EE 88 - Féilim Mac An Iomaire - Founder of Splanc PR

As the head of PR at Paddy Power, Féilim has been behind some of the most talked-about marketing campaigns in Irish history. He made his first viral sensation when marketing himself as Jobless Paddy, a campaign that landed him his dream job at Paddy Power.  He now runs his own agency, Splanc PR where he is the creative brains behind campaigns like the recent Now TV, Hurley versus Hurl debate.  As a bonus, Féilim unleashes his creative brilliance by giving us a masterclass in PR & marketing that you can apply to your own business.