Eliud Custodio on Branding, Small Business Marketing & The Turn One Studio Story | w/ Wayne Schatzel

What does it really take to build a creative agency from the ground up—and keep it relevant as marketing evolves? In this episode, HIA-LI’s Wayne Schatzel flips the script and interviews Eliud Custodio, President of Turn One Studio, about the journey from graphic design and web development to full-service marketing, podcasting, and beyond. In this episode, you’ll learn: How Eliud’s hands-on business experience shapes his approach to marketing strategy and branding Common mistakes small businesses make with DIY marketing, and why branding is an investment, not an expense The evolution from print and web to social media, video, and podcasting How to keep your website as the “hub” of your marketing wheel—even as platforms change The art of interviewing, active listening, and building relationships through content Stories from the studio: event-based podcasting, car culture, and boxing for charity Guest-Hosted by Wayne Schatzel, business coach and HIA-LI member account manager. Listen now for real-world advice, candid stories, and practical strategies for entrepreneurs, marketers, and anyone building a brand on Long Island and beyond.