EPISODE · Oct 29, 2024 · 7 MIN
Electronic Arts' ILLEGAL Marketing Campaign
from B2B Growth · host Sweet Fish
While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…
What this episode covers
While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…
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Electronic Arts' ILLEGAL Marketing Campaign
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