Email Marketing Isn't Dead
from Marketers In Motion Hosted by AMA West Michigan
EP 06 How do we create emails that people love? We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post-conversion metrics, as well as a love/hate relationship with all emails. To solve this problem, we need to rethink how we connect with people via their inboxes, radically reduce the propensity of sending campaigns simply because our organizations have something to announce, and expand the KPIs that dictate success. Key Topics Design Best Practices Creating An Experience on Mobile Platforms Creating Relative & Personalized Content Building Trust with Subscibers Metrics That Matter SPF, Authentication & Demark Policies Michael Barber of Godfrey Michael Barber SVP, Chief Creative Officer Godfrey @michaeljbarber anywhere online Recently named one of Marketo’s 50 Fearless Marketers Detailed show notes, links and resources can be found at: http://www.amawestmichigan.org/EP6
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