El verano de Damm #Mediterráneamente

Estrella Damm ha conseguido construir un ideal aspiracional de verano asociado a su marca, y esto es una gran ventaja competitiva respecto al resto de cerveceras. En este episodio analizo cómo lo ha hecho Damm todos estos años, hago un repaso por todos sus spots y opino por qué este último me parece de los mejores y las claves de cómo la campaña Mediterráneamente diferencia y posiciona estratégicamente a Damm en el sector cervecero. https://www.marketingcervecero.es ❤️ https://www.instagram.com/marketercervecero/ https://www.facebook.com/marketingcerveza https://www.twitter.com/MktCervecero/

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This episode is 13 minutes long.

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This episode was published on August 12, 2025.

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