El vi català a les xarxes socials

Fa pocs dies es va presentar l'edició 2025 d'Enodata, l'estudi que analitza la presència del vi català a les xarxes socials. Ens visita la periodista Judith Cortina, codirectora del portal Enoturista i coautora de l'informe, amb qui repassem les principals conclusions de la investigació. També parlem amb Carlota Creus, directora de comunicació del celler Abadal, i amb Isabel Limón, responsable de comunicació i màrqueting del Celler Masroig, sobre les seves estratègies de difusió a les xarxes i sobre la importància que té l'ús d'aquestes plataformes per al sector del vi.

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