93%訂閱者會使用電郵中的優惠者當中40%會分享該優惠電郵給朋友 --- EDM具創意及成功的案例分享：雀巢在2012年推出新糖果棒Kit Kat Chunky時向客戶寄出「道歉信」原因是他無法通過電郵傳送形狀矮胖的糖果棒該郵件提供了一張優惠卷讓客人到雜貨店兌換免費的kit kat chunky 雀巢成功以EDM與客人互動，讓他們試食新產品，更提升其品牌知名度 --- Instagram: instagram.com/90smarket...

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EDM電郵行銷必須注意的地方

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