Ellie Norman, CMO of Manchester United - Lessons Along the Way

In this episode, Ellie gives advice to those trying to find their way in the world, reveals what her big breaks were and talks about the steps she took to get to where she is today. Who is Ellie Norman? An energetic and versatile marketing leader with over 16 years experience in fast moving complex commercial environments including 4 years in Media / Telecoms & Entertainment Marketing and 8 years in Automotive Marketing. Ellie is someone who has experience of managing ‘challenger’ brands within their categories across multiple routes to market in multi-franchise environments. With an insatiable appetite to bring sustainable change and transform brands into benchmarks she successfully leads both internal and agency teams to work to levels of excellence with a genuine positive ‘can do’ attitude to deliver the business demands through high-impact marketing campaigns. With drive and intuition she thrives working in diverse and challenging environments, and as a cheerleader of econometrics has a proven track record of commercial acumen, whilst staying focused on the strategy.