EE 281 - Mentor Moment - Become Your Own Customer - Lisa Creaven - Co-Founder Spotlight Oral Care

Each week, I give you a world class mentor to prepare you to win the week ahead. Today, Lisa Creaven, co-founder of Spotlight Oral Care gives us a masterclass in customer psychology and product testing. You must know everything about your product and how it will be used before you can hope to build a market leading product. Lisa breaks down for us her product testing process and the strategies used. --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23