Elevating B2B Brands Through Bold PR With Matt Kovacs

Matt Kovacs is the President of Blaze PR, a boutique consumer-focused PR firm that partners with lifestyle and CPG brands to elevate their visibility through creative, tailored storytelling. He brings over two decades of experience in strategic communications, leading award-winning campaigns and blending traditional PR with digital insight to achieve measurable results. Prior to his current role, Matt spent 11 years as Vice President at Formula Public Relations. In this episode… Public relations can make or break how a brand is perceived, but many B2B companies still hesitate to invest in it. They often wonder if PR can truly move the needle in industries that seem complex, technical, or even boring. So how can bold storytelling and media strategy help these brands stand out and grow? According to Matt Kovacs, a nationally recognized PR strategist, the key is building a foundation of credibility before chasing headlines. He highlights that many B2B leaders are shy about telling their story, so PR must start with education, media training, and developing strong narratives tailored for trade and industry outlets. This approach transforms scientific or technical content into compelling stories that resonate with buyers, investors, and the media alike. Matt also emphasizes the role of AI and analytics in making PR strategies smarter, more efficient, and measurable. In this episode of RAW Spotlight, Victor Huynh sits down with Matt Kovacs, President of Blaze PR, to discuss how bold PR strategies elevate B2B brands. They explore why education and media training are critical for executives, how thought leadership fuels credibility, and how AI is reshaping modern PR campaigns. Matt also shares the common mistakes brands make when they start PR efforts too early.