Elizabeth Seelye: Helping Your Brand Shine

Elizabeth Seelye is the Founder and Brand Wayfinder of StarryEyed Strategy, a global consultancy that provides insights, strategy, innovation, and design services to help teams navigate the future with creativity. Elizabeth currently serves on two boards — one focused on reinventing restaurant loyalty and the other on pioneering renewable energy. Additionally, she is the Co-founder of Starryside, a natural food and drink company that encourages children's inventiveness through snack time. In this episode… Are you a CPG brand in search of your North Star?  Success in the highly competitive CPG market requires you to differentiate your brand from your rivals. According to Elizabeth Seelye, creativity is the key to achieving this goal. Telling your brand's story captures the target audience's attention and converts them into customers. This sets your brand head and shoulders ahead of the competition. In this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Elizabeth Seelye, Founder and Brand Wayfinder of StarryEyed Strategy, about finding a CPG brand's North Star. Elizabeth talks about StarryEyed Strategy and what it does, tips for finding your brand's North Star through storytelling, mistakes made in brand or product positioning, trends in the CPG industry, and how to leverage them.