Ellie Mae’s Jonas Moe on how to pivot strategies in times of uncertainty

In this custom episode presented by Ellie Mae, HW+ Managing Editor Brena Nath talks to Ellie Mae Senior Vice President of Marketing Jonas Moe.  Moe shares some advice on how to  pivot marketing strategies right now given the new social distancing world we’re in. Using their own Ellie Mae Experience conference as an example, Moe explains what it means to think of things virtually first, since the idea of having face-to-face meetings is so ingrained.  When it comes to this new way of engaging with peers, Moe adds, “I think one of the things that a lot of us are adjusting to is what success looks like, and how do I measure success in that virtual world?” He also touches on how Ellie Mae’s Virtual Experience 2020 Conference kicked off this week, opening the door to a new type of networking experience and collaboration.  “We’ve adapted a lot of content to be relevant to the time we're in now. Even thinking about where we were 60 days ago to where we are now, we've adapted a lot of the sessions and rejiggered them in many ways to talk about how businesses go forward in this COVID-19 world,” says Moe. “I want people to walk away understanding what Ellie Mae can do for them from a business perspective, and I want them to collaborate with each other so that they understand what tips and tricks are making them successful in this world where they've had to adapt their whole workforce.”  With Ellie Mae’s Virtual Experience 2020 Conference in full swing, they also announced that they will be donating  $10 for every person who registers for Virtual Experience to GetUsPPE.org, an organization that is providing personal protective equipment to the doctors, nurses and first responders on the front lines. They will be donating up to $50,000 based on registrations. The Housing News Podcast is a weekly wrap of the top news stories by HousingWire CEO Clayton Collins. Each week, HousingWire interviews financial services experts who can help make sense of the latest headlines. For the latest updates on Ellie Mae’s Virtual Experience 2020 Conference, go here.