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Elly Jones, Founder of Deadset: Secondhand Shopping Turned Into a Business, A Viral Moment That Changed Everything, and Building Before the Audience Comes episode artwork

EPISODE · Apr 13, 2026 · 46 MIN

Elly Jones, Founder of Deadset: Secondhand Shopping Turned Into a Business, A Viral Moment That Changed Everything, and Building Before the Audience Comes

from Main Character Mindset · host Jenny Jennings

In this inspiring interview, Elly Jones shares her journey from battling health challenges and navigating weight fluctuations to building a thriving sustainable personal styling business, Deadset. What started as a passion for thrifting recently exploded into a life-changing moment when one of her posts went viral overnight and brought thousands of people to her waitlist that catapulted her business into a new chapter. Elly shares how her resilience, faith, and consistency positioned her for this breakthrough, along with practical insights on thrifting, branding, and building a wardrobe rooted in confidence and sustainability. Thank you so much for supporting the show! Don't forget to hit subscribe and leave a rating and review of the show! It helps so much. See you soon Main Character's. For Main Character Mindset Podcast's Instagram click here  For Main Character Mindset Tiktok click here For Jenny's Instagram click here For Jenny's Tiktok click here To Shop Deadset click here For Deadset's Tiktok click here For Deadset's Instagram click here For Elly Jones Tiktok click here  

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Elly Jones, Founder of Deadset: Secondhand Shopping Turned Into a Business, A Viral Moment That Changed Everything, and Building Before the Audience Comes

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This episode is 46 minutes long.

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This episode was published on April 13, 2026.

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