Embracing an evolving business plan.

What this episode covers

In this episode, Shannon sits down with Indigenous entrepreneur, Moirae Choquette, founder of Tomato Wheels to talk about how she’s creating a lifestyle brand, rethinking the wine space, and introducing Tomato Wheels Lambrusco.  Moirae Choquette is an Indigenous Entrepreneur, on a mission to use business as a force for good.  Three areas of strength drive her work as a leader in the marketing and communications space: relationship building, negotiation, and experiential marketing. Whether she's working in the tech SaaS space, a DTC e-commerce company, or launching her own company, Moirae is always looking to influence attitudes, change behaviours and ignite engagement. Building things in real time and learning as she goes, Moirae believes that to be successful in today’s marketing world it comes down to three things: test and learn, take risks, and learn the sh*t out of your space. Follow her on Twitter @Moiraesofsun or on Instagram @TomatoWheels Thank you to our podcast sponsor the Women Entrepreneurship Knowledge Hub for supporting us. We'd love to connect with you, reach out to us at The Finance Cafe here: www.thefinancecafe.ca @thefinancecafeofficial Linkedin Episode resources Moirae mentions https://classrebel.com/ - https://classrebel.com/fundraising-101/ National Aboriginal Capital Corporation Association: microloans for Indigenous women entrepreneurs  https://nacca.ca/nacca-and-afis-celebrate-international-womens-day-with-the-launch-of-the-indigenous-women-entrepreneurship-iwe-program/ Remember use the code PODCAST10 to save 10% off our signature Financial Literacy Program for Women Entrepreneurs.

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