Elevating the Bodega Experience

from Retail Remix Hosted by Retail TouchPoints

This episode is brought to you by National Retail Federation. Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience. During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how she has: Created a distinct space for “good for you” brands to enter physical retail; Embraced local events and community activations to drive foot traffic and engagement; Designed a “test-and-learn" model that drives collaboration with CPG brand partners; and Identified new opportunities for brands to differentiate and grow through retail. Ramping up your holiday plans? Register for the Retail Strategy & Planning series to get tactical tips and best practices to drive your Q4 and holiday season success. RELATED LINKS Learn more about The Goods Mart Connect with Rachel Krupa on LinkedIn ----- Your customers won't wait, and neither should you. Head to nrfbigshow.com to lock in your spot at NRF's Big Show, Jan. 10-12 at the Javits Center, and move your business fast forward.

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Elevating the Bodega Experience

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How long is this episode of Retail Remix?

This episode is 28 minutes long.

When was this Retail Remix episode published?

This episode was published on September 9, 2024.

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