Email Over Everything: Why Your Inbox Matters More Than Your Feed

In this episode I discuss the critical importance of prioritising email communication over social media for business owners. It addresses common reasons why business owners neglect emailing their lists and provides actionable strategies to overcome these barriers. I also outline the benefits of a consistent email strategy and offer tips on how to create engaging content for emails. The episode also includes steps to get started with regular emailing and emphasizes the long-term value of maintaining an email list for business success.   KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming excuses: Addressing common reasons for not emailing (fear of bothering people, lack of content ideas, time constraints, small list size) Creating an effective email strategy: Deciding on email frequency, format (love letter or newsletter), and content type Consistency is key: The importance of regular email communication and building a relationship with your audience   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcription One of the biggest mistakes that I see business owners make is choosing to do social media over sending emails. As a business owner, there's a big focus on posting and being consistent on social media. And I get it. I'm not saying you shouldn't. However, the business owners that I work with that are hugely successful are the business owners who are prioritizing their email list. Yes, they are posting on social media, but that is never at the detriment of then not sending an email to their list. In today's podcast, I'm addressing some of the reasons you might not be consistent in sending emails, or you might not be sending emails at all and how we can overcome them. And then the three things that you need to make sure that you are consistently sending emails. Hello and welcome back to another episode of the Your Business Podcast. I'm your host, Teresa Heath-Wareing. How are you doing this week? Okay. This week I want to give you a little bit of tough love, but bear with me. It's going to be fine. It will be said with love, but I just want to spend some time this week talking about [00:02:00] sending emails and I can hear the collective groan. I'm sure. And some people are probably like, yes, I send emails. I'm fine. And other people are like, yeah, that's on my list. I keep meaning to do it. But the reason I wanted to talk about it is it's been coming up in my world where I've been having conversations with people. About their marketing and about getting visible and letting them be seen and how they are marketing themselves and their business. And I've had a number of people say to me that they are not consistent on email. They have not been emailing their list and yet they are working really hard to be consistent on social media. And it only occurred to me just the other day that. That is crazy. The fact of why would we be consistent on social media, a platform that we don't control, a platform that does not allow everyone to see our content and is based on an algorithm, and [00:03:00] yet when people have signed up to an email list to say to us, we want to hear more from you, that we don't email them. It just seems absolute madness to me. So that's why I wanted to do today's podcast about emails and why we should be putting as much time into sending emails as we do into posting on social media. And it's funny, I keep saying recently that I feel very anti social media and that is not the case at all. I am going through some stuff myself in terms of social media and what I'm going to do because my team changed and, and now I've been doing my own, which if you have been to my Instagram, you will see there is a lack of social media. And weirdly, it hasn't had any massively effective, massive effect to me. In fact, weirdly, I'm getting more followers, which is very odd because I am not posting anywhere near as much as we used to. However, I am consistent on email and always have been. Every Monday and Thursday now, [00:04:00] you get an email if you're on my list. Monday, I tell you what's coming up on the podcast and Thursday, I give you some value in some other way. So like I said, it really blew my mind that people, you know, and you might be sat there thinking, yeah, I have been posting on social media, but I have not emailed my list. So what I want to look at first is why maybe you're not sending emails. What is stopping you from sending those emails? Because I do think there is a definite brain block when it comes to sending emails more so than posting on social media. I wrote down some reasons why I think you maybe are not sending emails. And I'm going to address each one. So if any of these resonate for you, then brilliant. Hopefully listen to what I have to say, and hopefully this will convince you otherwise. So the first thing is people will say to me, they feel uncomfortable sending emails because they don't want to bother them. Okay, so this is not you force feeding someone something. This is something that someone [00:05:00] has opted into and at any point you welcome them to unsubscribe if it's not for them anymore. So this isn't something that you are like forcing ads at them or your, and this often can come down to, okay, well, what do you think is going to bother them and the content? And we're going to get to that bit. But if you think this is going to bother them, I want to remind you that they opted in for this. You should not have, and I'm sure you didn't just add people to your email list. People have actually opted in. So you're not bothering them. You are doing the thing that they've asked you to do. The other thing that's really important when you think, Oh, I don't want to bother them. I don't want to irritate them. It's as long as you tell them what they can expect and manage their expectations, then don't worry about it. Like. If it's too much, if two emails a week is too much for some people, they will unsubscribe. And I used to send three emails a week and I know, you know, some people send more than that. But if [00:06:00] it's too much, then they will unsubscribe and therefore they're not right for your email list and not right for you. However, as long as you're saying to them, this is what I'm going to do and you hold that commitment, then that's up to them to decide. So you're not going to bother them they have opted in for your email. It's even kind of more. Like you're potentially bothering someone more on social media. Now I know they followed you, but they could be scrolling through looking at dog reels, which is what my husband sends me all the time. And then suddenly they get a reel about something business. And then they might think, oh no, I don't want that. When they're opening your email, they are choosing to open and read your email. They are probably in a position where they open and read emails. So I tend to do mine sat at my desk, or obviously if I look at my phone, I know I'm opting in to do that. So This is not bothering them. This is actually giving them the thing that they've asked for, the first point. The second point, you've no idea what to send in an email, which again, like when I talk about this, if you go blows my mind, [00:07:00] because if you are doing social media content or if you are having conversations with customers, then you will know what to send in an email. All it is, is content in a different format. So if you have done a social media post where you have discussed something in your business or a problem that your customers have, then. Just do that same, but a bit slightly longer version in an email. It doesn't even have to be in a longer version. You could literally just put the same amount of text in an email and have it be a super short email if you want to. So in terms of what do you send them, you're not rewriting the rule book here. You are with however you are creating content. And if you're creating long form content like I am, and in fact, the next solo episode I'm...