EPISODE · Oct 24, 2022 · 45 MIN
Email and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20
from Deconstructing Data · host BDEX
In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more! Timestamps: 0:00 Intro 0:25 Introducing Olivia Tsang 2:13 Tips For Email & SMS Marketing 16:52 The Future Of Paid Digital Advertising 23:00 What Is Your Tech Stack? 28:09 TV Views Are Moving To CTV 37:30 What Is The Future Of Ad Audience Building 40:34 What Advice Would You Give Your Younger Self 44:59 Closing Remarks Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 #advertisingandmarketing #data #BDEX
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Email and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20
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