Effective Ecommerce Marketing To Millenials - Brendan Sweeney

Australia's largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation… Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the "Bringing Business to Retail" podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce. In this episode: Cotton On Group's seven retailer brands mainly in fast-fashion, plus apparel and gifting brand, 1400 stores around the world Cotton On Groups' explosive growth in last ten years Prioritizing ecommerce How Cotton On Group only built its first website 5 years ago