Eliza Blank: The Sill Founder and CEO - Second Life

What this episode covers

As CEO and founder of The Sill, Eliza Blank is the ultimate plant person. Inspired by her mother’s love of gardening and her own struggle to find plants for her tiny NYC apartment, she started The Sill as a direct-to-consumer houseplant company, bringing the benefits of plants to indoor environments. Though Blank had the initial idea for The Sill back in college, she didn’t yet have the tools to execute it. So when she graduated, she actually began her career as a brand strategist at global brand agency Wolff Olins before moving to haircare brand Living Proof as a brand manager. But the whole time, she kept the houseplant business in the back of her mind, and in 2012, she made the leap. She left her job, created a Kickstarter that raised $12K, and The Sill was born.

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Frequently Asked Questions

How long is this episode of Second Life?

This episode is 54 minutes long.

When was this Second Life episode published?

This episode was published on October 16, 2023.

What is this episode about?

As CEO and founder of The Sill, Eliza Blank is the ultimate plant person. Inspired by her mother’s love of gardening and her own struggle to find plants for her tiny NYC apartment, she started The Sill as a direct-to-consumer houseplant company,...

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