Elizabeth Corbett: Sustainability, Innovation & Experience

Elizabeth Corbett is the President of Enterprise Sales at AE Global, a custom packaging design and supply chain solutions provider. With over two decades of experience, she has developed sustainable packaging solutions for prominent brands such as Starbucks, Tiffany & Co., and Estée Lauder. Specializing in the cannabis sector for the past eight years, Elizabeth is passionate about creating environmentally responsible and sustainable packaging solutions. She holds a Bachelor of Arts in Journalism and Business from the University of Oregon and is a founding member of Seattle Women in Business for Good. In this episode… Creating sustainable, cost-effective, and innovative packaging is a challenge, especially as consumer demand for eco-friendly solutions rises. Businesses must balance aesthetics, functionality, and environmental responsibility while maintaining affordability. So, how can companies navigate these competing priorities to develop packaging that resonates with customers and meets sustainability goals? Elizabeth Corbett, a packaging innovation and sustainability expert, shares key insights on addressing these challenges. She emphasizes the importance of integrating sustainability from the start — considering material sourcing, recyclability, and refillable solutions. Elizabeth also highlights the role of design and branding, explaining how unique shapes and colors can make packaging iconic while remaining cost-effective. By leveraging technology, businesses can speed up prototyping and reduce costs without compromising quality. In this episode of the Firebelly Social Show, Duncan Alney talks with Elizabeth Corbett, President of Enterprise Sales at AE Global, about the evolving world of packaging and sustainability. Elizabeth discusses the balance between innovation, cost, and eco-friendly materials, highlighting how brands can create outstanding packaging. She also explores the transformation of cannabis packaging, the role of technology in rapid prototyping, and the importance of aligning brand identity with packaging design.