Email Marketing a waste of time or the secret to business success?

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this episode, I sat down with our very first guest, email marketing expert Vicki Smith. Vicki addresses the common misconception that email marketing doesn’t work and emphasises the importance of providing value to customers through email.She encourages you to shift your perspective on email marketing and view it as a direct line to customers’ inboxes for deliverable valuable content, and build a loyal customer base.Vicki provides valuable insights into how you can cut through the noise and start building your own email marketing strategy.If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:www.thecommunicationscoach.iehello@thecommunicationscoach.ieInstagram: @thecommunicationscoach.ieLinkedIn: https://www.linkedin.com/in/aislingorourkecc  Hosted on Acast. See acast.com/privacy for more information.