EE 307 - Mentor Moment - Find Your Niche - Matthew Coffey, co-founder of Squid Loyalty

Our mentor this week is Matthew Coffey, the co-founder of Squid Loyalty. Matthew shows us how to tackle a massive problem and develop the niche of your business. Squid Loyalty is going after a global problem so in this episode, we break down the logical plan Matthew and his co-founder Katie used to carve out their niche. --- Join my free weekly email newsletter here: https://bit.ly/40TgDkq --- My Season Partners EIIS Innovation Fund: https://bit.ly/3sxFdLp  ADHD Now: https://bit.ly/49uzd6N  Iconic Offices: https://bit.ly/iconicEE23 Music by Andrew Applepie