Embracing a Profitable Pricing Mindset – with guest Jen Gutfriend

Send us a textThere is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset.Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard from me and many of my guests on this show starting your own business is a personal development journey. One that constantly takes you outside your comfort zone.As we all know when you're outside your comfort zone is when your mind does things to "help" you not feel pain, get hurt or be "unsafe". But the way it goes about it doesn't always help in the end. In fact it can hold you back. We've all experienced it. And that's why I'm so excited to have had this chat with Jen.She encourages you to recognize and challenge your limiting beliefs in order to achieve your goals and build a sustainably profitable business. Many of us are taught to play small and not value ourselves, which can make it difficult to charge what we are worth. But, setting prices that are too low can actually lead customers to perceive us as having low value. Therefore, it's important to set prices that reflect the value of our work.In This Episode:Jen Gutfriend, a mindset and business coach/strategist and owner of The 6 Figure Female Entrepreneur, shares her journey of overcoming limiting beliefs around money and success and how she helps other women achieve financial freedom while working less. The key takeaway? Mindset is crucial for pricing success.Discover how Jen navigated the challenges of setting her initial prices and how she gradually increased them based on her expertise, results, and client satisfaction.Get ready to transform your mindset and embrace a profitable pricing mindset that propels your business to new heights.Enjoy the episode!Podcast Highlights0:00 Intro2:17 Getting to Know Jen3:16 The Value of Working with Jen9:39 What Led Jen to Start Her Business12:33 Pricing at the Beginning16:48 Navigating the Challenges of Providing Affordable Services19:42 Pricing Tips and Strategies26:09 Wrapping It UpHow to reach Jen:LinkedIn: https://www.linkedin.com/in/jen-gutfriend-024224197/Instagram: Instagram.com/the6figurefemaleentrepreneurFacebook: Facebook.com/the6figurefemaleentrepreneurWhat’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network