Embrace the No: How Seeking Rejection Can Amplify Your Brand

Today’s episode of the podcast is an interview with Liz Mosley, where we are talking all about the challenge she set herself to receive 100 rejections in her business, what she learned and why embracing rejection is important for your brand! Liz Mosley is a graphic designer with over 15 years experience and now specialises in creating creative branding and animated GIFS for small business owners. She also hosts a podcast called Building Your Brand and teaches courses showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.   KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming embarrassment and shame in personal and professional growth The concept of "failing forward" and how it can help you learn from your mistakes and move forward quickly Practical tips on how to pitch to be a guest on a podcast and what you need to consider   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Liz on Instagram Download Liz's Rejection Challenge Trello Template Listen to Liz's podcast 'Building Your Brand' Check out Liz's website Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So we are back with another interview. I don't know if I'm going to like bring back some solo ones. I will at some point. I just go with the flow and see how I feel. But at the moment, I'm really enjoying the interviews and I'm loving having some of these people on, which is awesome. So today I have the very lovely Liz Mosley, who is a graphic designer with 15 years experience, and she now specializes in creating creative brands and animated GIFs for small business owners. She's also the host of a podcast called Building Your Brand and teaches courses, showing people how to create their own branding and GIFs. It's a, there's an interesting story cause I was on her podcast, but we'll get to that later. Liz, welcome to the podcast. Liz: Thanks for having me. It's nice to be here. Teresa: My pleasure. So let's just start with the, I was on your podcast and you asked me to do something very unique on your podcast. Didn't you? Liz: I know I really loved it and it was such a popular, popular episode, but yeah, I asked you to basically come on my podcast and coach me, which I think we were both a bit scared about cause you were scared that you would. You would coach me and everyone would be like, what's she even doing? And then I was scared that I, I have like a tendency to overshare. So I was scared that I treated like a therapy session and go a bit too far with what I was sharing. Teresa: Never want to put the episode out. Liz: I never want to put it out, but it, I, you know, it worked really well. And I think I had so many messages from people saying that they like really resonated with it because it was a more like personal, vulnerable, this is what I worry about. And, you know, as usual, it was the sort of thing that everybody else worries about as well. Teresa: Yeah. There's, you know, and the truth is, I don't think no matter what stage you're at in business or where you are, and even the people you look up to or the people that you aspire to be like, they're still dealing with the same sorts of things, maybe on a different scale, maybe with a different topic, but it all kind of boils down to something similar. But it was, it was such a good episode, but it was a very nerve wracking one to go into because to just jump straight into a coaching call and like, coach someone. Like, yeah, because some, I guess some coaches or sometimes that I coach, I feel like I get to the end and I'm like, I'm not entirely sure what I've done here, if I've done anything, but you just don't know. Liz: Well, and that's the thing is because you didn't know what I was, I mean, you had an idea of the sort of thing I was going to talk to, but you didn't know what I was going to bring to the table. And I think for coaching to work really well, that there is that dynamic where. The person receiving the coaching has to be open to being coached. So it could have, it could definitely have gone horribly wrong. Yeah. But thankfully I did feel fairly confident because we have spoken before and I feel like we have the sort of rapport where actually like. we speak to each other really easily. You know, it's not like it was ever going to be a stunted or awkward conversation. So I think it, yeah, it worked well. Teresa: It was, it was really, really good. But, and, and you're so right with the, I think the emphasis is often put on the coach, which is rightly so because obviously you're paying them and, and, you know, if you're working with a coach, your expectation of them is high or should be high. However, you're entirely right. If the person coming to be coached isn't willing to be coached, then it's a dead end. Like there's nothing the coach can do. I had to remind myself of this recently when I started working with someone new and I actually got a new know Biz Paul. I actually got on a call with Biz Paul and I was moaning about something to do with work and saying something was difficult. And he's like, have you spoken to your coach about this? I was like, no. And he was like, isn't that their job? I realized that I wasn't being very vulnerable. And that is one of my problems is that I have this, you know, This show, not show that I put on, it's me, but there's this element of, I can't let my guard down because I'm the one who leads the conversations. I'm the one. And interestingly enough, even as I was interviewing other coaches, because I have one coach that I've worked with for years and I love and she's amazing, but I needed something slightly different. From what she did and I was interviewing other coaches and I realized that they were getting on a call and I was taking the whole call. Like I was leading it. I was driving it. I was the one filling the gaps. I was the one asking the questions. And I was like, this isn't what it should be. Like, you know, I've got to, but that was partly my fault. Partly their fault. Cause it was like, I've got to step back and go, okay, am I willing to be coached? And am I willing to get vulnerable? And I have done now, I've got more vulnerable now, which is good, but it is very much a two way street. So, yeah. Liz: I think the key thing though, is that, is you, well, A, having a good friend to point it out to you, but also having, like, you need to have the self awareness, don't you, that that is something that you're doing. Cause you could have easily gone into that situation thinking, Oh no, I'm doing, I'm doing what I'm supposed to do. But actually like you need to like be able to recognize it so that then you can actually make a change so that it'll work for you. Teresa: Yeah, absolutely. But no, it was really, really good fun. And your podcast, how many episodes have you done now? Liz: I'm coming up to my 100th, which I'm really excited about. Teresa: That's amazing. Have you got something exciting planned for your 100th? Liz: Well, so I have a podcast editor and basically we've recorded an episode where she interviews me. So kind of what we did with yours, where she interviews me, kind of about like what my experience of the podcast, what I've learned, you know, kind of the lessons, the impact it's had on my business. So yeah, hopefully that should be nice. And I think I'm going to do a gift, like a fun giveaway with like, like loads of the guests have like amazing physical products. And so I'm going to put together like a goodie box of things all from previous guests. Teresa: That's so, so good. We had, I had Biz Paul interview me and my husband, Paul, because at the point he worked a lot in the business and also he came with me when I spoke and so episode 200, episode 100 and episode 200 are both me and Paul. And then when it came to episode 300, he was like, you don't work in a business anymore, Paul. So you're not coming on. You've been on twice. That is enough. And people like him more than me. So I get jealous. But. Episode 300, I didn't actually do anything because I'd planned to do something, but the timing wasn't right. And as it is, I still haven't done it. It will be coming. But yeah, so 300 is just a normal episode....