Email Marketing for Estheticians: How to Get Email Subscribers Before They Book

Resources Mentioned:Jen Goff's Done-For-You Email Marketing <<<Jen Goff's Email Vault<<< Estheticians in Business Membership Waitlist <<<Think you need more clients before you start email marketing?Think again.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can start building an email list before they're fully booked, why email marketing is one of the most overlooked client attraction tools, and how to stay connected with potential clients until they're ready to book.Inside this episode, you'll learn:How to build an email list as a new estheticianWhy email marketing matters before you have clientsSimple ways to collect email addressesWhat a lead magnet is and how to use oneHow to stay top of mind with potential clientsWhy email works differently than social mediaHow email can help increase bookings and retentionWe cover:First-time client offersFree add-onsSkincare guidesGiveaway entriesVendor event rafflesBuilding trust through consistent emailsHow often to email your listWhy people need multiple touchpoints before bookingOne of the biggest takeaways:Your email list is not a reward you get after you're successful. It's one of the tools that helps get you there.This week's challenge:Create one simple reason for someone to join your email list.Ask yourself:"What would make my dream client say, 'Yep, I want that. Take my information'?"Then create a simple way for them to sign up.Resources Mentioned:Jen Goff's Done-For-You Email Marketing Systems, Email Vault Membership, templates, training, and free resources are linked in the show notes.🎉 The Estheticians in Business Membership Waitlist is officially open.Join the waitlist through the link in the show notes to get first access, founding member opportunities, special pricing, and launch bonuses.Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business