Eliminate Friction & Achieve Frictionless Momentum©

Greg Twemlow's Medium article introduces a framework for leveraging artificial intelligence (AI) to overcome business inefficiencies. He defines "momentum friction" as obstacles hindering growth and proposes a four-step AI deployment model to identify, quantify, and resolve these issues. This model culminates in a Friction-Cost Report, providing a financial roadmap for improvement. The article also highlights the emerging role of Agentic AI in autonomously addressing and preventing future friction points, ultimately enabling frictionless momentum and sustained organizational growth.About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).