Effective Win/Loss Interviews, with Tirrah Switzer

from B2B Growth · host Sweet Fish

In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.Discussed in this episode:Why best practices aren't enough in win/loss interviewsComparing in-house to 3rd partyHow to best implement findings from the research

Episode metadata supplied by the publisher feed · Published Jun 15, 2022

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Effective Win/Loss Interviews, with Tirrah Switzer

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