Efecto mariposa en la publicidad online

La opción antirrastreo que habilitó Apple en iOS 14.5 está empezando a tener sus consecuencias en la industria publicitaria. El precio de anunciarse hacia usuarios de iOS se ha hundido al perder información granular que sí estaba disponible hasta abril, mientras que el de anunciarse hacia usuarios de Android se ha disparado fruto de un aumento de la demanda. *** Loop Infinito es un podcast de Applesfera, presentado por Javier Lacort y editado por Santi Araújo. Contacta con el autor en Twitter (@jlacort) o por correo ([email protected]). Gracias por escuchar este podcast.

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This episode is 8 minutes long.

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This episode was published on July 7, 2021.

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