EMAIL ENGAGEMENT SUMMIT: Jessica Eastman Stewart- sharing girl scout cookie links to build trust

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Yo, welcome to another episode from the Email Engagement Summit, hosted by your girl Liz Wilcox. This week, we're hanging out with Jessica Eastman Stewart, who brings the vibes and fresh ideas for building email community—without overthinking it. From crowdsourcing cool stuff year-round to creating shareable Girl Scout Cookie docs, Jessica Eastman Stewart spills on how "fun + service = trust" in your inbox. If you've ever doubted that community is the secret sauce for epic email engagement, buckle up: this one's for you. Episode Highlights Crowdsourcing Joyful Content Doesn't Have to Be Complicated Jessica Eastman Stewart shares her fave way to keep her Friday 5 newsletter readers hyped—by asking them to share tips, recommendations, and even Girl Scout cookie links. Sometimes the simplest ideas build the strongest communities 01:05. Girl Scout Cookie Roundup = Unexpected Email Magic Every cookie season, Jessica Eastman Stewart collects links from her audience who have Girl Scouts in their lives, pops them in a public Google Doc, and then shares that doc out a few times so everyone can buy (and eat) more cookies. It's community, it's connection... and it's delicious 01:57. Fun Ideas = Real Engagement (Yes, with Actual Numbers!) Not only did her readers love it (hello, 11–12% click rates to a Google Doc from a 16,000+ subscriber list), but Jessica Eastman Stewart made genuine connections with her audience and even ordered cookies herself—talk about walking the walk 05:44. Links/Resources ListGadget: Make Email Engagement Fun & Easy ($9 deal for summit peeps!): listgadget.com/summit Jessica's Friday 5 Newsletter — Sign Up for Weekly Joy + Tips: https://playbooks.jessicaeastmanstewart.com/ Check out Jessica's email here: https://pages.jessicaeastmanstewart.com/posts/jessica-s-friday-five-girl-scout-cookie-season-is-here Key Takeaway Stop overthinking your community-building emails. A little fun, a little service, and a shared cookie doc can turn "meh" subscribers into raving fans. Break some so-called "rules," try something unexpected, and don't forget to sprinkle in your own quirky personality—you never know which non-business thing will make your list fall in love with you.