Embedding Artificial Intelligence in the World’s Largest Companies

from Decoding AI for Marketing · host Ashok Kalidas, Greg Stuart, Rex Briggs

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. For Further Reading: Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=inAI at Kantar: AI at KantarKantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summitA webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors Listen on your favorite podcast app: https://pod.link/1715735755

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This episode is 38 minutes long.

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This episode was published on December 3, 2024.

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