Estheticians in Business

Sometimes the biggest lessons in business come from being the customer.In this episode, I'm sharing two experiences my family had while we were out over the weekend—one at a coffee shop and one at a restaurant—and why both completely changed whether I'd return.The lesson?Sometimes it's not the mistake that loses a client.It's how you respond to it.Whether it's a client who isn't happy with a service, has a reaction to a product, or simply asks for something a little different, your response can determine whether they become a loyal client or leave a review that keeps future clients away.Why customer service matters more than getting everything perfectThe hidden cost of becoming defensive instead of listeningWhen it's worth losing a little money to keep a client happyHow one bad experience can influence dozens of future clientsWhy reviews matter more than ever for local businessesThe importance of considering reasonable client requests before immediately saying noOne of my favorite reminders from this episode:Sometimes it's worth remaking the matcha.Not because the customer is always right, but because protecting your reputation, your reviews, and your client relationships is often worth far more than the cost of fixing a mistake.If you've ever wondered how to handle difficult client situations without damaging your business, this episode is for you.🤍 Enjoyed this episode?Share it with another esthetician, leave a review, and tag me on Instagram with your biggest takeaway.Resources & LinksJoin the Estheticians in Business MembershipFollow me on Instagram: @estheticiansinbusinessJoin the Estheticians in Business Facebook Community

Why Your Business Feels So Hard (And How to Simplify It)If you're ready to simplify your business, get more clients, and build a business that supports your life, I'd love to help you inside the Estheticians in Business Membership.Use code PODCAST for $15 off your first month.Does your business ever feel like you have to do everything just to get clients?Post more.Learn another strategy.Buy another machine.Add another service.Try another platform.It's exhausting.In this episode, I'm sharing why I think so many estheticians accidentally overcomplicate their businesses and how simplifying a few key areas can help you feel less overwhelmed and more consistent.Business isn't easy, but it can be simpler.Why doing more isn't always the answerHow an overwhelming service menu can hurt your businessSimplifying your marketing without feeling like you're missing outCreating a weekly plan that helps you stay consistentWhy you probably don't need another offer right nowHow to make your messaging easier for clients to understandSimple systems that save you time every weekOne challenge to help you simplify your business this weekIf you've been feeling like you're constantly chasing the next thing, I hope this episode reminds you that sometimes the best thing you can do is stop adding... and start getting really good at what you already have.If you're ready to simplify your business, get more clients, and build a business that supports your life, I'd love to help you inside the Estheticians in Business Membership.Use code PODCAST for $15 off your first month.Connect with me:Instagram: @estheticiansinbusinessIf this episode encouraged you, I'd be so grateful if you subscribed, left a review, or shared it with another esthetician who needs to hear it.In this episode, we'll talk about:Join the Estheticians in Business Membership

Resources & LinksJoin the Estheticians in Business Membership Use the code PODCAST for $15 off your first monthThe Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business"I'll do it later."It sounds harmless.But those four words can quietly cost you clients, income, and momentum.In this episode, we're talking about why putting off the small things in your business doesn't just delay your progress—it compounds. Whether it's posting on social media, following up with past clients, asking for the rebook, or finally writing that cancellation policy, every time you push it off, you're pushing your results further away.In this episode, you'll learn:Why "later" becomes a habit that keeps your business stuckHow consistency—not motivation—is what actually grows your businessThe small actions that create momentum over timeWhat to do when life feels overwhelming and business still needs your attentionWhy successful estheticians focus on doing the basics well, over and over againThe truth is, your business isn't built by one big breakthrough.It's built by the small things you choose to do today instead of waiting until tomorrow.If you've been feeling stuck, overwhelmed, or waiting until you feel "ready," this episode is your reminder that progress starts with one completed action.🤍 Enjoyed this episode?Share it with another esthetician who needs the reminder, leave a review, and tag me on Instagram with your biggest takeaway!Resources & LinksJoin the Estheticians in Business MembershipFollow me on Instagram: @estheticiansinbusinessJoin the Estheticians in Business Facebook Community

How do you build a six-figure solo esthetics business?Was it luck? A huge Instagram following? Knowing the right people?Not even close. In this episode of Estheticians in Business, Allyson shares the real habits that helped her grow a six-figure solo esthetics business in less than 18 months after moving to a new city where she knew almost no one.These weren't flashy marketing hacks or overnight success stories. They were simple, repeatable habits that she practiced consistently until they became part of how she ran her business every day. • Why treating your business like it's already successful changes everything• How talking about your business every day creates more opportunities• The follow-up habit that generated thousands of dollars• Why asking clients to rebook, upgrade, refer friends, and purchase retail isn't pushy• The importance of learning business, marketing, sales, and communication—not just esthetics• Why successful business owners don't quit every time something doesn't work• How protecting your mindset helps you stay focused on your own goals• Why relationships are more valuable than chasing the algorithm• The power of consistency over perfection• What building a six-figure business actually looked like behind the scenes One of the biggest takeaways from this episode is that success rarely comes from one big moment.It's built through small, consistent actions repeated over and over again.The estheticians who continue showing up, learning, following up, building relationships, and improving their business are often the ones who create long-term success. In this episode, Allyson shares the eight habits that made the biggest impact on her business:✨ Treat your business like it's already successful.✨ Talk about your business every day.✨ Follow up consistently.✨ Ask for the booking, rebooking, retail sale, referral, or upgrade.✨ Continue learning beyond esthetics.✨ Don't quit just because one strategy doesn't work.✨ Protect your mindset and stop comparing yourself to others.✨ Build genuine relationships with clients and your community. Estheticians in Business MembershipIf you're ready to build better business habits and want weekly business training, marketing support, Ask Al coaching, guest experts, and a community of solo estheticians who are growing together, check out the Estheticians in Business Membership.Use code PODCAST for $15 off your first month.If this episode encouraged you, share it with another esthetician who's working toward building a thriving business. And if you're enjoying the podcast, I'd love for you to leave a review—it helps more estheticians find the show and grow businesses they love. 💛

The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business"I'll do it later."It sounds harmless.But those four words can quietly cost you clients, income, and momentum.In this episode, we're talking about why putting off the small things in your business doesn't just delay your progress—it compounds. Whether it's posting on social media, following up with past clients, asking for the rebook, or finally writing that cancellation policy, every time you push it off, you're pushing your results further away.Why "later" becomes a habit that keeps your business stuckHow consistency—not motivation—is what actually grows your businessThe small actions that create momentum over timeWhat to do when life feels overwhelming and business still needs your attentionWhy successful estheticians focus on doing the basics well, over and over againThe truth is, your business isn't built by one big breakthrough.It's built by the small things you choose to do today instead of waiting until tomorrow.If you've been feeling stuck, overwhelmed, or waiting until you feel "ready," this episode is your reminder that progress starts with one completed action.🤍 Enjoyed this episode?Share it with another esthetician who needs the reminder, leave a review, and tag me on Instagram with your biggest takeaway!Resources & LinksJoin the Estheticians in Business Membership use code PODCAST for $15 off your first monthFollow me on Instagram: @estheticiansinbusinessJoin the Estheticians in Business Facebook Community

✨ ⁠Estheticians in Business Membership⁠If you're looking for ongoing business coaching, marketing support, practical trainings, and a community of solo estheticians who are growing together, the Estheticians in Business Membership was built for you.Use code PODCAST to save $15 on your first month.If you've ever thought..."I'm not ready.""What if people judge me?""I don't want to bother people.""Maybe I'll do it when I have more clients."This episode is for you. In this episode of Estheticians in Business, Allyson shares a coaching conversation that inspired this topic and explains why so many business struggles aren't actually marketing problems or pricing problems. They're mental blocks that keep us from taking the actions we already know we need to take.If you've been feeling stuck, overwhelmed, or like you know what to do but just can't seem to do it, this episode will help you identify what's holding you back and how to move forward. • Why mental blocks often look like marketing or client problems• The truth about waiting until you're "ready"• Why confidence is built through action, not before it• How to stop worrying about being judged online• Why marketing is reminding people you exist, not bothering them• Learning to hear "no" without taking it personally• Why comparing yourself to other estheticians keeps you stuck• The mindset that delays growth by saying, "I'll do it when..."• Why you don't control your clients' wallets• The one question that can help you uncover what's really holding you back One of the biggest takeaways from this episode is that every level of business comes with new fears. Successful business owners aren't fearless—they've learned how to take action even when fear is present.Confidence doesn't come first.Action does. Ask yourself:What do I already know I should be doing, but I'm avoiding because of fear?That's your next step.Not another certification.Not another course.That one thing you've been avoiding. ✨ Estheticians in Business MembershipIf you're looking for ongoing business coaching, marketing support, practical trainings, and a community of solo estheticians who are growing together, the Estheticians in Business Membership was built for you.Use code PODCAST to save $15 on your first month.If this episode encouraged you, share it with another esthetician who might be feeling stuck. And if you're enjoying the podcast, I'd be so grateful if you left a review—it helps more solo estheticians find the show and build businesses they love. 💛

Resources & Links:⁠Join the Estheticians in Business Membership⁠Follow me on Instagram: @estheticiansinbusiness⁠Join the Estheticians in Business Facebook Community⁠Your Next 90 Days Could Change EverythingMost solo estheticians don't struggle because they aren't working hard.They struggle because they aren't sure what to focus on next.In this episode, I'm walking you through the same 90-day framework I use in my own business to stay focused, avoid overwhelm, and make real progress. Instead of trying to fix everything at once, you'll learn how to identify what actually deserves your attention over the next three months.How to decide what you actually want your business to look like in 90 daysWhy your brand is more than your logo or colorsThe few marketing activities that consistently bring in clientsWhere additional income may already exist inside your businessHow to prioritize what deserves your attention firstWhy small, repeatable actions outperform waiting for motivationYour business doesn't change because of one big idea.It changes because of the small things you consistently do every week.If you've been feeling overwhelmed, stuck, or like you're constantly busy but not moving forward, this episode will help you simplify what to focus on next.🤍 Loved this episode?Leave a review, share it with another esthetician, or send me a message on Instagram and let me know your biggest takeaway.Resources & Links:Join the Estheticians in Business MembershipFollow me on Instagram: @estheticiansinbusinessJoin the Estheticians in Business Facebook Community

RESOURCES: Become and ELLIE MD Brand Partner: LINKContact Jenn Blanchard via email: [email protected] in Business Facebook GroupIf you've been hearing more about peptides and wondering what they actually are—or whether they belong in your esthetics business—this episode is for you.Allyson sits down with peptide expert Jenn Blanchard to break down peptides in a simple, easy-to-understand way. Together, they discuss how peptides work, the difference between topical and injectable peptides, and why more estheticians are incorporating wellness solutions into their businesses.They also explore how offering peptide referrals can create another revenue stream without adding treatment time, inventory, or additional services to your schedule.• What peptides are and how they work in the body• The difference between topical peptide skincare and injectable peptides• Common reasons people are using peptides, including weight management, skin health, hair growth, inflammation, recovery, and overall wellness• How peptides support a more holistic approach to skincare• Why wellness conversations naturally fit inside an esthetics appointment• How estheticians can introduce peptides without feeling salesy• How the LEMD brand partner program works• Why this can become an additional revenue stream without carrying inventory• The training, marketing resources, and support available for brand partners• Important safety considerations and why every client is evaluated by a licensed medical provider before receiving treatmentOne of the biggest takeaways from this conversation is that estheticians are already having conversations about concerns like inflammation, aging, hair loss, weight management, and overall wellness every day. Peptides can become another resource to support clients while creating an additional income opportunity for your business.✨ Learn more about ELLIE MD✨ Become a ELLIE MD Brand Partner✨ Connect with Jenn Blanchard for questions about peptides or becoming a partnerYou'll find Jenn inside the Estheticians in Business Facebook Group, where she's happy to answer questions about peptides, wellness, and the LEMD partner program.If you're looking for practical business education to help you attract more clients, increase your revenue, improve your marketing, and grow a profitable esthetics business, be sure to join the Estheticians in Business Membership waitlist. You'll be the first to know when doors open and receive exclusive bonuses along the way.If you enjoyed this conversation, be sure to follow the podcast, leave a review, and share this episode with another esthetician who's looking for new ways to support their clients and diversify their income. 💛

Estheticians in Business Membership <<< Have you ever thought:"The beauty industry is just too saturated."In this Marketing Monday episode of Estheticians in Business, Allyson challenges that belief and shares why a crowded industry doesn't mean there's no opportunity—it means there's demand. If you've ever questioned whether there's room for another solo esthetician, facialist, wax specialist, or beauty professional, this episode is for you.Why the beauty industry isn't "too saturated"How to shift your mindset around competitionWhy clients choose people, not just servicesHow your personality becomes part of your marketingWhy comparison on social media can hold your business backHow to confidently show up as yourselfThe difference between saturation and demandWhy you don't need every client to have a successful businessHow social media creates a false sense of competitionWhy your ideal clients are looking for someone they connect withWhat actually makes you stand out as an estheticianHow authenticity helps attract the right clientsOne of the biggest reminders from this episode:No one is you.Your personality, communication style, client experience, and values are things no one else can duplicate.This week's challenge:Every time you catch yourself thinking, "The industry is too saturated," replace it with:"The demand is there. My job is to help the right people find me."Also, the Estheticians in Business Membership Waitlist is officially open! 🎉Join the waitlist through the link in the show notes to get first access, Founding Member pricing, exclusive bonuses, and weekly business coaching designed specifically for solo estheticians.Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in BusinessIf this episode encouraged you, share it with another esthetician who needs the reminder that there's room for them, too. 💛

✨ ⁠Free Soft Skills Assessment⁠Soft Skills, Client Communication, and Building a Business People Come Back To with Cortney CoxIn this episode of Estheticians in Business, Allyson sits down with beauty industry educator Cortney Cox to talk about one of the most overlooked skills in the beauty industry: communication.While many estheticians spend years learning treatments, ingredients, and techniques, client communication is often the thing that determines whether someone becomes a loyal client, refers their friends, and continues booking with you year after year.This conversation dives into the soft skills that help beauty professionals create stronger client relationships, improve retention, build trust, and create a business that feels easier to run.• Why technical skills alone don't guarantee a successful business• What soft skills actually are and why they matter• How communication impacts client retention and loyalty• Building trust during consultations• The role of boundaries in creating a sustainable business• How client expectations have changed over time• Creating a client experience people want to come back to• Why listening is one of the most valuable business skills you can develop• The connection between relationships and referrals• Simple ways to strengthen communication with your clientsOne of the biggest takeaways from this episode is that clients often remember how you made them feel long after they've forgotten the details of a treatment.The estheticians who create loyal clients aren't always the ones with the most certifications. They're often the ones who communicate well, build trust, listen intentionally, and create an experience clients genuinely enjoy returning to.✨ Free Soft Skills AssessmentInstagram: @brillianceadvancedbeautyeducationJoin thousands of estheticians for free business education, marketing support, and weekly training.The Estheticians in Business Membership is opening soon and will include business education, marketing training, live coaching, guest experts, and support for estheticians who want to grow a profitable business.Make sure to follow the podcast, leave a review, and share this episode with another beauty professional who wants to improve client retention, communication, and the overall client experience. 💛

Resources Mentioned:Jen Goff's Done-For-You Email Marketing <<<Jen Goff's Email Vault<<< Estheticians in Business Membership Waitlist <<<Think you need more clients before you start email marketing?Think again.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can start building an email list before they're fully booked, why email marketing is one of the most overlooked client attraction tools, and how to stay connected with potential clients until they're ready to book.Inside this episode, you'll learn:How to build an email list as a new estheticianWhy email marketing matters before you have clientsSimple ways to collect email addressesWhat a lead magnet is and how to use oneHow to stay top of mind with potential clientsWhy email works differently than social mediaHow email can help increase bookings and retentionWe cover:First-time client offersFree add-onsSkincare guidesGiveaway entriesVendor event rafflesBuilding trust through consistent emailsHow often to email your listWhy people need multiple touchpoints before bookingOne of the biggest takeaways:Your email list is not a reward you get after you're successful. It's one of the tools that helps get you there.This week's challenge:Create one simple reason for someone to join your email list.Ask yourself:"What would make my dream client say, 'Yep, I want that. Take my information'?"Then create a simple way for them to sign up.Resources Mentioned:Jen Goff's Done-For-You Email Marketing Systems, Email Vault Membership, templates, training, and free resources are linked in the show notes.🎉 The Estheticians in Business Membership Waitlist is officially open.Join the waitlist through the link in the show notes to get first access, founding member opportunities, special pricing, and launch bonuses.Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business

✨ Mentioned in this episode:• ⁠Estheticians in Business Facebook Group⁠• ⁠Estheticians in Business Membership Waitlist⁠🎙️ Why Being Great at Esthetics Isn't EnoughIn this episode of Estheticians in Business, Allyson dives into a hard truth that many solo estheticians eventually discover: being amazing at esthetics doesn't automatically create a successful business.You can have incredible treatment skills, endless certifications, and a passion for helping clients, but still struggle to stay booked. Why? Because esthetics and business are two completely different skill sets.Allyson shares her own experience as a solo esthetician and explains why learning how to market, communicate, and get visible was just as important as learning how to perform treatments. She also breaks down the common belief that "if I'm good enough, clients will find me" and why that mindset keeps so many talented estheticians stuck.Inside this episode, you'll learn:• Why some highly talented estheticians struggle to get clients• The difference between being a great provider and a great business owner• Why visibility is one of the most important skills you can develop• How communication impacts bookings, consultations, and client trust• Why saying "I do a little bit of everything" can confuse potential clients• The business skills every solo esthetician should learn• Why marketing is not manipulation• How to stop hiding behind certifications and start growing your business• What actually helps estheticians get booked consistentlyOne of the biggest takeaways from this episode is that people cannot book with you if they don't know you exist. The most talented esthetician in town doesn't always win. The esthetician who knows how to communicate, market, and build trust often does.Marketing isn't about convincing people to buy something they don't need. Marketing is simply helping people understand who you help, what you do, and why they should care. When people understand that, they can decide if you're the right fit for them.If you've been investing heavily in esthetics education but still feel frustrated by inconsistent bookings, this episode will help you identify what might be missing and where to focus next.✨ Mentioned in this episode:• Estheticians in Business Facebook Group• Estheticians in Business Membership WaitlistThe Estheticians in Business Membership is designed for solo estheticians who want support with marketing, pricing, client retention, visibility, business growth, and building a profitable business without burnout.💛 Loved this episode? Follow the podcast, leave a review, and share it with another esthetician who needs to hear that being great at esthetics is only part of the equation.

How To Use Facebook To Get Clients | Facebook Marketing for Estheticians, Local Marketing & Beauty Business GrowthConnect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: ⁠Estheticians in Business⁠⁠Waitlist link for the membership <<<⁠Think Facebook is dead? Think again.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can use Facebook to get clients without spending money on ads. Learn how to use Facebook groups, community engagement, relationship marketing, and direct conversations to become the go-to esthetician in your area.Inside this episode, you'll learn:how to use Facebook groups to attract clientswhy community engagement works better than constant promotionhow to build relationships that lead to bookingshow to become the esthetician people recommendhow to use DMs naturallywhy local marketing still worksThis episode is perfect for solo estheticians, beauty professionals, spa owners, lash artists, and wax specialists looking for more local clients.Plus, the Estheticians in Business Membership Waitlist is officially open! 🎉If you're looking for ongoing support, business coaching, marketing training, accountability, and a community of estheticians who are building their businesses alongside you, join the waitlist now.Waitlist members will:get first access when doors openhave the opportunity to become Founding Membersreceive special founding member pricingget access to exclusive launch bonuses and giveawaysThe Estheticians in Business Membership is expected to open at the end of June/beginning of July.Join the waitlist through the link in the show notes and be the first to know when enrollment opens. 💛Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in BusinessWaitlist link for the membership <<<If this episode helped you, share it with another esthetician who wants more clients and stronger community connections. 🎙️💛

The Estheticians in Business Waitlist is OPEN!!! HERE IS THE LINK <<<<In this episode of Estheticians in Business, Allyson brings back an updated version of one of her very first podcast topics: how to get clients as an esthetician.Getting clients is not magic, luck, or some secret algorithm. It comes down to visibility, trust, conversations, and consistency.If you’re a solo esthetician struggling to get booked, this episode breaks down the three biggest reasons clients may not be coming in and what to do instead.Allyson talks about why most estheticians don’t actually have a “client problem.” Usually, people either don’t know you exist, don’t understand what you do, or don’t trust you yet.She breaks down the three things you need to get clients: visibility, a clear offer, and conversion.You’ll learn why relying on one marketing platform is leaving money on the table, why “customized facials” may not be clear enough, how to talk about who you help, and why you have to actually ask people to book.Allyson also explains the difference between traditional and non-traditional marketing, including referrals, networking, vendor events, Facebook groups, Instagram, email marketing, text marketing, Google Business Profile, and short-form video.The biggest takeaway: people cannot book with you if they don’t know you exist.Post consistently. Show up in your stories. Ask current clients for referrals. Follow up with old leads. Start conversations. Get involved in your local community. Look for vendor events, business partnerships, and places where your ideal clients already are.Don’t wait for your content, website, menu, or branding to be perfect before you start getting visible.Getting clients is not about doing one thing perfectly. It’s about doing the right things long enough for people to notice you, trust you, and choose you.Business is not magical. It’s mathematical.The more visibility, conversations, follow-up, and trust you create, the more opportunities you create for bookings.The Estheticians in Business Membership waitlist is officially open.Inside the membership, you’ll find community, live trainings, replay resources, guest experts, business education, marketing support, and practical help so you’re not constantly trying to figure everything out alone.Join the waitlist through the link in the show notes.

Why Your Marketing Isn’t Working (You’re Quitting Too Soon) | Esthetician Marketing, Business Consistency & Getting More ClientsIf you feel like your marketing isn’t working, this episode might be exactly what you need to hear.In this Marketing Monday episode of Estheticians in Business, Allyson shares why so many estheticians abandon marketing strategies before they have enough time to produce results. Whether it's social media, referrals, community networking, partnerships, or follow-up, most business growth comes from consistency—not quick wins.This episode is for:solo estheticiansbeauty professionalsnew estheticiansspa ownerslash artistswax specialistsanyone feeling frustrated with slow business growthInside this episode, you'll learn:why your marketing may not be the problemhow consistency creates momentumwhy business growth takes longer than most people expecthow to stop jumping from strategy to strategywhat successful estheticians do differentlyhow to stay motivated when results feel slowwhy visibility matters in businesshow to build trust with potential clientsTopics discussed in this episode:esthetician marketinghow to get more clientssolo esthetician business growthbeauty business marketingreferral marketingcommunity marketingnetworking for estheticianssocial media consistencybusiness mindsetclient retentionbuilding a loyal clientelemarketing habits that workAllyson shares a real coaching example of helping an esthetician build referral relationships through local businesses like chiropractors, massage therapists, and healthcare providers. The lesson? Showing up once is not enough. Showing up consistently is what builds trust, relationships, and referrals.This episode also explores:why people expect marketing to work too fasthow business growth is similar to fitness and habit buildingwhy one social media post won't change your businesshow small actions compound over timewhy consistency beats motivationhow to stay visible even when engagement feels lowOne of the biggest takeaways from this episode:The problem is not always your marketing. Sometimes it's the timeline you're expecting.Whether you're posting on Instagram, following up with clients, building referral partnerships, attending networking events, or asking for referrals, success comes from doing the simple things long enough for them to work.Key reminders:Every post is a repetition.Every follow-up is a repetition.Every referral ask is a repetition.Every conversation is a repetition.Every week you stay visible builds trust.Business is built through repetition, not perfection.This week’s challenge:Instead of looking for a new marketing strategy, choose one thing you've been inconsistent with and commit to doing it consistently.Maybe that's:posting contentfollowing upasking for referralsnetworkingbuilding community partnershipsshowing up on social mediaPick one thing and stick with it long enough to see results.Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in BusinessIf this episode helped you, share it with another esthetician who needs a reminder that success comes from showing up again and again 💛

🎙️ Episode TitleIn this episode of Estheticians in Business, Allyson sits down with Bree from JuvPen by Whisper Med to talk about one of the most profitable treatments estheticians can add to their business: microneedling.If you've been looking for ways to increase your income without extending your schedule, this episode is for you. Allyson and Bree discuss how microneedling can help increase your average ticket, create treatment plans that encourage repeat visits, and generate significant revenue while keeping consumable costs low.They also answer common questions estheticians have about ROI, pricing, training, downtime, Fitzpatrick considerations, post-inflammatory hyperpigmentation, needle depth, candidate selection, and how to confidently introduce microneedling to clients.Inside this episode:• How microneedling can increase revenue without adding more hours to your schedule• Why average ticket often matters more than adding more clients• The biggest concerns estheticians have before investing in a device• How JuvPen compares to other microneedling devices• Why consumable costs impact profitability more than most people realize• Needle quality and why it matters for results and safety• Treating higher Fitzpatrick skin types and minimizing post-inflammatory hyperpigmentation• Recommended speeds and treatment customization• Training, certification, and ongoing support available with JuvPen• How to introduce microneedling to clients who have never heard of it• Why before-and-after photos help sell treatment plans• The importance of selling outcomes rather than treatments• Package pricing and how treatment plans improve results and revenue• Who is and isn't a good candidate for microneedling• State regulations and scope-of-practice considerations for estheticians• Downtime expectations and post-treatment care recommendationsOne of the biggest takeaways from this episode is that microneedling isn't just a treatment. It's a business tool. When positioned correctly, it can help estheticians increase revenue, improve client results, and create more predictable income without filling their schedule with additional appointments.Bree also shares a simple example showing how just a few microneedling clients per week can generate tens of thousands of dollars annually while maintaining strong profit margins.JuvPen is offering an exclusive Estheticians in Business promotion.Use code: EIBDOUBLEYou'll receive:✨ Double consumables with your purchase✨ 40 free needle cartridges✨ Optional growth factor bundle availableOffer valid for three weeks from the recording date.JuvPen J1 Microneedling DeviceInstagram: @juvepenj1Whisper Med Financing Available• $500 down on qualifying purchases• 0% financing available for 6 months• No credit pull required through in-house financingInstagram: @estheticianinbusinessFacebook Group: Estheticians in BusinessMake sure to follow the podcast, leave a review, and share this episode with another esthetician who wants to increase their income without working more hours. 💛

The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business TipsIf you feel like you never have enough time to work on your business, this episode is for you.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down the small daily habits that actually help estheticians get more clients, increase bookings, improve consistency, and grow a beauty business without spending hours online.This episode is all about simple repeatable actions that help solo estheticians build momentum over time instead of constantly feeling overwhelmed, inconsistent, or stuck.Perfect for:solo estheticiansbeauty professionalslash artistswax specialistsfacialistsnew estheticiansspa ownersoverwhelmed service providersInside this episode, you’ll learn:the daily habits that help estheticians get clientshow to market your esthetician business in less timewhy consistency matters more than perfectionhow to stay visible online without burnoutwhy small habits build successful businesseshow to create repeatable marketing habitshow to stop overcomplicating social mediahow to build momentum in your businessTopics discussed in this episode:esthetician marketing tipssolo esthetician business growthdaily marketing habitsbeauty business consistencyhow to get more clientsfollow-up strategies for estheticiansreferral marketingInstagram marketing for estheticiansclient retention tipsrepeat bookingsbuilding a beauty businesssocial media mindset for estheticiansAllyson shares simple habits you can implement in just a few minutes a day, including:following up with past clientschecking your bookings regularlyposting simple content consistentlycreating Instagram storiesasking for referrals naturallyidentifying common client problemsusing client questions for content ideasThis episode also talks about:why business growth happens through repetitionhow the compound effect applies to businesswhy visibility mattershow to stop waiting for motivationwhy action creates confidenceOne of the biggest reminders from this episode:Your business is built through small consistent actions repeated over time.This week’s challenge:Pick one habit you’ve been avoiding and commit to doing it consistently this week.Even 10 focused minutes a day can completely change the momentum in your business.Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in BusinessIf this episode helped you, share it with another esthetician who feels overwhelmed trying to grow their business 💛

🎙️ What Estheticians Need to Fix Before Running AdsIn this episode of Estheticians in Business, Allyson breaks down what estheticians need to fix before spending money on Facebook ads, Instagram ads, or paid marketing for their esthetics business.If you’re a solo esthetician struggling with inconsistent bookings, poor client retention, confusing messaging, or feeling like your marketing isn’t converting, this episode will help you understand why ads are usually not the first thing you should focus on.Because ads are not magic.They amplify what already exists.If your business foundation is weak, ads often just help you lose money faster.Inside this episode, Allyson talks about:• why most estheticians waste money on ads• the biggest mistakes estheticians make before running ads• why your offer and messaging need to be clear• how confusing service menus hurt conversions• why retention and follow-up matter before paid marketing• the importance of testimonials, reviews, and social proof• why organic marketing should come before ads• how to know if your business is actually ready for adsOne of the biggest takeaways from this episode:If you cannot consistently get clients organically, ads are probably not your next move.Organic marketing teaches you:messagingpositioningconversationsvisibilityand what potential clients actually respond toAds are meant to scale a working esthetics business, not save a struggling one.This episode is packed with esthetician marketing tips, client retention strategies, and foundational business advice for solo estheticians trying to grow their business the right way.✨ Mentioned in this episode:Estheticians in Business MembershipEstheticians in Business Facebook GroupInstagram: @estheticiansinbusiness💛 Loved this episode?Make sure to follow the podcast, leave a review, and share this episode with another esthetician thinking about running ads.

If your “CEO day” currently looks like:scrolling Instagram for inspirationpanic-posting contentreorganizing your treatment room again 😅answering random texts all day…this episode is for you. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down what a real CEO day should actually look like as a solo esthetician and why intentional admin time is one of the biggest things that helps beauty professionals grow their business without burnout.This episode is perfect for:solo estheticiansbeauty professionalsspa ownerslash artistswax specialistsoverwhelmed service providersestheticians trying to stay organizedanyone struggling with consistency in businessInside this episode, you’ll learn:how to organize your esthetician businesswhat to do during a CEO dayhow to create an effective admin dayhow to increase bookings as an estheticianwhat business numbers to track weeklyhow to improve rebooking and retentionwhy follow-up systems matterhow to prep your week as a solo estheticianwhy being busy is not always productivehow to stop feeling chaotic in businessAllyson breaks down:weekly CEO tasks for estheticiansmonthly business planning taskshow to review your bookings and cancellationshow to plan marketing without overcomplicating itwhy retention creates stable incomethe biggest mistakes estheticians make during admin timewhy consuming content all day is not actual CEO workTopics discussed in this episode:esthetician business organizationsolo esthetician admin dayCEO day for beauty professionalsesthetician marketing tipsspa business organizationbusiness systems for estheticianshow to stay organized as a solo estheticianclient retention strategiesesthetician rebooking strategiesbeauty business growthtime blocking for estheticiansesthetician productivity tipsmanaging a solo spa businessOne of the biggest reminders from this episode:You cannot improve what you do not track.This episode also covers:checking income and retail salestracking rebooking ratesreviewing cancellationsfollowing up with past clientsplanning promotions and contentorganizing your business weeksetting business prioritiesThis week’s challenge:Set one CEO block this week. Even if it’s only one hour.During that hour:✔️ follow up with clients✔️ check your numbers✔️ prep marketing✔️ review rebookingThat’s real CEO work.Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in BusinessIf this episode helped you, share it with another esthetician who feels overwhelmed trying to run everything alone 💛

✨ Done-For-You Email SetupIncludes welcome sequences, lead magnet setup, automations, and integrations.Use code: EIB100Email Vault Membership✨ ⁠FloDesk Discount code: JENGOFF✨ Connect with JenFacebook Group: GlowBoss Beauty ProInstagram: @jengoffofficialIn this episode of Estheticians in Business, Allyson sits down with email marketing expert and former beauty professional Jen Goff to break down one of the most overlooked ways estheticians can consistently get clients and increase revenue: email marketing.They dive into what email funnels actually are, how welcome sequences work, why email marketing helps build trust faster, and how estheticians can use automation to create more predictable bookings and income. If you’ve ever wondered what to even send in an email, how often to send them, or whether email marketing actually works for beauty businesses, this episode answers all of it in a simple, practical way.Jen also shares lead magnet ideas, how to turn followers into paying clients, why consistency matters more than perfection, and how segmentation helps create more personalized marketing that actually converts. They also talk about whether booking system emails are enough, when it makes sense to move to a dedicated email platform, and how automated systems can continue working for your business even when you’re offline.Inside this episode:• What an email funnel actually is• How welcome sequences work• Lead magnet ideas for estheticians• Why email marketing creates recurring revenue opportunities• How often to send emails• What segmentation means and why it matters• Why relationship-based emails outperform constant selling• How automation helps create more predictable bookings• Real examples of estheticians making sales directly from emailsResources Mentioned:✨ The Email Vault Membership by Jen GoffIncludes plug-and-play newsletter templates, promotional emails, seasonal campaigns, and relationship-focused email strategies.Special offer mentioned in the episode: $1 for 30 days✨ Done-For-You Email SetupIncludes welcome sequences, lead magnet setup, automations, and integrations.Use code: EIB100✨ FlodeskDiscount code: JENGOFF✨ Connect with JenFacebook Group: GlowBoss Beauty ProInstagram: @jengoffofficial⚠️ Note: The live replay ended abruptly due to internet issues, but all links and resources mentioned are included in the show notes.

Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business GrowthIf your clients love you but still aren’t referring people, there’s usually a reason.In this Marketing Monday episode of Estheticians in Business, Allyson breaks down why referrals are one of the most powerful ways to grow your esthetician business and how to get more referrals naturally without awkward scripts, complicated referral programs, or feeling pushy.This episode is perfect for:solo estheticiansbeauty professionalswax specialistslash artistsfacialistsspa ownersnew estheticians trying to grow their clienteleInside this episode, you’ll learn:why clients are not referring youthe biggest referral mistakes estheticians makehow to ask for referrals naturallyreferral strategies that actually workhow client experience affects referralsways to get more word-of-mouth bookingsreferral marketing ideas for estheticianshow to create loyal clients who refer consistentlysimple referral systems for beauty businesseshow to stay top of mind with clientsAllyson also shares:what to say during appointmentshow to ask for referrals at checkouthow to use social media to increase referralssimple text message referral scriptsreferral reward ideas that don’t feel complicatedhow to make referrals feel normal in your businessKey topics discussed in this episode:referral marketing for estheticianshow to grow your esthetician businessclient retention strategiesbeauty business marketinghow to get more clientsesthetician business tipssolo esthetician marketingword of mouth marketingreferral systems for spasgetting repeat clientscreating a luxury client experiencebuilding trust with clientsOne of the biggest reminders from this episode:Good clients usually refer good clients.This week’s challenge:Ask 3 clients for a referralPost 1 client transformation or testimonialText 1 favorite client and let them know you’re accepting new clientsConnect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in BusinessWork with Estheticians in Business If this episode helped you, share it with another esthetician who wants more referrals and more consistent bookings 💛

Links and Resources: Brilliance Prosperity Path— Code: EIB for $50 offGlossGenius — 50% off your first 2 months with code EIBFollow Allyson on Instagram: @estheticianinbusinessLearn more about coaching and the Booked Solid Bundle$100M Money Models by Alex HormoziIf you’re fully booked… exhausted… and still stressed about money, there’s a good chance you’re undercharging. In this episode of Estheticians in Business, Allyson breaks down the biggest signs your pricing may not actually support your life, your business, or your long-term goals.This conversation goes way deeper than “just raise your prices.” We’re talking about:pricing mindsetconfidencepositioningretailupgradessustainabilityand why being busy does NOT automatically mean profitableIf pricing conversations make you uncomfortable, this episode is for you.✨ In This Episode, We CoverThe biggest signs you’re underchargingWhy being fully booked doesn’t always mean profitableThe mindset issues behind pricing fearWhy estheticians avoid money conversationsHow to stop pricing based on your own walletThe importance of positioning and perceived valueWhy cheap pricing creates burnoutWhat to fix before raising your prices🚨 Sign #1: You’re Fully Booked… But Still Financially StressedIf your schedule is packed but you still:can’t breathe financiallystruggle paying taxesfeel overwhelmed by overheadconstantly stress about money…your pricing may not actually support your life. Being busy is NOT the same thing as being profitable.🚨 Sign #2: You Panic When Someone Questions Your PricingIf someone says:“That’s expensive”…and your stomach immediately drops…there’s a good chance you don’t fully believe in your pricing yet.This episode dives into:confidencevaluepositioningbenefit-to-cost ratiotrust and authority🚨 Sign #3: You Avoid Money ConversationsExamples:avoiding retail recommendationsskipping upgradesnot rebooking confidentlyfeeling awkward suggesting servicesYou cannot run a business while avoiding money conversations.Clients come to you because you’re the expert.Your job is to guide them.🚨 Sign #4: Your Clients Rarely Say NoIf every single client immediately says yes to your pricing…you may actually be pricing too low.Not everyone is supposed to be an automatic yes.🚨 Sign #5: You Compete on PriceIf your biggest selling point is being “cheaper”…that’s a dangerous business model.Cheap pricing often leads to:burnoutlow loyaltyoverworkingneeding too many clients🚨 Sign #6: Your Service Doesn’t Match Your EffortIf you’re providing:long appointmentsemotional energycustomizationeducationaftercare supporttreatment planning…but charging like you did years ago…you’re likely undercharging.💡 Why Estheticians UnderchargeCommon reasons include:fear of losing clientsimposter syndromepeople pleasingcomparing pricing to competitorsneeding quick cashlack of confidenceOne of the biggest reminders in this episode:“You’re pricing from fear instead of sustainability.” ✨ What To Do Instead1. Know Your Actual NumbersLook at:taxesoverheadsubscriptionsproduct costsunpaid admin timeprofit margins2. Improve Your ExperienceReview:consultationsatmospherefollow-uptreatment plansclient journeyeducation3. Raise Prices StrategicallyNot emotionally.Examples:gradual increasessimplifying your menuincreasing your average ticketimproving positioning4. Stop Managing People’s WalletsJust because YOU wouldn’t buy it…doesn’t mean THEY wouldn’t.Clients are allowed to decide what they value.📈 Real Client ExampleOne coaching client went from:✨ $125 average ticket → $194 average ticketWhat changed?pricingupgradesretailtreatment planningSame clients.Same schedule.More income.And if pricing is something you struggle with, DM Allyson on Instagram:@estheticianinbusiness 💛

Resources MentionedEstheticians in Business Facebook GroupBooked Solid BundleEpisode DescriptionIf social media makes you angry, overwhelmed, or stuck in comparison mode, this episode is for you.In this episode of Estheticians in Business, Allyson breaks down the basics of Instagram and social media marketing for estheticians. She covers the mindset behind posting, why consistency matters more than perfection, how to clean up your bio, and how to generate content ideas your ideal clients actually care about. This episode is a practical reset for any esthetician who wants to get better at showing up online without copying everyone else or waiting until everything feels perfect.What You’ll LearnWhy social media is part of your job if you want to growWhy posting imperfect content is better than not posting at allHow the Instagram algorithm learns who to show your content toWhat your bio needs to include so people know who you are and how to bookWhy you don’t need to rely on trends, dancing, or fancy transitionsHow to use client questions and Facebook groups for content ideasWhy repeating content is not only okay, but smartHow consistency builds trust, confidence, and visibility over timeSocial Media Is a Mindset GameGrowth is not instant.You get better by doing it.Posting is how you learn what works.If You Create It, Post ItEven if it only reaches 300 people, that is still 300 people who saw your name, your work, or your message.Your Bio Needs to Be ClearMake sure your profile says:Your nameYour locationWhat you doWho you helpHow to bookPeople should understand you in seconds.You Don’t Need to Be TrendyYou do not have to dance, do complicated transitions, or chase every trending audio.Simple content that teaches, shows your work, and helps your client is enough.Content Ideas Are EverywhereUse:Client questionsFacebook group questionsGoogle searchesCommon skincare mythsThings your clients struggle withIf someone asks it, someone else is probably wondering too.Repetition Builds ResultsYou do not need brand-new topics every day.Reuse what worked.Say the same thing in different ways.People need to hear it more than once.This Week’s ChallengePick one thing your clients ask you all the time and turn it into a post, reel, or carousel.Don’t overthink it.Post it.Resources MentionedEstheticians in Business Facebook GroupBooked Solid BundleEdits appMetricoolUpcoming guest training with Jen Goff on email marketingConnect with AllysonFollow along on Instagram: @estheticiansinbusinessJoin the Facebook group: Estheticians in BusinessSubscribe for new Marketing Monday episodes and weekly business trainings.

Resources: Booked Solid Bundle & Estheticians in Business coachingBefore Allyson became a business coach, she was a solo esthetician doing everything she could to get clients in the door.In this episode, she shares the real, unconventional, and sometimes “unhinged” strategies she used to grow to six figures quickly starting with almost no clients. This episode is not about perfection.It’s about consistency, conversations, community, and doing what it takes to build momentum in your business.If you’re struggling to get clients, grow your books, or consistently market yourself, this episode is packed with practical ideas you can start using immediately.The mindset that helped Allyson keep goingWhy “dead conversations” helped grow her businessHow she used Facebook groups and networking to get clientsThe giveaway strategy she used to build content and testimonialsHow referrals became a major growth toolWhy follow-up matters more than most estheticians realizeThe weekly booking goal she focused on consistentlyOne of the biggest principles behind Allyson’s growth was:“I did everything expecting nothing… but I knew something would happen if I didn’t quit.” She focused on:Showing up consistentlyHaving conversationsBuilding relationshipsContinuing even when results weren’t immediateA huge part of building her business was having endless conversations that didn’t always lead to immediate bookings.But every conversation helped:Build confidenceImprove communicationCreate visibilityStrengthen future referralsMany eventually turned into long-term clients.Instead of cold messaging strangers, Allyson focused on:Permission-based conversationsLeads from Facebook groupsReferrals from existing clientsFollowing up after someone expressed interestThis made conversations feel more natural and relationship-based.One of the biggest growth tools was directly asking for referrals.Examples included:Asking happy clients to text friends immediatelyBuilding relationships strong enough for word-of-mouth referralsFollowing up with referred leads directlyThe goal was simple:Get more conversations started.Early on, Allyson used giveaways and free services intentionally to:Build contentCollect testimonialsPractice consultations and upsellingGain exposureGenerate rebooking opportunitiesThis was never about becoming “the free service esthetician.”It was about building momentum.Instead of relying only on Instagram, Allyson spent significant time:Inside Facebook groupsAnswering questionsStarting conversationsBecoming visible in her communityThe goal wasn’t just posting.It was relationship-building.Networking became part of daily life.This included:Vendor eventsPartnerships with local businessesRelationships with hairstylists, massage therapists, tattoo artists, and moreLocal business groups and networking eventsThe focus was simple:Get in front of as many people as possible.One of the biggest differences was consistent follow-up.Key reminder:Follow-up is not annoying when it’s genuinely helping someone.People often need reminders, guidance, and multiple touchpoints before booking.One of the simplest strategies:Focus on booking 3 new clients every week.Not rebooks.New clients.That consistent focus created long-term momentum.You cannot build a business by quietly waiting for people to find you.Growth comes from:ConversationsVisibilityNetworkingReferralsFollow-upConsistencyEven when it feels repetitive.Booked Solid BundleEstheticians in Business coachingMarketing support and strategy trainingYou don’t need to do everything perfectly.

If you’re feeling overwhelmed, stuck, and unsure what to do in your business… this episode is your reset.In this Marketing Monday, Allison breaks down three simple actions you can take today to bring in clients without overthinking, overplanning, or relying on social media.This is about getting out of your head and into action so you can create momentum fast.Why overwhelm leads to inaction (and wasted time)What “momentum marketing” is and why it worksThe 3 fastest ways to get clients right nowWhy you don’t need a full strategy to startHow to stop overthinking and start bookingWhen you feel overwhelmed, you tend to:Scroll instead of actOverthink what to postStart random tasks that don’t bring clientsAvoid the things that actually move the needleThe result:You stay busy… but don’t make progress.Small, simple actions that create movement quickly.You don’t need a full plan.You need consistent action that leads to conversations.Your easiest bookings are people who already know you.Example:“Hey! I was just thinking about you and wanted to check in. I have a few openings this week. Want me to send times?”Why it works:Warm audienceLess resistanceFaster yesSkip the long captions and education posts.Example:“I have 2 facial spots open this week. DM me if you want one.”Why it works:Clear and directCreates urgencyLeads to immediate conversationsYou don’t need a full referral program. Just ask.Example:“If you have a friend who’s been wanting to come in, I’d love to take care of them. I’ll send you a little thank you if they book.”Why it works:Expands your reach quicklyBuilds trust through existing clientsCreates a chain of new clientsThese actions:Don’t require planningDon’t require a big audienceDon’t require perfect brandingGo straight to conversationsAnd conversations turn into bookings.You don’t need a perfect strategy.You need consistent action.Business is built by doing the same simple things over and over again.Do it again.Consistency is what builds:TrustConfidenceBookingsReferralsDo all 3 today:Follow up with 3 past clientsPost 1 inviteAsk 1 client for a referralThat’s it.Simple actions create real momentum.

Follow on Instagram: @estheticianinbusinessDM Allyson for help with pricing and strategySubscribe for more business training episodesMost estheticians think the only way to make more money is to get more clients.But what if you could make more money with the same clients you already have?In this episode of Estheticians in Business, Allyson breaks down how to increase your average ticket so you can earn more, work less, and create a higher-level client experience.She also shares a real client example of going from a $125 average ticket to $194 and what actually changed to make that happen.What your average ticket is and how to calculate itWhy your income depends on more than just client countThe biggest reasons your average ticket is low5 practical ways to increase what clients spendHow to make more money without adding more hoursYour average ticket is the average amount each client spends per visit.How to calculate it:Total revenue ÷ number of clientsExample:$3,000 ÷ 30 clients = $100 average ticketEven a small increase can dramatically change your income without needing more clients.Common reasons include:Underpricing servicesNot recommending upgrades or retailConfusing or overwhelming menuFear of talking about moneyLetting clients decide everythingMost estheticians are undercharging and under-recommending.Price increases should reflect:Better experienceHigher quality serviceAdded value (relaxation room, extras, consultation depth)Even a $10–$20 increase adds up quickly across multiple clients.These should be intentional, not random.Examples:LEDJelly masksHigh-frequencyMassage add-onsHand or foot treatmentsSmall upgrades can create thousands in additional yearly revenue.Retail is not about selling.It’s about solving a problem.Key tips:Recommend 1–2 productsTie it directly to their resultsDon’t project your own spending habits onto clientsClients will spend when they see value.If your menu is confusing, your income will be too.Focus on:Fewer, clearer optionsTime-based services or structured tiersRemoving decision fatigueSimple menus convert better.Clients spend more when they understand the plan.Examples:Acne: every 2 weeks → then monthlyAnti-aging: monthly treatments + homecareMaintenance plans after correctionPeople want guidance and structure.One client increased her average ticket from:$125 → $165 → $194What changed:Raised pricesImproved experienceFocused on retailSimplified servicesBuilt treatment plansSame clients.Significantly more income.More revenue doesn’t always mean more profit.You need to:Track expensesUnderstand overheadKnow what you actually take homeStart small:Add 1 upgrade this weekRecommend 1 product to every clientReview your pricingSmall changes create big shifts over time.You don’t always need more clients.Sometimes you just need to get more from the clients you already have.Follow on Instagram: @estheticianinbusinessDM Allyson for help with pricing and strategySubscribe for more business training episodes

If you’re a new esthetician (or feel like you’re starting over) and have no idea what to focus on… this episode simplifies everything.In this Marketing Monday, Allison breaks down the first 5 things you should do to get clients without overcomplicating your business. No fancy branding, no perfect setup, no huge following required.This is about visibility, momentum, and taking action so you can start building your client base right away.What You’ll LearnWhy new estheticians overcomplicate the beginning stagesWhat actually brings in clients when you’re just startingHow to get visible without a big audienceThe fastest way to build momentum in your businessWhy consistency matters more than perfectionStart with the people already around you:FriendsFamilyFormer coworkersPersonal social mediaLocal groupsYou don’t need a big launch.You just need people to know you’re taking clients.Keep it simple.Choose one service like:FacialAcne treatmentBrow waxLashesToo many options confuse people.Clarity makes it easier to book.Even if you only have one client, start here.Example:“Do you have a friend who would love this too?”Referrals can grow your business faster than social media when you're new.If someone shows interest, follow up.Example:“Hey! Just checking in, did you still want me to send availability?”Most people don’t book because they forget, not because they aren’t interested.Don’t try to post everything.Pick one focus:AcneRelaxationBrowsWaxingThis helps people understand what you do quickly.Visibility matters more than perfectionMomentum matters more than brandingAction matters more than overthinkingYou don’t need to do everything.You just need to start.Focus on getting 3 new bookings per weekThey don’t have to be for the same weekThey just need to be bookedConsistency here builds a full schedule faster than anything else.Pick ONE of these and do it today:Tell 3 people what you doSimplify your service offeringAsk for one referralFollow up with one inquiryPost about one serviceSmall actions create your first clients.

Join the Estheticians in Business Membership WaitlistRebooking is one of the biggest differences between estheticians who stay busy and those constantly chasing new clients.But what if you don’t control checkout?What if you work for someone else?What if a front desk handles your clients?In this episode, we’re breaking down how to increase rebooking as a solo esthetician and how to improve retention when someone else checks your clients out.If you want more consistent income, better retention, and a predictable schedule, mastering rebooking is essential.Why rebooking is essential for consistent incomeThe biggest mistake estheticians make with rebookingHow to rebook naturally without feeling pushyWhat to say during consultation, treatment, and checkoutHow to increase rebooking when working for someone elseScripts you can start using immediatelyRetention is what creates stability in your business. Without rebooking, you’re constantly chasing new clients.Even when you do everything correctly, about 25% of clients may not return due to budget, timing, or life changes. That’s why rebooking needs to be part of your system.When you’re solo, you control the full experience. That means you need a rebooking system, not just a question.Asking:“Do you want to rebook?”This invites hesitation and lowers retention.Rebooking should start during consultation.Example:“I typically see my clients every four weeks depending on your skin goals.”This creates a plan instead of an option.Clients rebook when they understand why.Examples:“We’re working on congestion.”“This helps maintain your results.”“I don’t want to wait too long between treatments.”Instead of asking, guide:“Let’s go ahead and get you scheduled in four weeks.”“I have Monday at 2pm or Thursday at 4pm. Which works better?”This keeps momentum and increases rebooking.You may not control checkout, but you do control the recommendation.“I want to see you again in four weeks. They’ll schedule you up front.”Use:Treatment cardsSkincare plansNotes for front deskExample:Next Visit: 4 WeeksWalk them up and say:“We’re booking her in four weeks for acne.”This reinforces the plan.“We made great progress today. I don’t want to lose that.”Clients rebook to protect results.Waiting until checkout.Rebooking should start:During consultationDuring treatmentDuring results discussionBefore they leave the roomSolo: You control the bookingEmployee: You control the recommendationBoth create retention.Solo:“To keep improving your skin, I want to see you again in four weeks. Let’s grab that now.”Employee:“I want to see you again in four weeks. The front desk will schedule you before you leave.”This week:Stop asking “Do you want to rebook?”Start saying “I want to see you again in…”Watch your retention change.Join the Estheticians in Business Membership Waitlist for:Weekly live trainingsBusiness and marketing supportHot seat coachingCommunity accountability

Join the membership waitlist<<<<If your clients say “I’ll check my schedule” and then disappear… his episode is your fix.In this Marketing Monday, Allison breaks down one of the biggest gaps in retention and rebooking — and why it has nothing to do with your service and everything to do with how you guide the decision.You’ll learn why clients don’t follow through, what most estheticians are saying wrong, and the simple shift that can immediately increase your rebooking rate.Why clients aren’t avoiding you… they’re avoiding making a decisionThe real reason “I’ll check my schedule” leads to ghostingThe common rebooking mistake that kills momentumWhat to say instead to make booking easy and naturalWhy confidence directly impacts your retentionHow to handle objections without feeling pushyThe best time to secure the next appointmentWhen you say “let me know,” you’re ending the conversation.Clients don’t want to decide later — they want you to guide them.“Let me know when you want to come back”→ removes urgency→ puts the decision on them→ leads to no bookingGive two options:“Based on your skin, I’d recommend 4 weeks.I have Tuesday or Thursday — which works better?”Simple. Clear. Easy to say yes.Clients trust direction.When you confidently recommend the next step, they’re more likely to follow through.Try this:“No problem, I can hold a spot for you and you can always change it.Do you want Tuesday or Thursday?”Keep the decision moving forward.Right after the serviceWhile they’re happyWhile you still have their attentionNot later. Not online. Not “whenever.”Not every client will rebook.On average, about 25% won’t return — and that’s normal.But improving your rebooking rate means:More consistent incomeLess pressure to find new clientsStronger retentionGive every client two optionsNot: “let me know”Instead: “Tuesday or Thursday?”That one shift can change your bookings fast.Join the Estheticians in Business Membership for weekly coaching, support, and strategies to help you grow a fully booked business without burnout.

Find Jennifer inside of the Estheticians in Business Facebook GroupAnd join a free class to learn more Peptides are everywhere right now. Clients are asking about them, providers are adding them, and many estheticians are wondering if they should bring them into their business.In this episode, Allyson is joined by peptide expert Jennifer from LEMD to break down what peptides are, how they work, and how estheticians can offer them as an additional revenue stream without adding more time to their schedule. They discuss how this model works for solo estheticians, those without medical directors, and anyone looking to increase income through recommendations rather than services.What peptides are and how they workHow LEMD’s telehealth model functionsWhether estheticians can offer peptides without a medical directorHow peptides fit alongside skincare servicesHow this creates revenue without adding appointmentsThe types of peptides available (topical, oral, injectable, nasal)Education and support available for providersPeptides are chains of amino acids that act as messengers in the body, helping regulate functions like skin health, energy, recovery, and aging. As we age, these signals decrease, and peptides help restore that communication within the body. They can support:Skin tightening and anti-agingHair and nail healthEnergy and recoveryWeight managementOverall wellnessThis model works as a recommendation-based revenue stream.You introduce peptides to your client, they complete a medical questionnaire, and a licensed provider handles prescribing and fulfillment.This allows estheticians to:Offer additional services without more timeStay within scope of practiceProvide wellness-based recommendationsCreate passive-style incomeThe entire process happens through telehealth with providers in every state. Estheticians can earn:20–40% commission on salesWeekly payoutsNo inventory requiredNo treatment time addedThis makes peptides an easy add-on conversation during appointments.Peptides can be recommended alongside:Anti-aging facialsAcne treatmentsSkin tightening goalsPost-treatment supportWellness-focused clientsExample:Client wants tighter skin → recommend skincare + peptide supportClient working on aging → combine facial plan + peptide protocolThis creates ongoing conversations and additional income opportunities.Options may include:Injectable peptidesOral dropsNasal spraysTopical skincare peptidesEach option is prescribed through a licensed provider based on client needs.Estheticians do not prescribe peptides.Instead:You recommendClient completes questionnaireMedical provider reviewsPrescription approved if appropriateProduct shipped directly to clientThis keeps everything compliant and within scope.Providers receive:Training resourcesEducational webinarsProduct educationMarketing materialsBusiness supportThis allows estheticians to confidently introduce peptides to clients.This may be a good fit if you:Want additional revenue without more hoursAre fully booked but want to increase incomeHave clients asking about peptidesWant to expand into wellnessDon’t have a medical directorPeptides can be a simple way to increase revenue by adding recommendations to your existing services without adding time to your schedule.

Estheticians in Business Membership Waitlist! If you constantly feel behind, overwhelmed, or like you're jumping from task to task in your business, this episode is for you. In this Marketing Monday, Allyson breaks down what organization actually looks like in a solo esthetician business and how getting things out of your head and into a plan can reduce stress, increase consistency, and help stabilize your income.This episode walks through the four main areas of business organization and gives a simple weekly example so you can start implementing immediately.Why feeling overwhelmed is often an organization issue, not a motivation issueHow keeping everything in your head leads to burnoutThe four areas every esthetician needs organizedWhat an organized business week actually looks likeHow organization helps stabilize bookings and incomeSimple ways to start organizing todayKnow:Who needs to rebookWho hasn’t been in recentlyWho asked about servicesWho you need to follow up withWhat products or services were recommendedExamples:Weekly follow-up listNotes after each appointmentReferral tracking“Reach out later” listThis is where most of your money already exists.Set time for:Admin workFollow-upsMarketingCEO planningOrdering inventoryIf your entire schedule is clients, you’ll always feel behind.Instead of wondering what to post, create a rhythm:Invite postsEducation postsAvailability remindersTestimonialsReferral asksThis removes mental overload and makes marketing easier.Track:Monthly income goalWeekly goalRetail goalAverage ticketWhen you know your numbers, you stop guessing and start making decisions.MondayCheck schedulePost inviteReview bookingsTuesdayFollow up with past clientsAsk for referralsWednesdayCheck numbersFocus on retailThursdayEducation postClient remindersFridayPlan next weekFill last openingsWhen you're organized:You stop forgetting follow-upsYou rebook more clientsYou stop scrambling for contentYou feel calmerYour income becomes more consistentYou become more confidentPick ONE thing to organize:Follow-up listWeekly scheduleClient notesMarketing daysIncome goalsSmall organization leads to big clarity.

Links talked about: Use code EIB for $50 off the Brilliance Prosperity Path.<<<$1k Challenge <<<Brilliance Advanced Beauty EducationWebsite: ⁠https://brillianceadvancedbeautyeducation.com⁠Instagram: @brillianceadvancedbeautyedFacebook: Brilliance Advanced Beauty EducationBurnout in the beauty industry is often blamed on long hours, packed schedules, and demanding clients. But what if the real issue isn’t how much you’re working… but how your business is structured?In this episode, I’m joined by Cortney Cox, founder of Brilliance Advanced Beauty Education, to talk about hustle culture, money mindset, and why so many estheticians feel stuck in overwork without seeing financial progress.We dive into how burnout is often tied to pricing, boundaries, and not understanding your numbers, and what you can start shifting right now to create a more sustainable business.If you’ve ever felt busy but not financially confident, this conversation is for you.Why hustle culture is so common in the beauty industryThe real root causes of burnout for estheticiansHow money mindset impacts how much you workScarcity thinking vs abundance thinking in businessWhy being fully booked doesn’t always mean profitableThe connection between boundaries, pricing, and burnoutHow to shift out of survival modeSmall mindset changes that create long-term growthWhy learning your numbers changes everythingBurnout is often a money and boundaries issue, not just a workload issueYou cannot outwork poor financial structureScarcity mindset shows up in pricing, clients, and competitionUnderstanding your numbers creates confidence and sustainabilityWorking more hours is not always the solution to making more money✨ Brilliance 1K ChallengeA step-by-step challenge designed to help you build $1,000 in savings while learning better money habits.✨ Brilliance Prosperity PathA deeper program focused on money mindset, understanding your numbers, and creating a sustainable business structure.Use code EIB for $50 off the Brilliance Prosperity Path.Brilliance Advanced Beauty EducationWebsite: https://brillianceadvancedbeautyeducation.comInstagram: @brillianceadvancedbeautyedFacebook: Brilliance Advanced Beauty EducationMake sure to subscribe, leave a review, and share this episode with another esthetician who needs to hear it.

Resources: Estheticians in Business the Facebook Group Client Getting System <<< where to start If getting clients feels harder than it should… this episode is your reset.In this special Marketing Monday, Allyson breaks down Marketing 101 in the simplest, most real way possible — so you can stop guessing, stop relying on random posting, and actually understand how clients find and book you. Because marketing isn’t just posting on Instagram.It’s the full path someone takes from discovering you → understanding you → booking with you → coming back again.And if that path isn’t clear? You’re losing clients without even realizing it.✨ What marketing actually is (and why most estheticians misunderstand it)📍 The simple 4-step client journey: see you → understand you → take action → book📣 Why posting once isn’t enough (and what consistency really looks like)🔁 How repetition builds trust and drives bookings📊 Why relying only on Instagram is limiting your growth🧩 How to create a marketing system that works on repeat• Marketing = how people find you, understand you, and book you• If people don’t see you, they can’t book you• If people don’t understand what you do, they won’t book you• If you don’t guide them on what to do next, they’ll do nothing• Consistency > creativity when it comes to getting clientsSomeone sees you (social media, referrals, networking, community)They understand what you doYou tell them what to do nextThey bookMiss one step… and you lose the client.✔️ Pick 3 marketing channels you enjoy (ex: referrals, Facebook groups, networking)✔️ Decide how often you’ll show up (daily, weekly, monthly)✔️ Create a simple, repeatable system✔️ Focus on visibility + clarity + directionComment “BOOKED” on my post or DM me on Instagram and I’ll send you the exact system my students use to go from struggling to fully booked.📲 Instagram: @estheticiansinbusiness👯‍♀️ Facebook Group: Estheticians in BusinessShare it with another esthetician who’s tired of guessing their marketing and ready to actually understand it.

Join the Facebook Group: ⁠Estheticians in Business⁠Follow on Instagram: ⁠@estheticianinbusiness⁠Explore the ⁠Booked Solid Bundle + Marketing Course⁠suse the code EIB at glossgenius.com for 50% off for 2 months! Let’s just say it…If you’re not getting clients, it’s probably not because the industry is saturated.It’s because you don’t have a client-getting system.In this episode of Estheticians in Business, Allyson breaks down the real reason your books aren’t full and walks you through the 3 foundational pieces of getting clients plus the missing link most estheticians ignore: traditional vs non-traditional marketing.This is your no-fluff, real-talk guide to getting visible, getting clear, and actually getting booked.Why posting randomly is not a strategyThe 3 core pieces every esthetician needs to get clientsThe difference between traditional and non-traditional marketingWhy consistency matters more than motivationHow to create a simple system that actually brings in bookingsIf no one is booking, the problem isn’t your pricing…it’s that no one is seeing you.You need consistent visibility, not occasional bursts of motivation.Focus on:Showing up consistently on 1–2 platformsGetting in front of people regularly (online and in person)Repeating your message so people remember and trust youKey takeaway:Visibility creates opportunity. Silence creates empty books.If someone lands on your page and doesn’t know what you do within seconds, they’re leaving.You need to be known for something specific.Instead of:“I offer customized facials”Say:“I help women 40+ improve fine lines and skin texture with results-driven facials”Key takeaway:Confused people don’t book. Clear people get paid.You can’t hint your way into a fully booked schedule.People need clear direction.Strong CTAs sound like:“DM me ‘FACIAL’ and I’ll send the booking link”“I have 2 openings this week, message me to grab one”Key takeaway:If you don’t ask, they don’t act.This is where most estheticians go wrong.Getting clients is NOT just posting on Instagram.Often overlooked, but one of the fastest ways to grow.Examples:Asking for referralsTalking about your services during appointmentsLocal partnerships (hair stylists, gyms, boutiques)Networking eventsWord of mouthKey takeaway:Your next client is likely already connected to your current one.This is how you grow your visibility at scale.Examples:Instagram content and reelsEmail marketingWebsite and SEOBooking systems and follow-upsKey takeaway:Posting without a strategy is just digital journaling.This is where momentum happens.Example system:Client comes in → you educate + plant a referral seedYou follow up after their appointmentYou share results onlineTheir friend sees it and hears about youThat’s how you build consistent client flow.Most estheticians don’t have a client problem.They have:A consistency problemA clarity problemA lack of a real systemKeep it simple:3 posts per week5–10 conversations (DMs, in-person, follow-ups)1 direct booking postThat’s it. No overcomplicating.Today:Post something that leads directly to a bookingStart one real-life conversation about your servicesDo that consistently, and you’ll already be ahead of most estheticians.Join the Facebook Group: Estheticians in BusinessFollow on Instagram: @estheticianinbusinessExplore the Booked Solid Bundle + Marketing Courses

Feeling stuck staring at your screen with zero clue what to post — but still needing to fill your books?You’re not alone, and this episode is your solution.In this Marketing Monday mini-episode, Allison breaks down a simple 3-post content rhythm that brings in bookings — even when you're tired, overbooked, or so over social media.No reels. No dances. Just real strategy that works (and takes five minutes or less).✨ Why “just posting something” isn’t working — and what to do instead📲 A 3-post rhythm to use any week you’re overwhelmed🧠 How survival mode affects your content strategy📌 The exact language for posts that invite, convert, and rebook📅 A realistic weekly posting challenge you can actually followPersonal Invitation Post→ “I have 2 spots open this week. Want in?”Screenshot/Social Proof Post→ Client results or testimonials tied to available bookingsProblem-Solving Post→ Pick 1 problem your ideal client has — solve it in 2 sentencesCheck out the Booked Solid Bundle for 200+ fill-in-the-blank hooks, captions, and booking scripts built just for estheticians.📲 Instagram: @estheticiansinbusiness👯‍♀️ Join the Facebook Group: LinkTag @estheticiansinbusiness in your stories, or send it to your favorite esty who’s ready to get booked without burning out.Let me know if you'd like this formatted into a podcast description doc or uploaded to your Teachable podcast section!What You’ll Learn:The 3 Post Types Covered:📥 Want more plug-and-play captions like this?💬 Connect With Allyson:🔁 Love this episode?

In this episode of Estheticians in Business, Allyson breaks down one of the most overlooked (and underutilized) parts of your business:Retail.Because let’s be honest… most estheticians don’t choose retail lines strategically.They choose them because:a rep convinced themthe packaging is cuteanother esthetician uses itor they liked one product…and then wonder why it doesn’t sell.If you’ve ever felt confused about what retail line to choose, how to add a second line, or why your products aren’t moving — this episode will give you clarity.• Why retail is more than “extra income”• How retail directly impacts your retention and results• The biggest mistake estheticians make when choosing a line• How to strategically choose (or add) a retail line• The 4 questions you must ask before committing to any brand• What actually makes retail sell (hint: it’s not the brand)• Red flags to watch for when choosing products• How to integrate retail naturally into your servicesRetail isn’t just about making more money (even though… yes, it does that).It should:support your client’s results at homeincrease retentionincrease your average ticketmake rebooking easierEven something as simple as selling $1,000 in retail per month can add $6,000+ a year to your income.Choosing a line based on:trendsaestheticswhat someone else is usingInstead of asking:“Does this actually fit my business?”If your retail line is:too complicatedtoo broador hard to explain…it won’t sell consistently.Before choosing (or adding) a retail line, ask:Acne, anti-aging, sensitive skin, holistic, etc.If it’s random → it won’t sell.Do you use it?Do you understand it?Have you seen results?You are the walking proof.If it’s too complicated… they won’t do it.Simple routines = better compliance = better results.Your retail should:enhance your treatmentsalign with your ingredients/approachreflect your brand standardsIt’s not the brand.It’s:how you talk about ithow you introduce it during the servicehow simple you make ithow consistently you recommend itYou don’t need a better line.You need better integration.🚩 You feel confused learning it🚩 There are too many options🚩 You’re not excited to talk about it🚩 You don’t use it yourself🚩 You chose it based on price or trendsYou don’t need 5.Start with:1 line (beginner)2 lines (ideal for growth)max of 3 if you’re very intentionalMore lines ≠ more salesClarity = more salesRetail doesn’t need to be overwhelming.It needs to be:alignedsimpleand easy for your clients to say yes toWant help choosing or refining your retail?Join the Estheticians in Business Facebook group and ask your question — you’ll get real feedback from estheticians in the industry.Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business

Tired of getting ghosted after someone DMs “how much is a facial?”Over answering the same booking questions a hundred times a week?Still manually sending reminders and wondering why clients don’t rebook?This episode is your reality check and your strategy upgrade. 💡In today’s Marketing Monday, I’m walking you through how to clean up your client communication, automate your first impressions, and finally feel like a CEO — not a receptionist.Whether you’re a systems girl or someone who just wants fewer annoying DMs, this will help you stop wasting time and start booking more clients (without begging).🧠 What You’ll Learn:• The biggest client communication mistakes solo estheticians make• Why confused clients don’t rebook (and what to do instead)• How to create a simple New Client FAQ once and use it everywhere• The exact DM keyword strategy I teach to control the conversation without pressure• My favorite rebooking message that doesn’t feel salesy• Why adding a “Client Care” highlight on Instagram helps you look booked and legit✅ Quick Actions To Try This Week:Create a reusable response or highlight for your #1 FAQAdd an autoresponder that invites action (ex: “DM BROW for info”)Use a simple rebooking message that supports results, not salesAdd a client care flow to your IG highlights or websiteSend 3 rebooking follow-ups today with pre-written scripts💬 Want support implementing this?DM me on Instagram @estheticiansinbusiness or come chat in the Facebook group — I’ll help you build the systems you need to stop chasing clients and start scaling with confidence.📣 If this episode helped, leave a review, share with a solo esty friend, and make sure you're subscribed so you never miss a Marketing Monday.

Mentioned resources: Instagram: @estheticianinbusinessFacebook Group: Estheticians in Business In this episode of Estheticians in Business, Allyson is back behind her desk for the first time since having her baby — matcha in hand, baby monitors on, and finally a quiet moment to record.And we’re talking about something that doesn’t get said enough:Burnout doesn’t always mean you hate your business.Sometimes it just means something is off.If you’ve been feeling unmotivated, overwhelmed, or like you just don’t want to show up right now… this episode will help you figure out why.Because the real question isn’t:“What should I do next?”It’s:“Why do I feel like this?”Inside this episode, Allyson breaks down the 3 real reasons estheticians burn out and exactly what to do depending on which one you’re in.• Why burnout happens even when you love your business• The difference between being tired vs being discouraged vs being overwhelmed• Why pushing harder is often the worst solution• How lack of results can kill motivation (and what to do about it)• Why consistency matters more than immediate traction in marketing• How poor scheduling creates unnecessary stress in your business• A simple system to organize your time and reduce overwhelmMost burnout falls into one of these three categories:Not lazy. Not unmotivated. Just tired.As a business owner, you’re constantly:seeing clientscreating contentanswering messageshandling adminthinking about your business 24/7Rest is not a reward. It’s a requirement.If you’re exhausted, the solution isn’t more discipline.It’s recovery.You’re showing up… posting… trying…and getting little to no response.This leads to the thought:“Why am I even doing this?”But here’s the truth:Marketing works on repetition, not instant results.Clients need to:see you multiple timesbuild trustunderstand your valueSilence doesn’t mean failure.It usually means your audience is still warming up.If needed, adjust your messaging — not your consistency.If your days feel chaotic, it’s usually a structure issue.Signs of this:jumping between tasks all dayforgetting important business actionsfeeling busy but not productiveThe fix isn’t “do more.”It’s organize what you’re already doing.If you feel overwhelmed, start here:Write down everything you need to do in a weekInclude both business + personal lifeAssign each task a time blockTreat it like a non-negotiable appointmentOptional:Create a daily Top 3–6 priorities list to stay focused.Burnout is feedback.It’s not telling you to quit.It’s telling you to adjust.You may need:• rest• better messaging• more consistency• stronger systemsYour job isn’t to be perfect.Your job is to keep learning and adjusting.Want support, strategy, and real conversations like this?Join the Estheticians in Business Facebook group — the hub for education, marketing help, and community.👉 Search “Estheticians in Business” on Facebook to joinInstagram: @estheticianinbusinessFacebook Group: Estheticians in Business

🎙️ Episode Summary:If your DMs are full of “What’s the difference between these facials?” or if clients are ghosting after you send your service list… your menu might be the problem.In today’s Marketing Monday episode, Allyson walks you through the top 3 service menu mistakes solo estheticians make — and how to fix them without confusion, overwhelm, or cutting your prices.This is a must-listen if:Your menu reads like the Cheesecake FactoryYou’re constantly customizing facials on the flyYou want to book faster and look more professional—✅ The real reason clients aren’t booking (hint: it’s not always your price)✅ 3 common service menu mistakes that cost you money✅ How to simplify your menu without losing your creativity✅ Why clever facial names don’t always convert✅ What to say instead of “Clarify Me Facial” to actually book clients✅ How to structure your menu for first-timers, regulars, and upgrades✅ BONUS: How a “Start Here” service removes confusion and increases rebooking—“If your menu takes more than 10 seconds to explain, it’s probably too complicated.”—• Want fewer DMs and faster bookings• Are done customizing every facial from scratch• Need a service menu that sells for them—🎓 Want help restructuring your menu? DM Allyson on Instagram @estheticiansinbusiness📩 Grab coaching or a menu audit here: [Insert Link]👯‍♀️ Know a solo esty who’s overwhelmed by their menu? Send them this episode!—If this episode helped you, leave a review and share it with your esty bestie.You're just one smart service menu away from more bookings and less burnout.

Resources Mentioned: ⁠Free Class on how to get clients ⁠⁠Estheticians in Business Marketing Bundle⁠ In this episode of Estheticians in Business, Allyson records her first podcast after having her baby — newborn on her chest, sitting on the couch, and keeping it very real about what entrepreneurship and life can actually look like.But today’s topic is one that sparked a lot of conversation online.Allyson recently shared that the economy is not the sole reason many estheticians feel like their business is struggling right now… and let’s just say people had opinions.In this episode, she breaks down why slow bookings often have less to do with the economy and more to do with something that is completely fixable: visibility, consistency, and follow-up.If your business has felt slower lately, this episode will help you understand what may actually be happening — and what you can start doing this week to change it.You’ll learn:Why clients don’t disappear… they just stop hearing from youThe difference between busy work and money-making work in your businessWhy inconsistent posting hurts bookings more than you thinkHow lack of follow-up is leaving money on the tableThe simple visibility shifts that bring clients back into your booksMost of the time, a slow week isn’t proof that your business is failing.It’s just feedback.And the good news? The things that usually cause slow bookings are completely fixable.• Free webinar to help you get more clients• Allyson’s marketing and business course bundle for estheticians

Feeling burned out from posting nonstop and still not seeing bookings?In this Marketing Monday episode of Estheticians in Business, Allyson breaks down offline marketing strategies that still work and often convert faster than social media.If you’re a solo esthetician who’s tired of feeling chained to Instagram, this episode shows you how to redirect your energy into high-return, real-life marketing that fills your books without begging or burning out.✔️ Why you don’t need 10,000 followers to be fully booked✔️ How to book clients without reels, trends, or daily posting✔️ Simple offline strategies you can do straight from your phone✔️ How to systemize referrals and client reactivation✔️ A realistic weekly booking goal that actually works1️⃣ Referral Request Text (That Doesn’t Feel Awkward)A simple message you can send to just 3 favorite clients that turns word-of-mouth into actual bookings with a thank-you reward.2️⃣ Bring-a-Friend Referral Cards or QR CodesHow to use physical cards, punch cards, or QR codes to make referrals easy, tangible, and repeatable.3️⃣ Client Reactivation MessageA low-pressure “you popped into my head” text that brings past clients back without sounding salesy or desperate.✔️ Send 3 referral texts✔️ Hand out or mention 5 bring-a-friend cards (or QR code)✔️ Reactivate 3 past clients✔️ Focus on booking 3 appointments per week (not necessarily for this week)Small, consistent actions > chasing the algorithm.Offline strategies:Take less time than editing a reelFeel more personal and humanConvert warmer leads fasterCreate consistent bookings without content burnoutYou don’t need more visibility.You need intentional action.If this episode helped you, share it with another esthetician who’s tired of posting and still not booked.Have questions or want help implementing these strategies? DM Allyson on Instagram or Facebook 🎙 New Marketing Monday episodes drop weekly, with deeper dives every Thursday.

Absolutely — here’s an Apple Podcasts + Spotify–optimized version that keeps your voice but tightens keywords, front-loads search terms, and improves discoverability without sounding spammy.I’ll give you:An SEO-optimized titleAn SEO-optimized descriptionWhy this works (brief, so you feel confident)Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on GoogleWhy this works:• “SEO,” “Beauty Businesses,” “Estheticians,” and “Google” are high-intent keywords• Apple + Spotify index titles heavily• Still sounds human, not roboticIn this episode of Estheticians in Business, Allyson sits down with Grant Kantsios, Chief Happy Officer and founder of Go Happy Beauty, to break down websites, SEO, and online visibility for beauty businesses heading into 2026.If you’re an esthetician or beauty professional wondering how clients actually find you online — especially through Google, SEO, and AI-driven search — this episode will bring clarity fast.We cover questions like:Do beauty businesses still need a website in 2026?What is SEO (in plain English)?Why some estheticians show up on Google and others don’tHow Google Business Profiles impact local bookingsWhether blogs still matter for SEOHow AI and search engines pull information from websitesGrant shares real-world insights from 10+ years in the beauty industry and nearly two decades in website design and SEO, all explained in a way that makes sense for solo estheticians, spa owners, and service-based beauty businesses.This episode is especially helpful if:Your website isn’t bringing in bookingsYou rely heavily on Instagram but feel invisible on GoogleSEO feels overwhelming or confusingYou want long-term visibility, not just short-term content• Why having a website still matters for estheticians in 2026• How SEO works for local beauty businesses• The role of Google Business Profiles in getting booked• Common website mistakes beauty professionals make• Blogs vs video content for SEO• How long SEO takes and what affects rankings• What to focus on first if you’re overwhelmed• How AI uses website content in search resultsGrant created a special page just for Estheticians in Business listeners, including:✔️ A free video website audit✔️ A website checklist for beauty businesses✔️ A limited-time discount for the first 10 listeners👉 Access it here:https://gohappybeauty.com/eib/🌐 Website: https://gohappybeauty.com/📸 Instagram: https://www.instagram.com/gohappybeauty👥 Facebook Group: https://www.facebook.com/groups/spraytanmarketingGrant is also an official Estheticians in Business partner, where he helps beauty professionals understand websites, SEO, and how to get found online without overwhelm.If this episode made you realize your website might be holding your business back, start with the free audit linked above and take the guesswork out of it.Estheticians in Business Facebook Group

Your clients rave about the facial.They say “this was amazing.”And then… they don’t rebook.If this sounds familiar, this episode is your reality check and fix.In this Marketing Monday mini, Allyson walks you through a 5-step Client Gap Audit to identify exactly where clients are falling through the cracks — and how to close those gaps without being pushy, awkward, or salesy.Rebooking isn’t about pressure.It’s about professionalism, clarity, and leadership.Are you actually making clients feel seen?Why intake forms aren’t enoughThe follow-up questions that build trust instantlyHow rushed consults quietly kill rebookingFix: Ask one clarifying question after every concern they mention.Are you educating during the service or working in silence?Why clients disengage when they don’t understand what you’re doingThe simple question that sets expectations upfrontHow to educate without over-talking or being annoyingFix: Ask, “Do you want me to walk you through everything or let this be nap time?”Clients don’t need vibes. They need a roadmap.Why “we’ll see how your skin does” leads to ghostingHow to confidently recommend the next visitWhen to introduce the future plan during the appointmentFix: Clearly explain when they should come back and why.Hinting is not rebooking.The biggest mistake estheticians make at checkoutWhy “let me know if you want to rebook” doesn’t workA simple rebooking script that feels natural and professionalFix: Lead the rebooking conversation instead of waiting for permission.You’re the business. They are not.Why clients expect a post-appointment check-inThe 3–5 day follow-up that builds loyalty fastHow follow-ups increase retention without discountsFix: Send a quick text, email, or DM checking in and inviting them back.Clients don’t rebook because they’re confused, not because they didn’t love you.When you:Lead the consultationEducate intentionallyGive a clear planAsk confidentlyFollow up professionallyRebooking becomes automatic.Review your last 3 client appointmentsIdentify one gap from the auditFix it this weekTrack how it impacts your rebooking rateSmall changes = massive results.Follow Allyson on Instagram: @EstheticiansInBusinessExplore coaching + systems inside the Booked Solid FrameworkShare this episode with your esty bestie who’s tired of chasing clientsIf this helped you rethink rebooking:Subscribe to the podcastLeave a quick review on Apple or SpotifyShare it with another beauty professionalNew Marketing Monday episodes drop every week ✨

Resources Mentioned: Free Promo Playbook ChecklistA step-by-step guide to planning and executing promotions without panicBooked Solid FrameworkFull marketing system covering visibility, selling, retention, referrals, and promotionsEpisode SummaryIn week four of the Promotions Series, Allyson breaks down how to actually execute promotions in a way that supports your life, energy, and business instead of draining you.This episode is for solo estheticians who have ever:Felt exhausted during a promotionOver-posted and over-discounted out of pressureFinished a promo questioning their pricing or businessAvoided promotions altogether because they felt overwhelmingYou’ll learn how to run promotions that feel clear, calm, and sustainable — without becoming someone you’re not or working twice as hard for less money.A promotion that leaves you exhausted, resentful, or questioning your business is not a successful promotion. Burnout usually happens when you:Over-explainOver-discountOver-postOverworkExpect results without actively sellingPromotions should support your business, not drain it.The most sustainable promotions do not require you to:Be louderBe everywhereAct salesyChange who you areA promotion is simply a focused message, repeated calmly and consistently.One clear messageNot five angles. Not ten captions.Just clarity:Who it’s forWhat problem it solvesWhat happens nextIf you can’t explain your promotion in one sentence, your clients won’t understand it either.One primary place to promoteYou do not need to be everywhere at once.Choose one main channel (Instagram, Facebook, email, in-room conversations, or text) and go deep instead of spreading yourself thin.A clear start and end datePromotions should never run forever.A defined window:Creates urgency for clientsReduces stress for youPrevents endless explaining and follow-upBefore launching a promotion, ask:Can I realistically support this right now?Do I have the time and energy?Does this align with my current schedule and availability?If you’re already fully booked, a promo meant to bring in more clients may not be the right move. Retention or cash-flow focused promos may make more sense.Your nervous system is part of your business strategy.The most successful promotions are often:SimplePredictableRepeatableClearClients don’t need hype.They need certainty.Adding more discounts, more posts, or more work when bookings feel slow rarely fixes the issue. Consistency does.Every promotion should be followed by a debrief:What workedWhat didn’tWhat felt easyWhat felt heavyWhat needs refiningThis is how promotions get easier and more profitable year after year.Pick one promotion you’ll run this year and:Write one sentence explaining itChoose one place to promote itSet a start and end dateStop tweaking itSimple beats complicated. Always.Free Promo Playbook ChecklistA step-by-step guide to planning and executing promotions without panicBooked Solid FrameworkFull marketing system covering visibility, selling, retention, referrals, and promotions

If you’ve ever tried service packages that looked good on paper but didn’t sell… this episode is your reset.In this Marketing Monday mini-episode, solo esthetician business coach Allyson Steinberg breaks down exactly how to create service packages that clients actually understand, want, and say yes to — without discounts, overwhelm, or awkward explanations.This episode is for you if:Your bundles floppedYou’ve avoided packages because they feel confusingClients keep asking “what’s the difference?” and still don’t bookYou want more predictable income without adding more hoursThe 3 biggest mistakes estheticians make with packages:Too many options that overwhelm clientsOverstuffed services that are hard to explainNo clear result or reason to buy nowWhat actually makes a package irresistible:A clear outcome (what problem it solves)A simple structure clients can visualizeClient-focused perks instead of discountsBuilt-in urgency that creates actionHow to build your next package step-by-step:Choose one client problem you solve bestSet a realistic frequency and timeframeAdd a bonus that feels special (not cheap)Name it in a way that makes the result obviousPromote it without pressure or confusionReal-world examples included:Acne boot campsSeasonal glow packagesWaxing and brow maintenance seriesEvent and wedding prep packagesPackages are not about selling more services.They’re about delivering better results and creating consistent income.When your package has a clear outcome, simple structure, and a reason to commit, clients stop hesitating and start saying yes.Choose one client problem you solve repeatedlyName a package that clearly reflects the outcomeDecide the timeframe and frequencyAdd one simple bonus or perkTalk about it with confidence this weekDM @EstheticiansInBusiness on Instagram if you want help structuring your packageShare this episode with another solo esthetician who needs simpler offersSubscribe so you don’t miss future Marketing Monday strategiesEstheticians in Business is the go-to podcast for solo estheticians who want more clients, more confidence, and more cash — without burnout or guessing their way through marketing.New episodes every Monday (Marketing Mini) and Thursday (Deep Dive).

Resources Mentioned: Free Promo ChecklistA step-by-step guide to planning promotions with clarityBooked Solid FrameworkAllyson’s full system for building a consistent, intentional esthetics businessIncludes the Promo Playbook as a bonus📌 Episode SummaryIf promotions always feel rushed, stressful, or last minute, this episode is for you.In Week 3 of the February Promotions Series, Allyson breaks down how to plan your promotions for the entire year so they support your life, your energy, and your business instead of living inside your anxiety.This episode focuses on why promotions feel chaotic, how lack of planning leads to panic decisions, and how creating a simple annual promo map can completely change how you run your business.No scrambling.No emotional discounts.No burnout cycles.Just clarity and intention.Why promotions feel last minute (and why it’s not a creativity problem)How unplanned promotions lead to panic pricing and bad decisionsWhy promotions should live on your calendar, not in your anxietyHow many promotions solo estheticians actually need per year (hint: fewer than you think)How planning ahead creates confidence, consistency, and calmWhy skipping certain holidays or trends can be a smart business moveHow buffer time prevents burnout during promotionsThe difference between survival-mode promotions and strategic onesHow to plan promotions that align with your life, schedule, and capacityAllyson walks you through how to:Identify 4–6 intentional promotion windows per yearAssign each promotion a clear purpose(Fill books, cash flow, retention, or positioning)Decide what you’re not doing ahead of time to avoid second-guessingBuild buffer time before and after promotions for execution and recoveryCreate a rhythm that stabilizes your business instead of exhausting itPromotions aren’t supposed to feel chaotic. If they do, they were unplanned.You don’t need to run something for every holiday.Calm, predictable promotions build trust faster than constant sales.Planning gives you permission to breathe.Your calendar should protect your energy, not drain it.A confused promotion creates confused clients.Free Promo ChecklistA step-by-step guide to planning promotions with clarityBooked Solid FrameworkAllyson’s full system for building a consistent, intentional esthetics businessIncludes the Promo Playbook as a bonusWeek 4: How to Execute Promotions Without Overworking, Undercharging, or Resenting Your BusinessPlanning is step one.Execution is where confidence is built.If this episode helped you, share it with another esthetician who feels overwhelmed by promotions, tag Allyson on Instagram or Facebook, and don’t forget to subscribe to Estheticians in Business so you don’t miss the rest of the series 💗You’re not behind.You’re just building with intention now.

Rebooking is one of the simplest and most effective marketing strategies for solo estheticians — yet it’s the one most people avoid.In this Marketing Monday episode of Estheticians in Business, Allison Steinberg breaks down why rebooking isn’t salesy, awkward, or pushy — it’s actually part of delivering a professional client experience. If you’re tired of chasing last-minute bookings, dealing with gaps in your schedule, or wondering if clients will come back on their own, this episode is for you.Why most estheticians avoid rebooking (and why that mindset is costing you money)The simple mindset shift that turns rebooking into client care, not pressureWhy clients actually want you to guide them on when to come backA clear, professional rebooking script you can start using immediatelyHow rebooking saves clients time and keeps their results consistentWhy rebooking reduces burnout and gets you off the “new client hamster wheel”How to handle clients who don’t rebook on the spot without making it awkwardHow to prompt rebooking at every checkout without sounding pushyWhen (and how) to use incentives without discounting your servicesSimple text or DM follow-ups for clients who didn’t rebookHow to build rebooking into your weekly CEO scheduleEasy ways to track your rebooking rate and set realistic goalsRebooking isn’t about filling your calendar — it’s about creating a plan for your client’s skin, lashes, waxing, or body goals. When you believe in your treatment plan, rebooking becomes the natural next step.Ask every client to rebook before they leaveSend 3 rebooking texts to past clients this weekTrack how many say yesIf this episode helped shift how you think about rebooking, share it with another solo esthetician who needs to hear this message.📲 DM Allyson on Instagram @EstheticiansInBusiness and let her know how rebooking is going for you.🎧 New Marketing Monday episodes drop every week, with longer strategy episodes every Thursday.

Resources Mentioned: 🎯 Free Promotion Checklist – to help you plan promos intentionally📘 Booked Solid Framework – build a strong foundation so promos actually work🤝 1:1 Coaching – for personalized strategy and clarityWelcome back to Week 2 of the February Promotions Series on Estheticians in Business.This episode is all about choosing the right promotion for your business, not just running whatever sounds fun, trendy, or urgent.Because most promotions don’t fail due to lack of effort.They fail due to misalignment.You’ll learn how to stop guessing, stop copying, and start choosing promotions that actually support your goals, capacity, and energy.A promotion can sound exciting and still be a terrible fit.Promotions don’t exist in a vacuum. They sit inside:Your schedule and capacityYour pricingYour energyYour actual business goalsThe real question isn’t “What promo should I run?”It’s “What does my business need right now?”Every promotion falls into one of these categories.Once you identify the category, the right promo becomes obvious.Best when:You have gaps in your scheduleCancellations are creeping inYou need short-term momentumThese are not rescue promos.They work best when your services and pricing are already clear.Best when:You need money in handExpenses are heavyYou want to reduce financial stressExamples include:Prepaid packagesGift card incentivesLimited pay-in-full offersThese should be planned and intentional, not reactive.Best when:You want clients to come back more oftenYou want stronger loyaltyYou’re tired of chasing new clientsThese promos are often:QuietClient-specificNot flashy on social mediaRetention works because rebooking trust is easier than building it.Best when:You want to elevate your brandYou want different clients, not just more clientsYou’re moving away from price shoppersThese promos help define:Who your business is forWhat you’re known forWhat kind of clients you attractMost estheticians choose promotions based on:EmotionPanicPressureHolidaysWhat someone else is doingInstead of choosing based on what the business actually needs.A flashy promo won’t fix:Poor retentionLack of consistencyWeak foundationsAnd discounting often masks the real issue instead of solving it.Promotions should support your business.They should never control it.They are an add-on. A boost. An accelerator.Not the foundation.🎯 ⁠Free Promotion Checklist ⁠– to help you plan promos intentionally⁠📘 Booked Solid Framework ⁠– build a strong foundation so promos actually work🤝 ⁠1:1 Coaching ⁠– for personalized strategy and clarity(All links are in the show notes.)Next week, we’re breaking down how to plan promotions for the entire year so you stop reacting, scrambling, and starting from scratch.If promotions have felt stressful, disappointing, or chaotic, this episode will bring clarity fast.You don’t need more ideas.You need the right ones.

💡 Episode Summary:Tired of slashing your prices every time a holiday rolls around? This Marketing Monday is your permission slip to STOP the discount spiral.In this quick, no-fluff episode, I’m breaking down exactly how to run a Valentine’s Day promo that feels elevated, profitable, and aligned — without cutting into your bottom line.We’re talking real examples you can steal today, like:💘 What You’ll Learn:✅ Why most holiday promos flop (and what to do instead)✅ 3 no-discount Valentine’s Day promos you can run this week✅ How to create urgency without draining your energy✅ A simple referral script that brings in new clients✅ How to market the promo without feeling like you're screaming into the void💌 Steal These Promo Ideas:Love Your Skin Week – Add a bonus (like a lip treatment or jelly mask) instead of a discountTreat You & a Friend – Easy referral promo with a small gift that builds your clienteleSelf-Love Ritual – A limited-edition service using seasonal touches like rose or champagneThese work for facials, waxing, lashes, brows, even body services — and they work every February.📲 Ready to stop discounting and start converting?This episode will help you create an experience that sells itself.👯‍♀️ Share with an esthy friend who needs a confidence boost this Valentine’s season!💬 Want help planning your promo strategy? DM me @estheticiansinbusiness🔗 Linked Resources:→ Promo Playbook Freebie→ Booked Solid Bundle→ Instagram: @estheticiansinbusiness

Mentioned Resources: • Free Promo Checklist – A step-by-step guide to planning promotions with clarity• Booked Solid Framework – Learn dozens of ways to get clients without ads or panic promosPromotions don’t fail because you’re bad at business.They fail because most estheticians are taught to run them from panic instead of planning.In this episode, Allyson kicks off a 4-part February series all about promotions and breaks down why most promos flop, what clients actually respond to, and how to stop using discounts as a last-ditch rescue plan. If you’ve ever launched a promo, refreshed your booking app, and… nothing happened, this episode will change how you think about promotions forever.Most estheticians only run promotions when they’re stressed, behind, or panicking about money. That energy carries into the promo and clients can feel it. Promotions created from urgency instead of intention rarely convert.Posting a promotion once and expecting immediate bookings isn’t realistic. Clients need time to see it, process it, and decide. Promotions need warm-up, repetition, and clarity to work.Over-explaining pricesApologizing for your offerDiscounting out of fearAdding bonuses you didn’t plan forAll of this signals uncertainty and clients don’t buy confidently from uncertainty.You don’t see someone else’s audience size, pricing strategy, consistency, systems, or reputation. What worked for them may not fit your business, your life, or your clients. Alignment matters more than trends.Discounts don’t create desire.They only speed up decisions for people who already wanted the service.When discounts become your default, clients learn to wait instead of commit.Promotions are not emergency money plans.They are decision shortcuts.They help:• Interested clients decide now• Clients feel aligned and ready• Reduce decision fatigueA good promotion meets clients where they already are instead of forcing urgency.Clients aren’t buying facials, waxes, or packages.They’re buying:• Confidence• Relief• Consistency• Feeling prepared• Feeling taken care ofIf your promotion doesn’t speak to how someone wants to feel, it misses the mark.Do not create a promo out of panicDo not discount just because bookings feel slowDo not rush to “fix” your business overnightClarity always comes before creation.Instead of judging past promos, ask:• Why did I create it?• What problem was I trying to solve?• Did it actually solve that problem?• What did it teach me?Promotions are data, not a verdict on your business.• ⁠Free Promo Checklist⁠ – A step-by-step guide to planning promotions with clarity⁠• Booked Solid Framework ⁠– Learn dozens of ways to get clients without ads or panic promosNext week in this series, we’ll cover how to choose the right promotions for your business, not just what sounds good or looks trendy.If this episode helped you rethink promotions, share it with another esthetician who’s tired of throwing discounts at slow weeks. And don’t forget to subscribe so you don’t miss the rest of the February promo series 💗