PODCAST · business
Bringing Business to Retail
by Salena Knight | Retail & Ecommerce Growth Strategist
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
Episodes
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Should You Discount End-of-Season Stock This Black Friday?
Should you do 25% off everything this Black Friday? That's what Stacey, who owns two children's shoe stores, asked inside My Million Dollar Store. Stacey's shoes are made for her stores, she gets a couple of deliveries a year, and she'd rather have the cash than the boxes. In this episode, Sal...
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3 Simple Marketing Tips For When You're Busy
Q4 has a way of filling every available minute. Stock is arriving. Orders need to be packed. Staff need to be rostered. Customers need help. Christmas ranges need organizing. And somewhere in the middle of all of that, you're still supposed to send your weekly email and keep showing up on social...
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Why The Products That You Regret Buying Are More Important Than You Think
In this episode, Salena Knight explains why the products you regret buying can be some of the most valuable data in your retail or ecommerce business. It is easy to focus on best sellers, products that sold out, and suppliers that performed well. But your clearance section, old stock, and…
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How To Buy Products That Make More Money
You found the perfect product. You know your customers will love it. So you buy it. But what if that isn't enough to make it a good buying decision? In this episode, Salena challenges the way retailers think about inventory and explains why buying isn't just about finding products that fit your...
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How to Get More Sales Without Spending More on Marketing
In this episode, we're talking about a problem a lot of retailers are feeling right now: getting customers to your website is costing more, so how do you make more money from the traffic you already have? Krisztian Kiraly, International Partnership Manager at OptiMonk, joins us to unpack the idea...
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How This Fabric Store Increased Profits by 40%
What does it take to build a retail business that is profitable, deeply connected to its community, and still growing years after opening? In this episode, Salena chats with Jill Schuler, CEO of The Stitchery Studio, a fabric shop and studio that has grown from one person's dream into a thriving...
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How to Make More Money From the Stock You Already Have
Somewhere in your product catalogue, there's revenue you're missing, sitting in data you're not tracking. In this episode of Bringing Business to Retail, Salena Knight sits down with Leon Bart-Williams, a former Amazon sales leader and founder of a retail technology platform, to talk about how…
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The Stupidest Thing I Ever Bought For My Store
What if the biggest mistake you ever made in your business wasn't actually a mistake at all? In this episode, Salena shares the story of the most ridiculous purchase she ever made for her retail store - a box of decorative sew-on barrettes that had absolutely no place in an eco baby boutique....
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She Lost Everything. Then Built a $50 Million Dollar Business.
Jennifer Ann Johnson knows what it's like to lose everything and start again. After rebuilding from the ground up, she created True Fashionistas into a $50 million resale business while discovering that confidence isn't something you're born with. It's something you build. In this conversation…
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How This Retailer Quadrupled Orders in Just a Few Weeks
What would you do if your orders suddenly quadrupled in just a few weeks? For one retailer, a simple change to her shipping strategy delivered exactly that. Orders surged, the Shopify notifications kept coming, and it looked like she'd found the perfect way to increase sales. But was it really a...
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The Safe Choice That's Draining Your Cashflow Right Now
Playing it safe feels responsible. It feels sensible. But what if it's the thing keeping your business from growing? In this episode, Salena shares one of the most pivotal moments in her retail journey, and unpacks why the safe decision is often the most expensive one a business owner makes. From...
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The Real Reason You're Still Doing Everything Yourself
Think you're the only one who can do it properly? That belief might be the thing keeping your business from growing. If you've ever caught yourself saying "it's just quicker if I do it myself," this one's for you. This week, Salena Knight exposes one of the biggest hidden traps in scaling a…
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How to Find the Money That You're Leaving On the Table
Are you working harder than ever but still feeling like profits aren't where they should be? With rising wages, increasing software subscriptions, higher freight costs, and customers becoming more selective about how they spend their money, many retail and ecommerce business owners are finding...
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How to Get Customers to Say Yes
Why do customers ignore review requests, newsletter signups, and referral programs even when they love your products? In this episode of the Bringing Business to Retail podcast, Salena Knight shares a simple but powerful communication strategy that can help retail and ecommerce businesses…
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Do You Feel Guilty When Customers Spend Big?
Do you find yourself feeling guilty when customers spend a significant amount of money in your store? You're not alone. Many retailers feel uncomfortable when customers make large purchases. Instead of celebrating the sale, they worry the customer will change their mind, question the value, or...
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It Didn't Work - Should I Try Again?
Every retailer has done it. You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped for, so you file it away under "that doesn't work for my store." But what if the offer wasn't the problem? In this short episode, Salena Knight shares a...
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How Your Generosity Can Attract The Wrong Customers
In this episode, Salena coaches Cathy, the owner of an online gifting business, through one of the most common struggles in retail and ecommerce - spending too much time and money on customers who may never become profitable. Cathy shares how she has been sending free gifts with purchase to...
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Could Your Business Survive a Cancer Diagnosis?
What would happen to your business if you couldn't show up tomorrow? It's a question most entrepreneurs avoid asking, until life asks it for them. In this deeply personal episode, Salena Knight opens up about the terrifying moment she was told she was likely facing cancer and how that experience...
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Your Competitors Are Keeping You Stuck
If you've ever left a networking event wondering whether your business is behind everyone else's, this episode is for you. Salena Knight breaks down the dangerous comparison cycle that many retail and ecommerce store owners fall into without even realising it. From hearing someone talk about...
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This Simple Marketing Mistake Cost Me $200,000
Most retailers assume that when customers are already buying, there's no need to market harder. In this episode, Salena shares the costly lesson she learned after treating busy seasons like "business as usual" instead of strategically maximizing every customer interaction. From missed upsell...
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The Key to Consistent Sales
Show Notes Every week in retail and e-commerce Facebook groups, the same question appears. Sales have dropped off. Is anyone else experiencing this? And every single time, the comments fill up with store owners saying the same things back to each other - it's the economy, the algorithm killed my...
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Why Your Marketing Isn't Turning Into Sales - And What to Do About It
Show Notes You're not being ignored, you're being overlooked. And that's a very different problem. In this episode, Salena Knight shares a simple but powerful story - walking past a beautifully curated store for 18 months without ever going in, despite being the ideal customer. It highlights a...
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Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now
I recently stopped at a fuel station to fill up my car - something I don't do very often - and watched the bowser tick past $90, $100, $110, $120. I was genuinely waiting for fuel to come gushing out because surely it had to be broken. It wasn't broken. And that moment is exactly what this…
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How to Stay Profitable in a Retail Store (When Costs Are Rising)
My guest today is Teresa Olson, founder of Olson House in Milwaukee, a beautifully curated store known for Scandinavian-inspired homewares, design-led products, and now a growing vintage collection. But her story does not begin in retail showrooms and brand catalogues. It starts in a Kmart, moves...
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Why Discounting Isn't the Answer to More Sales
Discounting is not the only way to increase sales. In a recent conversation on the She Sells Differently podcast with Andee Hart, I sat down to talk about what actually drives profitable sales for independent retailers, makers, and eCommerce brands. If you are relying on discounts to generate...
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How to Charge Double for Paper Plates (And Have Customers Thank You)
What makes someone pay more for the same product? That question sits at the heart of this episode. In this wide-ranging conversation, Salena and Matt dive into what separates a premium brand from a commodity business, why experience matters just as much as the product, and how smart retailers use...
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Why So Many Retail Businesses Grow Broke
Most business owners do not fail because they are bad at business. They fail because no one taught them how money actually works inside a growing retail or ecommerce brand. In this episode, Salena unpacks the real financial blind spots that hold founders back, including inventory sitting on…
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Why Your Team Isn't Doing What You Want
When something goes wrong in your business, it's easy to assume the problem sits with your team. But most of the time, it doesn't. In this episode, Salena Knight explains why team members often miss the mark and why the root cause usually comes down to one thing - unclear leadership. Retail and...
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How to Build Profitable Promotions
You plan a promotion. You send the emails. You post on social media. And the sales do not come in the way you expected. So you assume the offer was not strong enough. You increase the discount. You add free shipping. You stack more value. But what if the offer was never the problem? In this...
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Your "Gut Feel" Might Be Costing You More Than You Think
Four different retail businesses. Four completely different niches. One identical complaint. "I feel like it's not working." In this episode, we unpack why so many retail and ecommerce founders misdiagnose marketing problems and how that mistake quietly erodes profit. When sales dip, most…
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How to Buy Inventory That Drives Sales and Protects Profit
What does hunting for Airbnb properties have to do with buying inventory? More than you think. In this episode, I break down how searching for rental properties to grow my Airbnb portfolio completely reframed how retailers should approach inventory buying. When I inspect a property, I do not ask,...
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Stop Guessing What Will Sell: Do This Instead
You know that moment when you place a stock order and feel equal parts excited and anxious. You've done the maths. You've picked the colours. You've crossed your fingers. And then the stock arrives… and it doesn't sell the way you hoped. In this episode, Salena breaks down why ordering stock on...
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Stop Training Customers to Forget You
Emma thought she was "doing marketing." She posted. She emailed. She showed up when she could. And then everything went quiet. When she finally ran a promotion, nobody responded. In this episode, Salena Knight breaks down why inconsistent marketing doesn't just slow growth – it actively works...
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3 Sneaky Ways Your Product Strategy Is Draining Your Cashflow
Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy. In this episode, Salena unpacks three subtle but costly mistakes that drain cash even in businesses with strong sales and loyal…
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Busy Isn't Your Problem - This Is
Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they're bad at business, but because they're spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear,...
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Mastering TikTok Marketing - Ian Page
TikTok can be a money-printing machine for retailers — if you know how to feed it properly. In this episode, we break down why most brands fail on TikTok Shop and how to build a strategy that actually converts views into sales. What You'll Learn Why TikTok is nothing like Amazon or Meta ads, and...
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Just How Fun Making Money Can Be
Bringing Business to Retail is the podcast for retail and e-commerce owners who are ready to stop guessing and start making money on purpose. Each episode delivers sharp strategy, real-world stories, and practical insights to help you scale smarter and more profitably. What You'll Learn How to...
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RE-RUN: Steal The Marketing Secrets Of Lululemon & Pottery Barn With Jessica Shirra
What if you could steal the marketing secrets behind powerhouse brands like Lululemon and Pottery Barn, and use them to grow your own retail or ecommerce business? In this episode, Sal sits down with fractional CMO Jessica Shirra, who has led global campaigns, shaped iconic brand identities, and...
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Re-Run: Do This To Get More Sales
As the holiday season reaches its peak, this re-run of one of our most-loved episodes is the perfect pause-and-reset moment. If you're heading into 2026 wanting to get more sales and more customers, this episode is where you start. Sal breaks down three simple but powerful strategies retailers...
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The Smart Way to Do Post-Christmas Sales
Most retailers panic on Boxing Day and end up giving away their December profits. In this episode, Sal shares a simple, strategic framework to discount smart, not desperately. Learn how to segment your stock, protect your margins, turn gift card holders into high-value customers, and use "Treat...
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The Returns Strategy Every Retailer Needs
Most retailers dread returns, but what if they're not the problem you think they are? In this episode, Sal breaks down the real story behind returns — why they happen, what they reveal about your customers, and how the smartest retailers turn returns into repeat sales instead of lost revenue....
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3 Quick Wins for Your Busiest Season
Short on time but need big wins? This Black Friday special combines three game-changing strategies from our most popular episodes. You'll learn: The "Most Popular" trick: How one word change increases sales and average order value (backed by behavioral science) From nurse to 7-figures: Why…
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From 1 Store to 100+ in 5 Years - How PayMore Did It
How do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like? In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the...
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Redefining Sales - Andee Hart
Sales shouldn't feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling "salesy." Andee shares lessons from 17 years in tech sales…
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Before You Discount This Black Friday, Listen to This
Black Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers,...
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Keep Customers Spending After Black Friday
You nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that....
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$400K Tied Up in Stock She Couldn't Sell
Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too. In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity...
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Meta Suspended My Ads Account (Here's What Happened Next)
Hey friends, So this is a tough one to share, but you need to hear it. Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page." At first, I wasn't worried. This had happened…
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Sell Smarter Using Buyer Psychology with Phill Agnew
What makes people buy — logic or emotion? In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision. From the power of scarcity ("12 per customer") to why "National Days" actually drive sales, Phill reveals...
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ABOUT THIS SHOW
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
HOSTED BY
Salena Knight | Retail & Ecommerce Growth Strategist
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Frequently Asked Questions
How many episodes does Bringing Business to Retail have?
Bringing Business to Retail currently has 633 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Bringing Business to Retail about?
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
How often does Bringing Business to Retail release new episodes?
Bringing Business to Retail releases new episodes frequently with a large back catalog of 633 episodes. Check the episode list for recent publication dates.
Where can I listen to Bringing Business to Retail?
You can listen to Bringing Business to Retail on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Bringing Business to Retail?
Bringing Business to Retail is created and hosted by Salena Knight | Retail & Ecommerce Growth Strategist.
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