Email Optimization: How to improve ROI from capture to conversion

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Despite all the buzz about social media, email is still the top channel for most marketers. The challenge? Growing your lists and conversions year after year. Since email is such a low-cost yet powerful way to drive response, now is an ideal time to grow your list and strengthen your brand. Our next clinic will show how you can maximize the impact of your email capture pages and messaging. Our team will: - Review tests that yielded conversion gains of 49% or more - Discuss ideas that did and didn't work, and - Optimize a participant's email sign-up path live. Join us for this interactive clinic and you'll come away with tactics and strategies that can dramatically improve your ROI from email.