Email Marketing That Drives 40%+ Revenue: List Growth, Offers & Retention with Max Sturtevant

Email is still the highest-ROI growth channel in ecommerce. But most brands overcomplicate it and leave serious money on the table.In this episode of Ecom Growth Insider, I sit down with Max Sturtevant, founder of Wellcopy, one of the biggest email & SMS agencies in the DTC space. Max’s team supports around 130 brands with a team of roughly 80 people, and he shares the exact retention levers that consistently move revenue.We break down:Why list growth is the #1 lever in email (and what to track)Pop-up strategy: what conversion rates to aim for and how to improve themOffer testing that actually works, including the “mystery discount” approachThe biggest trap in retention: over-segmentation and overcomplicationHow to “send to engaged” without wrecking deliverabilityFlows vs campaigns: what to prioritize as you scaleWhat 7–9 figure brands do differently with emailIf you run a Shopify store and want higher LTV, more repeat purchases, and more profit without increasing ad spend, this episode is a must-listen.More episodes: https://ecomgrowthinsider.com/