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EffWorks Global 2023: AI - Brand destroyer or brand builder?

EPISODE · Nov 28, 2023 · 22 MIN

EffWorks Global 2023: AI - Brand destroyer or brand builder?

from IPA Podcast

At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and Ben Edwards, Strategy Director, the7stars. Taking the stance that AI has the potential to destroy brands we have Marcos Angelides, Chief Strategy and Innovation Officer at Spark Foundry and Anna Legros, Strategy Directo at Ogilvy.

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EffWorks Global 2023: AI - Brand destroyer or brand builder?

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