PODCAST · business
RAW Spotlight
by Victor Huynh
This is RAW Spotlight podcast, where we feature inspiring leaders in the B2B space and share their unique stories.
Episodes
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UI vs UX Explained for B2B: Turn Visitors into Leads
In this episode of the Raw Spotlight Podcast, Emily and Victor break down one of the most commonly misunderstood topics in digital strategy: UI vs UX and why it matters for B2B companies. If your website is getting traffic but not converting, your user experience could be the problem. We cover:...
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AI SEO for B2B: How Buyers Are Finding You Without Google
In this episode of the Raw Spotlight Podcast, we break down how AI SEO is transforming the way B2B buyers research, evaluate, and choose vendors. For B2B companies selling high-value solutions, the buying journey has always been complex. Now with AI platforms like ChatGPT, that journey is…
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What Is a Marketing Funnel? How B2B Companies Can Build a Funnel That Converts
What exactly is a marketing funnel — and why does it matter so much for B2B businesses? In this episode of The RAW Spotlight, Emily Au sits down with Ready Artwork CEO Victor Huynh to break down one of the most fundamental concepts in marketing: the funnel. From top-of-funnel awareness to...
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Applying E-E-A-T Principles To Build Trust and Authority in B2B Digital Marketing With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Maximizing B2B Visibility Through Google Business Profile Optimization With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Leveraging LinkedIn Profiles for SEO and AI-Driven Visibility With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Uncovering the Hidden Value of Digital Marketing and SEO in the B2B Space With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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How a B2B Manufacturer Grew Online After Trade Shows Vanished With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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[She's Got Hustle] How To Build Smarter, More Human Businesses With Sindhu Srivastava
Sindhu Srivastava is the CEO of We Crush Events, a full-service event planning and production company. Under Sindhu's leadership, We Crush Events has grown to serve a diverse clientele, offering services such as meetings, conferences, incentive trips, and seasonal parties. She also founded...
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How Pharmacies Can Scale Through Accreditation, Efficiency, and AI With Mei Tang
Mei Tang is the Founder and CEO of Two Trees Consulting, a firm that helps pharmacies, medical groups, and other healthcare organizations achieve accreditation, improve operations, and grow sustainably. Before founding her company, she led operations and pharmacy strategy roles at Fortune 500...
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Building Smarter WordPress Strategies for the AI Era: WordCamp 2025 Day 3 Highlights
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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AI, SEO, and WordPress Innovation: WordCamp 2025 Day 2 Recap With Michael Chan
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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WordCamp 2025 Unfiltered: Day 1 feat. Michael Chan
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Elevating B2B Brands Through Bold PR With Matt Kovacs
Matt Kovacs is the President of Blaze PR, a boutique consumer-focused PR firm that partners with lifestyle and CPG brands to elevate their visibility through creative, tailored storytelling. He brings over two decades of experience in strategic communications, leading award-winning campaigns and...
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Building Equitable Transportation Systems Through Community Engagement With Melissa Holguin
Melissa Holguin is the Staff and Project Director at Arellano Associates, a Southern California consulting firm specializing in public engagement, communications, and technological innovations for public‑sector projects. She brings over 20 years of experience in managing public information...
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Building Brave, Not Just Safe, Workspaces With Liz Frost
Liz Frost is the Owner and Founder of Intentional Spaces Psychotherapy, a trauma-informed telehealth practice based in Washington. She specializes in helping clients heal from complex trauma, religious harm, and identity-related struggles. With over a decade of clinical experience, Liz integrates...
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The Ultimate Guide To Choosing Between WordPress and Shopify for B2B and eCommerce With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Empowering Communities and Clients Through Smarter Real Estate With Alfredo Mejia
Alfredo Mejia is a Principal at CIBA Real Estate, a commercial real estate firm that provides brokerage, property management, leasing, and development services across California's San Gabriel Valley. He co‑founded CIBA in 2004 to deliver professional yet personal service rooted in family values…
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How Smart Digital Strategy Helped an HVAC Brand Grow in the US With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Why Generative AI Is Changing SEO for B2B Companies With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which...
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Inside the Branding, Tech, and Strategy Behind LA's On-Demand Transit Revolution With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which...
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How Smart Design Helped Reimagine Public Transit for Equity and Impact With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Scaling an Ethnic Wellness Brand Through Smart Email Flows and CRM Tactics With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which...
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Why Thousands Overpay in Taxes and How To Fix It With Martin Gamez
Martin Gamez is the Founder of Tax Formulations, a firm that helps businesses and CPA firms unlock millions in tax credits while reducing audit risk and streamlining compliance. With over 25 years of experience in federal and state incentives, he is particularly adept at navigating the often...
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Inside a Digital Makeover for a Multi-brand Automotive Distributor With Victor Huynh
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Helping Entrepreneurs Grow With Systems, Coaching, and Grit With Jake Hanes
Jake Hanes is the Founder and Owner of Action Tax Service, LLC, a Washington-based firm specializing in tax preparation, bookkeeping, payroll, business coaching, and QuickBooks training for individuals and small businesses nationwide. A Certified Public Accountant and Certified Speaker, Jake is...
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Educating and Protecting Small Businesses Through Insurance and Mentorship With Amy Loh
Amy Loh is a State Farm agency owner, providing personalized insurance and financial services to individuals, families, and small businesses. With nearly two decades of experience, she specializes in auto, home, life, and business insurance. Amy holds advanced industry designations, including...
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How Local Businesses Grow With SEO, Branding, and Paid Ads
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Revolutionizing Autism Care Through a Play-Based ABA Therapy Model With Cristina Cordeiro
Cristina Cordeiro is the Founder of Dream Big Children's Center, a California-based organization offering play-centered Applied Behavior Analysis (ABA) therapy for children with autism and developmental needs. Dream Big was inspired by Cristina's dual experiences as a behavior therapist and a...
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Transforming Numbers Into Business Narratives With Hoss Alamir
Hoss Alamir is a Partner at Alamir CPA & Associates, Inc., a California-based firm providing accounting, tax, and CFO services to small and midsize businesses across various industries, including entertainment, manufacturing, and professional services. After graduating with honors from California...
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The Big Reveal: Ready Artwork's 7-Step Proven Website Blueprint
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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Smarter Business, Stronger Communities: Strategies That Move People Forward
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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[She's Got Hustle] Building Trust Through Public Engagement With Trisha Murakawa
Trisha Murakawa is the Principal and Chief Problem Solver at Murakawa Communications, a strategic communications and public affairs firm. With over 25 years of experience, she specializes in public outreach and community engagement for environmental and infrastructure projects, earning accolades...
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Leadership Strategy and Resilience in the Construction Industry With Rocky Castro
Rocky Castro is the Owner and CEO of Golden State Grating (GSG) Inc., a family-owned business specializing in the manufacturing and fabrication of steel, aluminum, stainless steel, and fiberglass gratings. Under his leadership, GSG has expanded its product line to include expanded/perforated...
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Emily Au x Victor Huynh: Partner's Dialogue #2
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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The RAW Spotlight: Co-founder's Dialogue
Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic…
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[She's Got Hustle] Leading With Authenticity in Public Sector Communications With Mary-Joy Coburn
Mary-Joy Coburn is the Director of Communications at the Orange County Employees Retirement System (OCERS), a public pension fund that provides retirement, disability, and survivor benefits to employees of Orange County and participating agencies. In January 2025, she was honored with the Public...
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[Ops Series] Building Operational Harmony With Diane Mentzer
Diane Mentzer is the Founder, Business Operations Advisor, and COO Coach at Diane Integrates, LLC, a consulting firm that helps businesses create structure, scale effectively, and enhance operations. With over two decades of experience as a second-in-command, she specializes in role definition,...
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[Ops Series] Scaling With Systems and Relationship-Driven Growth With Dr. Jeremy Weisz
Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. He has been involved in podcasting for over a decade and was a senior producer for one of…
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[She's Got Hustle] Creating a Greener World Through Zero Waste and Food Recovery With Kelli Farmer
Kelli Farmer is a Sustainable Materials Management Professional at SCS Engineers, a company specializing in environmental consulting and engineering solutions. She focuses on zero waste planning, edible food recovery programs, and compliance with California's Senate Bill 1383, which mandates...
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Building Community and Navigating Crisis With Dylan Feik
Dylan Feik is the City Manager for the City of Monrovia, a community in Southern California. Appointed in October 2019, Dylan has extensive experience in local government, including budget and finance, labor negotiations, public works operations, and managing capital improvement projects. Prior…
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The Modern Marketer: Connecting Stories, Audiences, and Data With Lynette Williams
Lynette Williams is the Head Instructor for Digital Marketing at Podium Education, a platform that builds the world's leading experiential learning programs to supercharge undergraduate degrees. With over a decade of experience in digital marketing, Lynette specializes in SEO, audience…
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[The Modern Marketer] Building Impactful Nonprofit Marketing With Oceanna Lenon
Oceanna Lenon is a Communications Coordinator at the ACE Mentor Program of America, a nonprofit organization that mentors high school students pursuing careers in architecture, construction, and engineering. As an ACE alumni, Oceanna has enhanced the organization's outreach by contributing to a...
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Kickstart Your Business With an SBA 504 Loan With Jacky Dilfer
Jacky Dilfer is the Executive Director of Business Finance Capital (BFC), a Small Business Administration (SBA) Certified Development Company (CDC) specializing in the SBA 504 loan program. In her role, she oversees the CDC's governance and operations, including re-establishing its position in…
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[She's Got Hustle] The Path to Growth and Leadership With Steffanie Rodriguez
Steffanie Rodriguez is a Project Manager at Ready Artwork, a digital marketing agency dedicated to B2B services. She is a certified project management professional (PMP) who excels at leading teams, overcoming challenges, and executing projects efficiently. Steffanie is passionate about...
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[She's Got Hustle] Harnessing the Power of Digital Marketing With Felicity Porter
Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona,...
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[She's Got Hustle] Transforming AEC Marketing and Empowering Professionals With Jennifer McPherson
Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at…
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Building a Billion-Dollar Real Estate Empire: Josh McIntire's Journey From Crisis to Success
Josh McIntire is the President and Co-founder of McIntire Kingstone, the private equity division under McIntire Real Estate Inc. It's a full-service real estate firm based in Arcadia, California, specializing in both commercial and residential real estate, investment management, and quantitative...
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[The Modern Marketer] How Storytelling and Personalization Drive Digital Experiences With Celia Hoag
Celia Hoag is a Digital Experience Strategist at Merkle, a company specializing in creating personalized digital experiences across various industries. Celia is known for her innovative marketing solutions, driven by her passion for understanding human behavior and storytelling, and she has...
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Overcoming Challenges and Leading High-Impact Teams in Project Management With Steffanie Rodriguez
Steffanie Rodriguez is a Project Manager at Ready Artwork, a digital marketing agency dedicated to B2B services. She is a certified project management professional (PMP) who excels at leading teams, overcoming challenges, and executing projects efficiently. Steffanie is passionate about...
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ABOUT THIS SHOW
This is RAW Spotlight podcast, where we feature inspiring leaders in the B2B space and share their unique stories.
HOSTED BY
Victor Huynh
CATEGORIES
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Frequently Asked Questions
How many episodes does RAW Spotlight have?
RAW Spotlight currently has 58 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is RAW Spotlight about?
This is RAW Spotlight podcast, where we feature inspiring leaders in the B2B space and share their unique stories.
How often does RAW Spotlight release new episodes?
RAW Spotlight has 58 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to RAW Spotlight?
You can listen to RAW Spotlight on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts RAW Spotlight?
RAW Spotlight is created and hosted by Victor Huynh.
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