The Finance Cafe

In this episode of The Finance Cafe Podcast, host Shauna Frederick is joined by Shanakay Hall to explore what it really looks like to build consistent financial habits as a busy entrepreneur. The conversation focuses on what it means to stay connected to your finances in a way that is realistic, sustainable, and supportive of everyday business life, especially when capacity is limited and demands are high.Shanakay Hall is a web developer, business owner, and founder of Kaylo Digital, a web design and development studio that works with mission-driven organizations, brands, and businesses. With a background in marketing and communications, she brings a thoughtful and practical approach to building digital experiences, with a strong focus on accessibility and impact-driven design. Through her experience as an entrepreneur, she has also developed a grounded and evolving approach to managing business finances in a way that supports clarity and long-term growth.In this episode, Shanakay shares how consistency with money does not have to be complicated or time-consuming. One of the key habits she has built is setting aside 10 to 15 minute financial check-ins, which allow her to regularly review her numbers, stay aware of cash flow, and make more informed decisions without feeling overwhelmed. These small, consistent practices have helped her build confidence in her business finances and feel more secure as she grows. The conversation ultimately highlights that financial stability is not about perfection, but about creating simple, repeatable habits that make it easier to stay engaged with your business and support sustainable growth over time.Connect with ShanakeyWebsite:www.kaylodigital.comInstagram:@kaylodigital

In this episode of The Finance Cafe Podcast, co-founders Shauna Frederick and Shannon Pestun shift the conversation to focus on something just as important as business performance: your personal income. At The Finance Cafe, the work has never been just about the numbers themselves, but about the connection between those numbers and the way we experience them in our everyday lives. This conversation builds on that foundation by exploring how personal and business finances intersect, and how your business is ultimately meant to support your life.They walk through the concept of a personal income statement in a clear and practical way, starting with the numbers themselves. There is real value in removing emotion at the outset and simply looking at what is coming in, what is going out, and what is actually available. From there, the conversation naturally expands to acknowledge the emotional side of money, recognizing that clarity is not just about knowing your numbers, but understanding how they impact your sense of stability, stress, and choice.By grounding the discussion in both the practical and the personal, Shauna and Shannon introduce three simple questions to help bring focus and direction: what do I have, what is flowing in, and what options do I have. These questions are designed to cut through overwhelm and create a clearer picture of where you stand, while also opening the door to more intentional decision-making.This conversation is about creating space to understand your numbers, your reactions to them, and how the two work together. When you have that clarity, your business becomes a stronger, more supportive foundation for the life you are building.If you have not yet taken a clear look at your personal finances, this is your starting point. Join our newsletter this month to access our Personal Income Statement tool, designed to help you organize your numbers, understand your cash flow, and make decisions with greater clarity and confidence. https://mailchi.mp/4d3896909da6/l02md0jdpdAnd check out the courses we offer here: https://thefinancecafe.ca/women-entrepreneurs/

On this episode of The Finance Cafe Podcast, we are digging further into our theme of the month, Money Mindset, and the ways women entrepreneurs can start to shift their relationship with their numbers. Host Shauna Frederick is joined by Stefanie Beharry for a conversation about how getting more connected to your finances can change the way you feel about running your business. Together, they explore how understanding your numbers can help move entrepreneurs from feeling uncertain or overwhelmed to feeling more confident and in control of their decisions.Stefanie Beharry is the Owner, Founder, and Fractional CFO of REI Finance. After spending more than a decade working in corporate finance, Stefanie decided to take a leap into entrepreneurship in search of greater flexibility, purpose, and the freedom to build a life she did not feel the need to retire from. Inspired by her two young children, she set out to create a business centered around what matters most to her: family, freedom, and meaningful impact.During her corporate career, Stefanie held progressively senior roles in Financial Planning and Analysis. She supported C-suite executives with investor relations insights, led cross-functional forecasting initiatives, and managed multi-million-dollar divisional budgets. She also helped streamline reporting and planning processes across multiple departments. Today, she brings that experience to the entrepreneurs she works with, helping real estate investors and service-based business owners turn financial overwhelm into clarity, strategy, and opportunity.In this conversation, Stefanie shares how building a stronger connection with your numbers can create a real sense of confidence and stability in your business. When the financial side of things is organized and understood, entrepreneurs can spend less time worrying and more time thinking about where they want their business to go. Shauna and Stefanie also talk about the reality that many entrepreneurs try to do everything themselves. Stefanie explains why building the right support team, especially when it comes to finances, can make a huge difference. With the right help in place, entrepreneurs can focus more on the bigger picture and step fully into their role as the visionary behind their business.Connect with Stefanie:Website: https://reifinance.ca/LinkedinLooking to change your mindset around money - join the newsletter to gain access to our free March tool - The Financial Wellness Loop Worksheet!Join Now

In this episode, co-hosts Shauna Frederick and Shannon Pestun explore what is really happening when a woman entrepreneur says, “I’m just bad with money.”Is it truly about discipline? Or is there something deeper underneath the surface?This conversation dives into the concept of financial safety and how our earliest experiences with money shape the beliefs we carry into adulthood. From what was modeled in our homes, to what was never talked about, to the cultural and systemic messages we absorbed, our money story begins long before we open our first business bank account.For women entrepreneurs especially, financial stress is often framed as a need to be more disciplined, more organized, or more careful. But Shauna and Shannon unpack how financial stress is often less about willpower and more about safety. They explore how unpredictable income, carrying too much alone, and navigating entrepreneurship without adequate support can reinforce patterns of avoidance and scarcity.When we believe money is unstable, or that we are not good with numbers, those beliefs quietly shape our decisions. They can lead to underpricing, overworking, holding tightly to cash in the name of being responsible, or avoiding the numbers altogether. Over time, those patterns become habits that impact cash flow, profitability, and burnout.The episode also introduces the Financial Wellness Loop: how thoughts influence feelings, feelings drive behaviours, behaviours create patterns, and patterns solidify into habits. Every decision in your business carries a financial outcome. The way you perceive those outcomes can either reinforce old beliefs or help you build new ones.If you are a woman entrepreneur who has ever felt behind, anxious about cash flow, or stuck in financial patterns that do not serve you, this conversation is for you.Ready to get started? Join the newsletter to get the free Financial Wellness Loop Worksheet!Join the Newsletter

In this episode of The Finance Cafe Podcast, host Shannon Pestun is joined by Dr. Wendy Cukier, one of Canada’s leading voices in entrepreneurship, innovation, and inclusion, for a timely conversation about what women entrepreneurs need to know as they head into a new year. Together, they unpack the data, research, and real world insights shaping the future of women owned businesses across the country.Dr. Wendy Cukier is a Professor of Entrepreneurship and Innovation at the Ted Rogers School of Management, the Founder and Academic Director of the Diversity Institute and the Women Entrepreneurship Knowledge Hub, and the Academic Research Director of the Future Skills Centre. She has spent decades working at the intersection of research, policy, and practice, leading national initiatives that influence how entrepreneurship is supported in Canada. Wendy is the co author of the bestselling book Innovation Nation: Canadian Leadership from Java to Jurassic Park and has published more than 200 works focused on innovation, disruptive technologies, and inclusive growth.The conversation centres on Canada’s Women Entrepreneurship Strategy, launched in 2018, and the role of the Women Entrepreneurship Knowledge Hub in collecting and analyzing data on the acceleration, opportunities, and barriers facing women entrepreneurs. Wendy shares key findings from the 2025 State of Women’s Entrepreneurship report and offers insight into what women across Canada should be aware of as they start and grow their businesses.Shannon and Wendy also explore how women can become more involved in shaping the entrepreneurial ecosystem and highlight projects currently moving forward to support women entrepreneurs and strengthen access to resources. While acknowledging that women continue to face fundamental barriers, this episode reflects the progress that is being made and the momentum building across the country. With continued advocacy, collaboration, and confidence in their business acumen, women are driving meaningful change.WebsitesWomen Entrepreneurship Knowledge HubDiversity InstituteFuture Skills CentreReportsThe State of Women’s Entrepreneurship in Canada: 2025Barriers and Enablers of Northern Businesses and EntrepreneurshipMindFrame ConnectGreenification of SMEs: Green Skills Competency FrameworkBridging the AI Gap in SMEs in CanadaArticleWho will build it? WEKH founder Dr. Wendy Cukier makes the case for a gender lens on Canada’s to-do listAI Skills Development OpportunitiesAI Competency Framework: DI has developed a competency framework for AI skills across disciplines and levels and sectors with a focus on small and medium organizations.DI delivers AI training through its work-integrated learning programs including: ADaPT for Black Youth: supports Black youth aged 15 to 29 across Ontario to develop skills for success, including those to build digital and professional competencies and help secure work. Program training includes a strong focus on AI. Newcomer Employment and Entrepreneurship Skills Hub (NEESH): NEESH is a skills development and work placement program for newcomers in the Greater Toronto Area that provides training in critical in-demand job skills, including AI, and wraparound supports to help newcomers build their essential skills, improve their employment readiness and connect them to employers with opportunities to access paid work placement. Women’s Entrepreneurship Hub (WE-Hub) is a skills-based training program designed to support women entrepreneurs in the Greater Toronto Area. WE-Hub provides participants with over 40 hours of entrepreneurship training led by industry professionals, business mentorship, access to networking opportunities, low-risk market testing and information and referrals as needed.Useful AI ToolsChatGPT: Microsoft CoPilot: Google NotebookLM: Grammarly: Notion AI: Otter.ai: Jasper  Rippling: Storydoc: Runway:

Money can feel heavy, stressful, and deeply personal, especially when you’re building a business and carrying more than just the numbers. This episode of The Finance Cafe Podcast with Shauna Frederick and Shannon Pestun talk about our connections with money, and why it sometimes feels so hard or overwhelming to be better with money. This conversation invites you to step away from discipline-based money advice and instead look at financial management through the lens of financial wellness. You’ll explore how your relationship with money is shaped by safety, security, and freedom of choice, and how those feelings are influenced by lived experience, systemic barriers, and the stories you’ve carried with you long before you became an entrepreneur.If you’ve ever found yourself overworking, underpricing, avoiding your numbers, or constantly feeling behind even when revenue looks “fine,” this episode helps you understand why. These patterns aren’t failures, they’re survival responses. And until safety is present, making clear, confident financial decisions can feel impossible.We encourage you to reflect on your own money story: where it came from, how it shows up in your business, and how it may be quietly influencing decisions around pricing, debt, growth, and planning. Financial management is reframed not as pressure or another to-do, but as a supportive tool that can create clarity, reduce panic, and help you trust yourself with money.This episode is for you if you want to stop trying harder, start feeling safer engaging with your finances, and build a business that truly supports your life, not just your revenue.

In this episode of The Finance Cafe Podcast, host Shannon Pestun welcomes Laura McDonough, Associate Director of Insights & Knowledge Mobilization at the Future Skills Centre. Laura leads national research and knowledge-sharing efforts that help shape evidence-informed policy and practice across Canada’s skills ecosystem. With a background in research and evaluation at United Way Greater Toronto and a deep commitment to making data accessible and actionable, Laura brings a unique lens that bridges research, lived experience, and real-world workforce development.The conversation focuses on why skills development has become a critical growth lever for small and medium-sized businesses. Laura unpacks what it means to be future-skills ready, emphasizing both in-demand technical skills and the often-overlooked soft skills that are essential for effective leadership, strong management, and high-performing teams. She challenges traditional SME mindsets around productivity, encouraging business owners to invest in their people, develop managers’ capabilities, and move away from burnout-driven approaches or over reliance on technology alone.Shannon and Laura also explore how skills development intersects with equity, highlighting programs that support women and diverse communities in building transferable, high-value skills. The episode closes with a look at the growing role of AI, and why building skills and confidence around AI now can help businesses stay agile and resilient as the workforce continues to evolve.This episode is a must-listen for SME leaders and women entrepreneurs who want to grow their businesses by investing smarter in skills, people, and the future of work.FSC Bluseky: https://bsky.app/profile/fsc-ccf.bsky.socialFSC LinkedIn:https://www.linkedin.com/company/fsc-ccf/FSC Instagram:https://www.instagram.com/fsc_ccf/Future Skills Website: https://fsc-ccf.ca/Finance Cafe Courses https://thefinancecafe.ca/women-entrepreneurs/

Starting a new year as a woman entrepreneur is not about hustle or vague intentions. It is about making clear, intentional financial decisions that support both your business growth and your long-term wealth.In this episode of The Finance Cafe Podcast, co-hosts Shauna Frederick and Shannon Pestun kick off 2026 with a practical conversation about financial goal setting for women who are running revenue-generating businesses and are ready to scale with confidence. This episode focuses on building clarity, consistency, and momentum without financial jargon or intimidation.Shauna and Shannon walk through five foundational goals to start the year strong: creating a simple 90-day cash flow plan, scheduling a monthly money date and actually putting it in your calendar, building a lending readiness folder so you are prepared before you need it, reviewing pricing and margins for 2026 to ensure you are not leaving money on the table, and paying yourself something consistent, even if it is small.Beyond the tactics, this episode gives permission to build wealth intentionally and to develop personal and business strategies that support both financial security and a life you want to live. It is a reminder that scaling is complex, learning is ongoing, and women belong in every financial conversation.This episode is for women entrepreneurs who want to start 2026 with clarity, confidence, and a financial foundation that supports sustainable growth.The Finance Cafe Courses: https://thefinancecafe.ca/WEOC: https://weoc.ca/

Welcome to our final episode of The Finance Cafe for 2025! In this special year-end wrap-up, co-founders Shauna Frederick and Shannon Pestun reflect on the lessons of the past year and share practical habits to bring into the year ahead.In this episode, Shauna and Shannon dive into a topic every entrepreneur can relate to: you don’t have to go it alone. Entrepreneurship is often celebrated as independence, being your own boss, doing it all, but that can make it feel heavy when it comes to managing your finances. As they discuss, it’s completely normal to feel confused or overwhelmed, especially when many of us were never taught how to navigate business finances in the first place.They also explore the importance of building a strong inner circle to support your business, including relationships with bankers, bookkeepers, accountants, and lawyers. Using the FLOW framework, they break down how to evaluate these relationships to ensure they are:F – Relationship FriendlyL – Learning CenteredO – OngoingW – Without JudgmentThrough relatable stories and real-life examples from their work with entrepreneurs, Shauna and Shannon encourage listeners to lean on trusted advisors and peers, ask questions, and embrace learning as an ongoing process.Whether you’re reflecting on your 2025 wins or planning for a financially confident 2026, this episode is packed with insights to help you strengthen your support system and make your business thrive.Tune in and finish the year strong!

In this episode of The Finance Cafe, Shauna Frederick sits down with Julie Dimitri, National Manager for TD Women in Enterprise, to explore how women entrepreneurs and women-led businesses can thrive with the right banking support. Julie brings over 20 years of professional experience spanning business development, sales leadership, startup operations, and talent management. After moving from Montreal to Toronto to open the Ontario operations of a business she co-founded, Julie quickly became known for her passion for professional development and networking, founding a women’s group to connect like-minded professional women early in her career. For the past seven years at TD, she has been instrumental in empowering sales teams, coaching for performance, and now leads the Women in Enterprise segment in Business Banking.During the conversation, Julie shares how TD Women in Enterprise supports women-led businesses of all sizes, from startups to corporations, and emphasizes the importance of building strong, trusting relationships between entrepreneurs and their bankers. She discusses how women founders can feel confident approaching their banker for guidance that goes beyond financial products, including support for scaling their business, a concern many women now prioritize even more than funding. Julie also highlights how TD takes a holistic approach to empowering women, providing opportunities outside of finance that contribute to professional growth and long-term success.Tune in to learn how women entrepreneurs can leverage strong banking partnerships to elevate their business, and why cultivating that relationship can be a game-changer for growth and confidence.Linkedin: https://www.linkedin.com/in/juliedimitri/Website: https://www.td.com/ca/en/business-banking/small-business/women-in-business

Thinking about incorporating your business? Before you file the paperwork, make sure you understand what’s really at stake. The decision between a sole proprietorship, partnership, or incorporation can shape everything from your taxes and liability to your long-term financial success.In this episode of The Finance Cafe Podcast, we sit down with Ronke Omorodion, principal lawyer at Lexion Legal and widely known as “the entrepreneur’s lawyer.” With more than 13 years of experience supporting founders and startups, she breaks down what every business owner should know before choosing a legal structure — and why this decision is one of the most important you’ll make as an entrepreneur.The conversation explores the pros and cons of each business type and what those choices mean for your personal protection, taxes, and growth potential. You’ll hear how the right structure can set your business up for success — and how the wrong one can create legal and financial challenges down the road. She also emphasizes the importance of getting legal advice early, reminding founders that they don’t have to figure it all out on their own. The right guidance can save time, money, and unnecessary stress while giving you confidence in the path ahead.At Lexion Legal, the team helps Alberta entrepreneurs tackle their legal needs with energy, innovation, and authenticity. They’re not just a law firm — they’re trusted partners committed to getting things done, and getting them done right.Beyond her practice, Ronke holds leadership roles with the Canadian Bar Association Alberta Branch and dedicates her time to mentoring teens and supporting not-for-profit organizations. When she’s not advocating for business owners, she’s enjoying family adventures, nature walks, or a good crime movie with her partner and sons.Whether you’re launching your first venture or thinking about restructuring your business, this episode will give you the clarity and confidence to make informed legal and financial decisions that align with your goals.Website:https://lexionlegal.com/Linkedin: https://www.linkedin.com/in/ronke-omorodion-56b68370/

Financial literacy means more than understanding spreadsheets and statements. It’s about seeing the full picture of your financial health and how it connects to the life and business you’re building.In this special Financial Literacy Month episode of The Finance Cafe Podcast, co-founders Shauna Frederick and Shannon Pestun invite you to talk money and explore why the term financial literacy sometimes misses the mark. They’re reframing the conversation toward financial wellness, because it’s not just about learning the language of finance; it’s about feeling confident using it.Financial wellness recognizes that our relationship with money is emotional, cultural, and deeply personal. It’s about aligning financial understanding with purpose, values, and well-being, not just profit. Shauna and Shannon dive into what this mindset shift means for women entrepreneurs, why it’s critical to see beyond the numbers, and how The Finance Cafe is helping women gain both the confidence and clarity to lead their businesses with intention. When we view money through the lens of wellness, we give ourselves permission to grow in knowledge, confidence, and courage.

What if the next generation of entrepreneurs didn’t have to unlearn bad money habits, but instead grew up confident in their financial choices?In this episode of The Finance Café Podcast, Shannon Pestun sits down with 12-year-old entrepreneur Abby Adams, whose curiosity, drive, and financial awareness are far beyond her years.At just twelve, Abby has built her own dog walking and care business, balancing the demands of clients, scheduling, and marketing with the same determination as a seasoned entrepreneur. What began as a way to help her community has become a lesson in responsibility, resilience, and financial knowledge—showing that age is no barrier to ambition.Guided by her mom, Tara Adams, founder of Abridge Consulting, Abby is learning what it means to run a business with purpose—from earning and saving to investing for her future. She’s even met with a financial advisor to understand how to make her money work for her, proving that financial empowerment can start early.In their conversation, Shannon and Abby explore what it means to take ownership of your finances, how confidence grows through experience, and why the fundamentals of business—relationship-building, curiosity, and hard work—are universal, no matter your age.

What if access to capital wasn’t the biggest barrier for women entrepreneurs? What if the system itself was designed to recognize your potential, your innovation, and the impact you’re already creating?In this episode of The Finance Cafe Podcast, Shannon sits down with Arielle Land, Director of Operations at Movement51, to explore how the organization is rewriting the story of venture capital—one woman founder at a time. Through initiatives like the Founders Lab, and their ongoing work in education and investment readiness, Movement51 is creating pathways for women and gender-diverse entrepreneurs to grow, scale, and lead with confidence.Arielle shares how Movement51 is tackling the equity gap in funding, helping founders understand the language of investors, and building an ecosystem that supports inclusive, sustainable entrepreneurship. She also talks about what makes a business truly investment-ready, how to align your values with your growth strategy, and why understanding venture capital doesn’t mean losing sight of your mission.Whether you’re an early-stage founder curious about funding or a seasoned entrepreneur ready to scale, this conversation reminds us that venture capital doesn’t have to be intimidating—it can be empowering. When women have access to the right knowledge, networks, and capital, the possibilities for impact are endless.Arielle Land, Director of Op @Movement51LinkedIN: https://www.linkedin.com/in/arielleland/Instagram @arielleland   Corporate socials@Movement51LinkedIN: https://www.linkedin.com/company/movement51/posts/?feedView=allWebsite: https://www.movement51.org/

What if the end of your year didn’t feel rushed or overwhelming? What if, instead of stressing about budgets, taxes, and unfinished goals, you could pause, reflect, and take intentional action to finish the year with clarity and confidence?In this episode of The Finance Cafe Podcast, co-founders Shauna Frederick and Shannon Pestun guide entrepreneurs through five powerful questions to reconnect with both their business and personal goals before year-end. Rather than hustling toward the finish line, they invite you to slow down, reflect on your progress, and align your numbers with your values in a way that feels empowering.Through honest reflections and practical insights, they explore what success looks like right now, which numbers truly matter, what tasks or ideas need attention before year-end, and how to celebrate your wins while also asking for the support you need to move forward. Think of this conversation as a money date with yourself—a chance to pause, check in, and create the clarity you need for the season ahead.This episode is a reminder that financial wellness isn’t just about the numbers—it’s about the confidence and peace of mind that comes when your goals, values, and actions align.Explore online programs at The Finance Cafe to learn how to read financial statements, understand cash flow, and connect your numbers to your values. Use code PODCAST10 for an exclusive listener discount.

What if your business finances didn’t feel overwhelming? What if, instead of losing sleep over bookkeeping and cash flow, you had a trusted partner helping you make confident decisions about growth?In this episode of The Finance Cafe Podcast, Shauna sits down with Sukhanpreet Dhanotta, Partner at Grewal Guyatt LLP, to talk about why building the right financial support team is one of the smartest moves a business owner can make. Sukhanpreet shares how accountants can do so much more than balance the books—they can provide clarity, uncover opportunities, and guide you through the decisions that shape your company’s future.With more than 15 years of experience as an auditor and advisor, Sukhanpreet has worked with businesses ranging from early-stage startups to multi-million-dollar international companies. At Grewal Guyatt LLP, one of the fastest-growing mid-sized CPA firms in the GTA, she leads the assurance division and brings deep expertise in accounting, tax, and strategy. Outside of her career, she’s a proud mom of two young kids and embraces the everyday adventure of balancing family and work.Shauna and Sukhanpreet dive into the signs that it’s time to bring on financial support, how to find an advisor who truly understands your business, and why investing in the right partner allows you to step into your role as CEO with confidence. This conversation is a reminder that financial management isn’t just about keeping the numbers straight—it’s about giving you the clarity and freedom to focus on growth, strategy, and building the business you envision.Linkedin: Sukhanpreet Dhanotta, CPA, CAWebsite: https://www.grewalguyatt.ca/

What if running your business didn’t feel like a constant juggling act? What if, instead of being tied to the day-to-day, you could focus on growth, strategy, and thriving as a CEO?In this episode of The Finance Cafe Podcast, Shauna sits down with Melanie Seneviratne, founder of Your Fractional COO Inc., to talk about how small business owners can implement systems and processes that actually work—for their business and for their sanity. Melanie shares how thoughtful operations, smart delegation, and repeatable systems can free business owners from overwhelm, giving them clarity, control, and the ability to focus on what truly matters: growing their company.Melanie knows what it takes to build businesses that run efficiently. With over 25 years of experience in legal, corporate, and nonprofit sectors, she has quadrupled revenue in a law firm and now helps entrepreneurs scale sustainably while reclaiming their time. Through her hands-on approach, she works directly with business owners and teams to put processes into place that simplify operations, strengthen decision-making, and reduce stress.Shauna and Melanie dive into practical strategies for business owners ready to take control of their operations—from cleaning up cash flow and automating repetitive tasks, to building repeatable systems, simplifying sales and client onboarding, and prioritizing CEO time. This conversation is a reminder that operational systems are not just behind-the-scenes tasks—they are essential tools that allow your business to thrive while giving you the space to step back and lead with intention.LinkedIn:  https://www.linkedin.com/in/melanieseneviratne/Instagram: @yourfcooFacebook:@yourfcooWebsite: https://yourfcoo.com Efficiency Checklist

What if your marketing wasn’t just a series of campaigns, but one of the most valuable assets your business owns? What if, instead of chasing quick wins, you focused on building something that would keep working for you years from now?In this episode of The Finance Cafe Podcast, Shannon sits down with Sarah Carmichael, Founder & CEO of Bees and Honey Creative, to talk about the long game in marketing, why consistency matters, how brand equity is built, and the small, intentional actions that can move the needle over time.Sarah knows what it takes to create strategies that work. She has led marketing from startup launch to acquisition, doubled lead generation for a technology investment firm, and now runs a fractional marketing agency helping businesses without in-house teams get results. As Calgary Co-Ambassador for the Women’s Entrepreneurship Day Organization, she is also passionate about supporting women entrepreneurs and building strong business communities.Shannon and Sarah dig into the myths that can hold entrepreneurs back, such as thinking you need to post daily on social media or that one big campaign can carry you for the year. They explore how marketing and finance intersect, why diversifying your platforms is essential, and how leaders can show up authentically in their brand.This conversation is a reminder that marketing is not a side task, it is part of your corporate strategy. When you align it with your business goals and commit to showing up consistently, you create an asset that grows with you, supports your vision, and keeps your business top of mind in any market.Website: https://www.beesandhoneycreative.com/Linkedin: https://www.linkedin.com/in/sarahcarmichaelyyc/Instagram: @beesandhoneycreative @miss.sarahcarmichael

What if the value of your business wasn’t just in the products you sell or the clients you serve, but in what you’ve built behind the scenes? What if creating a business that could run without you was the key to building lasting value?In this episode of The Finance Cafe Podcast, Shauna sits down with Candice Hartwell, Partner at VEER Business Advisors, to talk about business goodwill, sweat equity, and what it really takes to build a business that holds value beyond the founder.Candice brings deep experience in sell-side advisory and internal ownership transitions, working with small- and medium-sized business owners to help them plan for what comes next. She’s an award-winning accountant, a former commercial lender with BDC, and a passionate advocate for financial wellness, especially for entrepreneurs navigating big decisions.Shauna and Candice unpack the difference between personal goodwill and business goodwill, and why it matters more than you might think. They talk about how to start shifting value away from the founder and into the systems, people, and structures that make a business scalable, sellable, and sustainable.This is a reminder that your business is more than just your day-to-day hustle. When you start thinking long-term - about legacy, transitions, and the ability to step away (even just for a vacation!) - you begin building something that can truly last.https://www.veeradvisors.com/ Linkedin: https://www.linkedin.com/in/candicehartwell/

What if small mindset shifts could change the way you show up in your business—and unlock the clarity and confidence you’ve been craving in your financial decisions?In this empowering episode of The Finance Cafe Podcast, co-founders Shannon and Shauna explore five simple yet powerful shifts that can help women entrepreneurs feel more in control of their finances and more connected to their business. Inspired by a participant who described the experience of learning to read her financial statements as unlocking a “superpower,” this episode is a reminder that financial confidence isn’t about knowing everything, it’s about knowing what matters and taking intentional steps forward.From turning uncertainty into curiosity and replacing overwhelm with small habits, to pricing with clarity and building a support system, we walk through the real, actionable shifts that have transformed the experiences of women entrepreneurs across the country. These aren’t lofty strategies, they’re everyday mindset changes that create real impact.Along the way, they reflect on some of the most insightful moments from past episodes, including conversations with Katy Baker, Alicia Fowler, and Alla Brisky, that continue to inspire and support women on their path to financial wellness.This episode is for anyone who has ever felt like they needed to have it all figured out before starting. You don’t need perfection to lead your business with purpose. You just need the right tools, a little curiosity, and the belief that you are more capable than you think.Previous Episodes: Navigating Through Financial Uncertainty with Alicia Fowler2025: A Year of Financial WellnessPricing for Profit with Katy Baker5 Tips on Managing Your Cash FlowBehind the Vault: Business Advice from a Business Banker with Alla Brisky

What if your banker could be more than just someone you call when you need financing? What if they were a true partner—someone who understands your vision and helps you bring it to life?In this episode of The Finance Cafe Podcast, Shannon sits down with Alla Brisky, Regional Manager Prairies, Women in Enterprise at TD, for a conversation every woman entrepreneur needs to hear. Whether you're just getting started or growing a successful business, building the right relationship with your banker can be a game-changer.Alla brings over a decade of experience in personal and business banking, and as an entrepreneur herself, she gets what it’s like to be on both sides of the table. She shares why it’s so important to start building that banking relationship early, and how having someone in your corner who understands your business can help you move forward with clarity and confidence.Shannon and Alla talk about the power of understanding your numbers - especially your cash flow - before walking into a lender’s office. It’s not just about the numbers themselves, but about being able to tell a compelling story about your business. Alla shares how approaching this conversation with confidence can make all the difference when it comes to securing the support you need.This is a great reminder that your financial journey doesn’t have to be transactional. When you shift your mindset and build a relationship based on openness and trust, your bank can become a strategic ally in your growth. The more you understand your finances, the more empowered you become to make decisions that truly serve your business.TD Women in EnterpriseLinkedin:

On this episode of The Finance Cafe Podcast, Shauna is joined by Patricia Yun, Head of Digital Commerce at TD Bank, for a conversation about building stronger, safer small businesses through the power of digital commerce.With over 15 years of experience in financial services, Patricia brings a deep understanding of how entrepreneurs can use the right tools to support, grow, and protect their businesses in today’s fast-moving digital economy. At TD, she leads the development of eCommerce and payment solutions that serve small business, commercial, and corporate clients - solutions that are designed to integrate seamlessly and simplify the day-to-day realities of running a business.Shauna and Patricia explore how TD Merchant Solutions—Canada’s only payment processor directly owned and operated by a major bank—is helping entrepreneurs manage everything from payment processing to banking, all in one place. They discuss how a unified platform can free up time and resources for small business owners, giving them more room to focus on what matters most: building meaningful relationships with customers and creating value in their communities.But it’s not just about convenience, it’s also about protection. Small businesses are facing key threats when it comes to fraud, including “friendly fraud” and more sophisticated schemes that can put a business at risk. However, there are ways business owners can spot the red flags and take proactive steps to keep their businesses safe.LinkedIn: https://www.linkedin.com/in/patriciacyun/Website: https://www.td.com/ca/en/business-banking/small-business/payment-options/processing-solutionsTD Insights and Advice: https://www.td.com/ca/en/business-banking/how-to/merchant-solutions/resource-centre/adviceTD Payment Solutions English: https://www.td.com/ca/en/business-banking/small-business/payment-options/processing-solutionsFrench: https://www.td.com/ca/fr/entreprises/petite-entreprise/options-paiement/solutions-traitement

On this episode of The Finance Cafe Podcast, Shannon is joined by decolonial facilitator, speaker, and connector Vanessa Lesperance for an eye-opening conversation about what it means to challenge the systems we’ve inherited, and imagine new ways of doing business that center humanity, relationships, and sustainability.Vanessa is a proud mixed heritage Métis woman reclaiming her Red River roots and reshaping the way we think about entrepreneurship and leadership. As the co-founder of Decolonize and Rize, Vanessa works at the intersection of reconciliation and well-being, supporting Indigenous women and youth entrepreneurs across Turtle Island.Shannon and Vanessa explore how colonized systems have shaped our beliefs around work, productivity, and success, and why it’s time to unlearn those narratives. Decolonizing business is not only about rejecting profit, but about approaching money and entrepreneurship in a way that is ethical, human-centered, and spiritually aligned. They discuss how shifting away from hustle culture opens the door to living a life that feels full and free, one where people are paid a living wage, are respected as individuals, and are empowered to live in a way that supports their whole selves. Vanessa also invites us to consider how business can be more relational than transactional, how slowing down can be a strategy, and how each interaction can be rooted in care, connection, and community.Website: https://www.decolonizeandrize.com/home Linkedin: https://www.linkedin.com/in/vanessa-lesperance-vancouver/Instagram: https://www.instagram.com/vanessalesperance/

In this episode of The Finance Cafe Podcast, Shauna is joined by transformational coach and entrepreneur Kate Hanson, founder of Kate Hanson Co. and RaisCo Coaching, for a deeply honest conversation about why success should never come at the cost of your health, happiness, or peace of mind.Known for helping high-performing entrepreneurs and professionals design businesses that support their whole lives, not just their bottom line, Kate brings grounded wisdom and powerful insight to the table. Drawing from her own experience of burnout and reinvention, she offers a refreshing perspective on what it really means to thrive.Shauna and Kate explore the hidden beliefs that keep us stuck in hustle mode and challenge the cultural narrative that success has to be hard, fast, and all-consuming. They discuss the importance of prioritizing wellbeing as a business strategy, the value of unlearning, and how we can give ourselves permission to build in ways that feel aligned, joyful, and sustainable.Tune in to learn why redefining success on your own terms isn’t just possible, it’s essential. This episode is your invitation to question the rules, reclaim your energy, and create a path that honors who you are and how you want to live.LinkedinLinkedin Kate Hanson CoInstagramFacebookWebsite: https://www.kate-hanson.co/

In this episode of The Finance Cafe Podcast, Shauna is joined by Shulamit Ber Levtov—The Entrepreneurs’ Therapist—for a powerful conversation about the money narratives that hold women back, and how reclaiming financial power can be a pathway to healing, confidence, and control.Known for her work at the intersection of mental health, entrepreneurship, and financial psychology, Shula is a bold voice challenging the cultural messages that tell women they’re bad with money. With over 30 years of entrepreneurial experience and more than two decades working professionally in the field of women's personal growth and mental health, she brings a unique lens to conversations about money, mindset, and emotional wellbeing in business.Shauna and Shula dive into the myths and stereotypes that shape women’s financial identities—often without us even realizing it. They explore how survival-based decisions can be misread as poor financial habits, and how internalizing these harmful messages can impact self-worth, limit financial confidence, and even make women more vulnerable to financial abuse.Tune in to learn how breaking free from these limiting beliefs isn’t just empowering—it’s a vital step toward building a healthy relationship with money, protecting your peace of mind, and showing up fully in your business and life.www.shulamitberlevtov.comInstagram: @shulamit_ber_levtovLinkedIn: Shulamit Ber Levtov

In this episode of The Finance Cafe Podcast, Shannon is joined by Elise Ahenkorah—award-winning strategist, global inclusion expert, and founder of Inclusion Factor—for a compelling conversation on what it really means to create inclusive environments where people and performance thrive.Elise is a bold voice in redefining workplace inclusion. As the Lead Strategist at Inclusion Factor, she has worked with over 100 clients across three continents—including Bayer, IBM, and the World Bank—helping organizations build cultures rooted in fairness, access, and representation. Backed by a background in law, international relations, and change management, Elise turns complex talent challenges into actionable, data-driven solutions that drive retention and performance.In this episode, Elise and Shannon explore how inclusive workplaces not only benefit individuals, but also fuel economic growth. They discuss the importance of intersectionality, why inclusion must be more than a checkbox, and how truly valuing people leads to stronger, healthier organizations. Elise also shares insights on why lifting women up economically—and making sure they feel empowered to price and profit confidently—is critical for equity and long-term success.Tune in to hear why inclusive leadership is key to organizational success, how intersectionality can transform workplace culture, and what it takes to build environments where people feel empowered to show up fully and do their best work. LinkedIn: https://www.linkedin.com/in/eliseahenkorah/Instagram: https://www.instagram.com/inclusionfactor/Website: www.inclusionfactor.ca

In this episode of The Finance Cafe Podcast, Shannon sits down with Vanessa Aegirsdottir, internationally acclaimed jewelry designer, entrepreneur, and business coach, to discuss how women entrepreneurs can build resilience and scale their businesses with confidence. Vanessa is the co-founder and CEO of her award-winning brand, Vanessa Aegirsdottir, which specializes in premium fur jewelry that honors Indigenous traditions and ethical sourcing. Her designs have been featured in Vogue, Esquire, and Forbes, establishing her as a leader in sustainable luxury.With over 30 years of entrepreneurial experience, Vanessa has helped women-owned product businesses grow with profitability and confidence. Through her coaching, she equips business owners with the tools to price for profit, navigate growth, and reach global audiences. In this episode, Vanessa shares how overcoming fear, embracing risks, and developing resilience were key to her success. She also dives into how she overcame imposter syndrome and learned to properly value her work and art.If you're a business owner looking to scale with confidence, this conversation is a must-listen. Vanessa's approach to entrepreneurship is all about trusting yourself, taking risks, and building a strong foundation—both mentally and financially. Tune in for an inspiring discussion on how to break through barriers and reach your business’s full potential.Website: https://www.aegirsdottir.com/Instagram: @vanessa.aegirsdottir

In this episode of The Finance Cafe Podcast, Shannon is joined by Alicia Fowler, founder of MOD Accounting & Tax, to discuss how women entrepreneurs can navigate financial uncertainty. In an ever-changing economic climate, understanding your profit and cash flow is crucial to keeping your business on track.Alicia brings nearly 20 years of experience in the accounting industry, holding a CPA, CA designation and a Master of Professional Accounting from the University of Saskatchewan. Originally from Prince Albert, Saskatchewan, she now calls Edmonton home. As a dedicated mom, entrepreneur, and community builder, Alicia believes in the power of financial wellness and supporting women in business. Her passion lies in helping entrepreneurs who are making a social impact and ensuring they have the knowledge and tools to succeed.In this episode, Alicia and Shannon discuss how reading and analyzing financial statements can reveal what’s working in your business - and what needs to change. She emphasizes the importance of having an accountant on your side to ensure you're always aware of where your money is going, helping you avoid financial pitfalls and stay ahead of challenges. Whether you’re a seasoned entrepreneur or just starting out, make sure to tune into this episode to get some tips and tricks to navigate financial uncertainty with confidence. Website: https://modaccountingtax.ca/ LinkedinInstagram  @alicia_fowler.cpa

Trigger Warning: This episode contains discussions of sexual assault. Listener discretion is advised. If you need support, please consider reaching out to a trusted resource or support service.In this episode of The Finance Cafe Podcast, host Shauna Frederick joins Christina Owczarek, founder of XhAle Brew Co., a brewing brand that creates provocative beer for conscious thinkers and drinkers. Christina’s journey is one of resilience, passion, and breaking barriers as an immigrant, an Australian expat, and a proud member of the LGBTQ+ community.Christina shares the highs and lows of launching and growing XhAle, navigating the challenges of entrepreneurship, and the pivotal moments that shaped her approach to business. She opens up about the trials and triumphs of starting a brewery, how challenges have shaped her mindset and leadership style, and the financial habits that helped her build a sustainable business. She also discusses the importance of breaking barriers for immigrant women entrepreneurs and the LGBTQ+ community, emphasizing that everyone deserves to be seen, heard, and have access to funding and opportunities.This episode is a powerful reminder that resilience and adaptability are essential in business. Tune in to hear Christina’s inspiring story on entrepreneurship, finance, and making space for underrepresented voices in the industry.LinkedIn: https://www.linkedin.com/in/christina-owczarek-9ab925193/Instagram: @xhalebrewcoFacebook: @xhalebrewcoBluesky: @xhalebrewco.bsky.socialWebsite: www.xhalebrewco.caIf any listeners who are of diverse representation and are doing good work in their communities would like their brand, business, and/or organization featured they can fill out our Queen Bee Campaign form to apply to be featured on our socials to highlight and lift up other diverse leaders. XhAle Brew Co. Queen Bee Campaign

In this episode of The Finance Cafe Podcast, host Shauna Frederick is joined by Brenda Beckedorf, a distinguished ecosystem builder, strategic thinker, and champion of technology-driven growth. As the co-founder of Society 5.0, board director of the Calgary Innovation Coalition (CIC) and Vice Chair of Alberta Women Entrepreneurs (AWE), Brenda has dedicated her career to fostering innovation, supporting entrepreneurs, and driving positive societal change through technology and collaboration.As a co-founder of Society 5.0, Brenda is committed to helping leaders integrate advanced technology into their businesses. She highlights how Society 5.0 is working to revolutionize Alberta’s tech and business landscape by engaging C-level executives, fostering collaboration, and addressing the challenges that scale-up companies face.Brenda shares her insights on the rapid rise of artificial intelligence (AI) and why small businesses need to start embracing this ever-evolving technology. She discusses how AI is revolutionizing industries at an unprecedented pace and explains how business owners can leverage AI to enhance efficiency, streamline operations, and drive profitability. From accounting and marketing to customer service and decision-making, AI presents ample opportunities for small businesses willing to adapt and innovate.Tune in to this great conversation to learn how you can harness the power of AI and position your business, however big, for long-term success. Don't miss this episode packed with expert advice from one of Canada’s leading voices in tech innovation.WebsitesSociety 5.0Digital Solutioning CourseAI Tools and Information Canadian companies are using AI in financial reporting - KPMG CanadaTwo years after the launch of ChatGPT, how has generative AI helped businesses? - The Globe and MailAI ToolsSocial MediaLinkedinInstagram: @b.beckedorf

In this episode of The Finance Cafe Podcast, host Shauna Frederick sits down with Sue Derlago, a seasoned financial expert with over 25 years of experience in the investment and financial planning industry. Sue is dedicated to helping individuals and families achieve their financial goals and navigate the complexities of financial planning, investment strategies, and tax management. As a Certified Financial Planner (CFP), Chartered Investment Manager (CIM), and Chartered Financial Divorce Specialist (CFDS), Sue is passionate about helping women entrepreneurs gain financial clarity and confidence.Together, Shauna and Sue dive into the essential steps women entrepreneurs can take to achieve financial wellness in their business. Sue shares three actionable strategies to help women entrepreneurs and business owners take control of their financial future. She emphasizes the importance of building a cash reserve to provide financial stability, investing in their future to strategically grow wealth and set themselves up for long-term success, and mastering their tax strategy to understand how taxes impact their business while planning proactively to maximize efficiency. Sue also discusses some of the most common financial mistakes she sees women entrepreneurs make, articularly the importance of tracking the numbers and ensuring financial decisions are driving the business in the right direction.No matter where you are on your entrepreneurial journey, this episode offers practical advice to help you make confident financial decisions and build a strong foundation for success.Websites: https://derlagowealth.ca/Linkedin Sue Derlago

In this episode of The Finance Cafe Podcast, we are joined by Moirae Choquette, founder of Tomato Wheels, a company specializing in importing high-quality Lambrusco wine from Italy. As a proud Indigenous entrepreneur from North Battleford, Saskatchewan, Moirae has built a career in marketing and communications, using her expertise to bring unique and carefully curated wines to the Canadian market. Moirae’s entrepreneurial journey has been anything but conventional. Like many business owners, she once found herself caught in the pressures of external expectations, trying to fit into traditional definitions of success. But as her business evolved, so did her perspective. In this episode, she shares how she broke free from the self-imposed rules that dictated what success should look like and instead redefined it on her own terms. She also explores what financial wellness means to her, not just from a numbers perspective, but as a deeper sense of alignment between financial stability and personal fulfillment. Moirae opens up about how she built a business that supports both her financial goals and her values, proving that success is about more than just profit margins, it’s about creating a life and business that feel right for you. This conversation is a powerful reminder that success is personal, ever-evolving, and different for everyone. Tomato Wheels Abraham Hicks Podcast Social Media Linkedin Instagram @tomatowheels Facebook

In this episode of The Finance Cafe Podcast, we are joined by Rachael Hunt, the Founder & CEO of Freedom School Co. and an Intuitive Indigenous Mentor & Healer. Rachael, a member of the Chippewas of Nawash First Nations, shares her expertise on breaking generational cycles, especially in the context of money and women entrepreneurship. Rachael discusses the subconscious patterns that many women inherit around money, which often do not serve our best interests in today's world. She delves into how these cycles can limit financial growth and personal well-being, and emphasizes the importance of shifting these patterns for long-term prosperity. Drawing from her Indigenous background, Rachael explores how mindset and intergenerational healing play a crucial role in achieving financial wellness and peace. She highlights the need for women to recognize and confront these inherited beliefs in order to create a healthier relationship with money. In this episode, Rachael also emphasizes the importance of awareness and self-reflection. Change, she explains, must come from within, and building this awareness is a key factor in breaking free from old patterns. Achieving financial neutrality—where one no longer resists or repels money—is a vital step in establishing a peaceful and supportive relationship with finances. Tune in to this inspiring conversation to learn how breaking cycles and embracing a healthier mindset can lead to greater financial success, business growth, and personal empowerment. Websites https://www.freedomschool.co/https://www.freedomschool.co/cycle-breakers-podcast Linkedin Instagram

In this episode of The Finance Cafe Podcast, co-founders Shauna Frederick and Shannon Pestun kick off 2025 with an inspiring conversation about making this year all about financial wellness. As entrepreneurs, it’s easy to get caught up in the daily grind and let financial wellness take a backseat. That’s why Shauna and Shannon are here to help women entrepreneurs refocus on their financial health, offering practical advice to align personal and business goals. They highlight the power of starting the year with intention—taking a step back to reflect on what matters most to you and setting goals that truly resonate. Financial clarity and confidence, they remind us, aren’t just about crunching numbers. It’s about creating a plan that aligns with your values, vision, and the life you want to build. In this episode, they break down actionable strategies to tackle common financial roadblocks—from shifting unhelpful mindsets to simplifying financial processes. They also share tips for taking small, meaningful steps that lead to lasting habits and real progress. Packed with fresh insights and practical tips, this conversation is a must-listen for any woman entrepreneur ready to own her financial journey in 2025. Whether you’re refining your goals or starting from scratch, it’s time to make this your year of financial empowerment.

In this episode of The Finance Cafe podcast, Shannon sits down with The Honourable Rechie Valdez, Canada's first Filipino-Canadian woman elected to Parliament and appointed to Cabinet. As the Minister of Small Business, Minister Valdez brings a wealth of experience as a former entrepreneur, TV host, and corporate banking professional. She shares her inspiring journey from running a small bakery business to leading national efforts in fostering women entrepreneurship. Minister Valdez discusses Canada's Women Entrepreneurship Strategy and how it's accelerating opportunities for women entrepreneurs to thrive in a more inclusive and supportive business environment. Through her own entrepreneurial journey, Minister Valdez highlights the power of creativity, problem-solving, and resilience in building a successful business, and how these same qualities are essential for her work in public service. In this candid conversation, you'll hear about the transformative policies that are breaking barriers for women in business, creating pathways for success, and ensuring that women entrepreneurs are empowered to make a lasting impact. Minister Valdez’s story shows the power of determination and the importance of creating a more equitable business landscape. Follow these links to connect and learn more about the Women Entrepreneurship Strategy: Linkedin Instagram Facebook Women Entrepreneurship Strategy

In this episode, Shauna sits down with the inspiring Joyce Usher-Mesiano, a renowned Canadian entrepreneur, business leader, and risk management specialist. With decades of experience, Joyce has made waves in the insurance industry, first as President of National Brokers Insurance Services and now as Vice President of Business Development at Westland Insurance. Joyce has received numerous accolades, including WXN’s Top 100 Women in Canada (2016 & 2017), Elite Women in Insurance (2023), and Women of Excellence (2024). Beyond her professional achievements, she is a champion for Diversity, Equity, and Inclusion, a mentor to rising stars in the industry, and a passionate advocate for charitable causes like lung cancer care and awareness. In this candid conversation, Joyce shares her expertise on selling a business and finding the right buyer who will not only respect the company you’ve built but also bring it into the future with a shared vision. From building strong relationships to aligning with buyers who share your goals, Joyce provides actionable insights for navigating this complex process. Whether you're currently exploring the idea of selling your business or just curious about how to approach this transition, this episode is full of practical advice and real-world wisdom to help guide you through the process. Tune in to hear Joyce’s powerful story and learn how to confidently navigate selling your business while setting it up for a bright future! Twitter: @JoyceUsherMesia LinkedIn: Joyce Usher-Mesiano Instagram: usherjoyce Website: www.westlandinsurance.ca

In this very special episode of The Finance Cafe Podcast, your hosts Shauna and Shannon celebrate Women’s Entrepreneurship Day by reflecting on the inspiring stories shared by successful women entrepreneurs throughout the year. Join us as we take a thoughtful look back at the past year’s most memorable conversations with incredible women entrepreneurs. From personal finance tips to navigating the challenges of running a business, Shauna and Shannon revisit the advice, lessons, and moments that have inspired and empowered women to take charge of their financial futures. This episode reflects on some of the most impactful themes and messages shared on the podcast. The conversations have underscored the importance of building financial confidence and truly understanding your numbers, while also tackling the unique challenges women entrepreneurs face with resilience and determination. Shauna and Shannon also explore how the power of community and mentorship has been a recurring thread in fostering growth, success, and connection. Whether you’re a seasoned business owner, just starting out, or dreaming of launching your own venture, this episode is filled with wisdom and inspiration to support your journey. Celebrate with us as we honor the resilience, creativity, and leadership of women entrepreneurs everywhere! Website Instagram Facebook Linkedin

In honour of Financial Literacy Month, Shauna Frederick welcomes Alyssa Churchill, a Certified Professional Bookkeeper and the visionary founder of NG Finances. With a passion for helping small businesses streamline their operations and achieve financial clarity, Alyssa brings a wealth of knowledge and innovative problem-solving skills honed over years of experience in the industry. Alyssa’s journey is marked by her commitment to empowering entrepreneurs, ensuring they remain organized, compliant, and ready for growth. Together, Shauna and Alyssa explore the shift from financial literacy to true financial empowerment. They discuss five powerful tools designed to enhance business efficiencies and strengthen financial wellness, emphasizing that financial success is not just about understanding numbers but about establishing the right systems that support sustained growth. Alyssa shares insights from her recent article on systematizing business processes as a core element of financial empowerment, illustrating how technology can be a transformative force for entrepreneurs. Through practical examples, she highlights the importance of building a solid financial foundation that allows business owners to focus on their passions and drive their ventures forward with confidence. Join us for an enlightening conversation that equips you with the tools and knowledge to take control of your finances and unlock your business potential. Websites:  https://quickbooks.intuit.com https://www.xero.com https://www.freshbooks.com https://www.hubdoc.com Social Media LinkedIn: https://www.linkedin.com/in/alyssangfinances/ Instagram: https://www.instagram.com/ngfinances/  Facebook:https://www.facebook.com/NGFinances.remote  Website: www.ngfinances.com

In this episode, Shauna sits down with the insightful Katy Baker, a CPA and Certified International Trade Professional (CITP), who has held executive roles across public, private, and non-profit sectors. As the founder of Pricing for Profit., Katy brings her wealth of experience to help women entrepreneurs gain confidence in pricing their services for what they’re truly worth. Through Pricing for Profit’s system of easy-to-implement financial tools, Katy guides entrepreneurs in mastering cost calculation, operational planning, and strategic tax planning, all with a focus on pricing for profit. She emphasizes the importance of aligning your prices with the value you bring and avoiding the common pitfall of underpricing or undervaluing your expertise. Katy also dives into the mindset shift needed to believe in yourself and your business—pricing not just for today, but with a forward-thinking approach that supports the life and future you envision. This conversation is all about empowering women entrepreneurs to step into their worth, plan for profit, and confidently set prices that reflect their experience and goals. Get ready to be inspired as Katy shares her expertise, helping you not only price for profit but also plan for the future you deserve. Website: Pricing For Profit Connect on Linkedin: Katy Baker

In this episode of The Finance Cafe Podcast, Shannon Pestun welcomes Tammy Rea, Regional Manager for Women in Enterprise at TD Bank, who brings over 30 years of experience in the banking industry. Tammy’s career began at Canada Trust and evolved through various leadership roles within TD’s Business Bank, including Area Manager for Business Banking and Regional Manager of Professional Banking. Now, she focuses on supporting women-controlled businesses across British Columbia and the Yukon. Tammy emphasizes the importance of building a trusting, two-way relationship with your banker. She encourages entrepreneurs to ask about her background, her understanding of their industry, and why she chose to work with entrepreneurs. Tammy explains that this is not just a transactional relationship but one built on mutual trust, knowledge, and shared goals. She also offers practical advice for women navigating their financial journeys, highlighting the need to ask questions, understand their financial health, and find a banker who can serve as a trusted partner because bankers are there to help, not judge. Filled with empowering insights, this episode offers guidance on approaching financial institutions with confidence and building supportive, long-term relationships with your banker. Whether you're just starting out or looking to grow your business, Tammy's wisdom provides the tools and strategies to help you succeed. Website: TD Women in Enterprise Linkedin: Tammy Rea

In this episode of The Finance Cafe Podcast, Dr. Rumeet Billan, an award-winning entrepreneur, learning architect, and humanitarian, joins Shannon Pestun to delve into the powerful themes of rewriting and redefining success on your own terms. As the CEO of Women of Influence+ and the Founder of Viewpoint Leadership, Dr. Billan brings a wealth of experience in transforming workplace cultures, fostering trust, and building resilience. Her research on Tall Poppy Syndrome and Canadian Happiness at Work has been instrumental in shifting conversations about workplace dynamics and women’s roles in leadership. Together, Dr. Billan and Shannon explore the importance of context in shaping narratives around success and happiness. Dr. Billan shares how rewriting and redefining aren’t just about correcting the past—they’re about intentionally shaping the future. She emphasizes the significance of intersectionality and the need to empower women to define and achieve success on their own terms, rather than conforming to one rigid idea of what success or happiness should look like. In addition to success, the conversation also touches on a crucial topic for women—financial wellness. Dr. Billan and Shannon highlight how women have been conditioned to believe that financial empowerment is out of reach, a myth that needs to be dispelled. Dr. Billan stresses the importance of breaking through these barriers, addressing the attitudes and behaviors around financial decisions, and understanding finances in a deeper, more personal context. Listeners will gain insights into how financial empowerment is essential not just for business, but for everyday life, and how empowering women with financial knowledge can lead to greater confidence and control over their futures. This episode offers tools and insights to help women not only redefine success but also take control of their financial narratives, paving the way for meaningful and lasting impact in both their personal and professional lives. Websites: Rumeet Billan Women of Influence Social Media: Linkedin: Rumeet Billan

In this episode, Shannon Pestun sits down with the dynamic Sarah Wilcox, Co-founder and CEO of Genuine Tea Inc., to explore the key strategies that have propelled her company from a small farmers' market brand to a nationwide success story. With Genuine Tea named one of Canada’s Top Growing Companies in both 2022 and 2023 by The Globe and Mail, Sarah shares the remarkable journey that began during her five-year stay in Taiwan, where she not only immersed herself in the local culture but learned directly from tea farmers across Asia. As a trained tea sommelier and recipient of the prestigious MOE Taiwan scholarship, Sarah’s expertise in tea is matched by her sharp business acumen. Sarah dives into the systems and strategies she has implemented at Genuine Tea, emphasizing the importance of adaptability and listening to customers. She explains how her experience on CBC's Dragons’ Den helped secure a deal with Arlene Dickinson, which catapulted the business to new heights, with Genuine Tea now available in over 1,500 locations across Canada. In this episode, Sarah and Shannon cover essential topics for entrepreneurs looking to scale their businesses. Sarah discusses how to take advantage of grants and government programs to fund growth, diversify your business through multiple channels, and leverage social proof to build a loyal community. She also highlights the critical role of exceptional customer service and reveals how creating robust systems can give business owners the freedom to focus on innovation and expansion. Whether you’re just starting out or looking to scale, Sarah’s insights on how key life events can inspire growth, combined with her focus on strategic systems, offer invaluable lessons for anyone looking to turn their passion into a thriving business. Tune in for an engaging conversation filled with practical tips and inspiring stories that will motivate you to take your business to the next level. Instagram:  Genuine Tea  Facebook: Genuine Tea Twitter: Genuine Tea Website: https://www.genuinetea.ca/

In this episode, Shauna Frederick sits down with the insightful Anna Giampà, a seasoned Family Enterprise Advisor with over two decades of experience in consulting, business planning, and corporate strategy. Anna’s journey is rich with entrepreneurial ventures, academic excellence, and a deep commitment to lifelong learning. As a former faculty member at Montreal’s Concordia University, where she taught Entrepreneurship & Strategy, Anna has empowered countless business leaders with her practical wisdom. Beyond her consulting career, she co-manages a thriving real estate portfolio and nurtures her passions for food, travel, and continuous growth. Anna and Shauna explore the transformative power of Key Performance Indicators (KPIs) in driving business success. Anna demystifies KPIs, breaking them down into simple, measurable values that act as a scoreboard for your business, helping you track progress and uncover opportunities for improvement. She delves into the four key types of KPIs—financial, operational, customer, and marketing—and illustrates how they can be customized to fit any business, regardless of its size or complexity. Through practical examples, Anna reveals how even the simplest KPIs, such as tracking new customers or enhancing revenue growth, can have a profound impact. She underscores the strategic significance of KPIs, showing how they can guide your strategic planning and decision-making processes, ultimately fostering structured growth. Websites: Canada Benchmarking Tool: Financial Performance Data (canada.ca) Connect with Anna: LinkedIn: Anna Giampà, MBA, FEA Instagram: annafiorilli  Facebook: Anna G Fiorilli

In this episode, Shauna sits down with the brilliant Jackie Porter who is a leading Canadian financial planner with a stellar 25-year career dedicated to empowering high-achievers. As a trusted advisor to executives, business owners, and legal professionals, Jackie offers expert guidance on complex financial matters that go beyond simple Google searches. Her journey to financial success is as inspiring as her expertise. Raised by a single mother, Jackie faced early financial challenges that ignited her passion for building wealth and financial independence. Today, she's a multi-award-winning financial planner, author of "Single by Choice or Chance," and a sought-after industry expert. Jackie has a knack for turning complex financial concepts into actionable advice. In this podcast we're diving deep into the power of mindset when it comes to money. From overcoming financial barriers to skyrocketing your business, Jackie shares practical tips and strategies to cultivate a growth mindset. Discover how to shift your perspective, unlock new opportunities, and take control of your financial future. Get ready to be inspired as Jackie shares her wisdom and empowers you to reach new heights in your entrepreneurial journey. Connect with Jackie: LinkedIn: Jackie Porter (Lawyers Financial Advisor) CFP, RWM, EPC Twitter: X Instagram: Jackie Porter | CFP (@jackieportercfp) Website: askjackie.ca

In this episode, our host Shauna sits down with Julieta Miranda, the dynamic Founder of Kid Drop and an acclaimed entrepreneur recognized as Emerging Entrepreneur 2022, Small Business of the Year 2022, Top 50 Under 50, Keynote Speaker, and participant in Dragon’s Den 2023. Julieta’s entrepreneurial journey began in 2010 with the acquisition of Romeo’s Tile, her family business, which she transformed into a thriving enterprise with annual revenues soaring from $350K to $6.2M. With a background in Criminology and Social Work, and bilingual proficiency in English and Spanish, Julieta brings extensive marketing and sales expertise honed through her ventures and professional roles. Kid Drop, her latest venture, offers a vital transportation solution for busy parents, providing safe, reliable door-to-door service for children attending school, activities, and custody exchanges at an affordable rate. In this episode, we explore Julieta’s remarkable journey of rebuilding after bankruptcy. As she aptly reminds us, "You can't fail if you don't quit." We delve into how bankruptcy, while not a clean slate, can spark a new beginning, and discuss strategies to overcome self-limiting beliefs and embrace growth and renewal. Julieta candidly shares how her bankruptcy experience reshaped her financial understanding and empowered her to enhance financial literacy while launching Kid Drop. Her insights into prioritizing financial wellness and advice for women entrepreneurs seeking to strengthen their financial health are invaluable. Tune in as Julieta shares three practical tips for maintaining a positive mindset and staying motivated amidst entrepreneurial obstacles. Join us for an inspiring conversation filled with resilience, wisdom, and laughter, as Julieta Miranda embodies the spirit of success and perseverance. Connect with Julieta: LinkedIn: https://www.linkedin.com/in/julieta-miranda-26b851212/    Facebook: https://www.facebook.com/julieta.ranger/  Website: https://www.kid-drop.com

Join your host Shauna Frederick for a discussion with Sidrah Khan, Senior Manager Acquisition Strategy at TD Insurance. With over a decade of expertise in both Australian and Canadian insurance landscapes, Sidrah shares insights on how TD Insurance supports entrepreneurs through tailored small business insurance solutions. They explore topics ranging from debunking common misconceptions about business insurance to understanding the critical types of coverage every entrepreneur should consider. Discover how TD Insurance stands out with innovative solutions that adapt to evolving business risks and needs. Social media handles: LinkedIn: www.linkedin.com/in/sidrah-khan-cpa-ca-58ab2183

Join your host, Shannon Pestun for a conversation with Sévrine Labelle, Managing Director of BDC’s $100M Thrive Lab, she works closely with partners to develop innovative equity investment models to support women-led social impact businesses. Sévrine explains types of seed funding, the value of incubators, and how entrepreneurs can connect with the right people and networks for success.  Websites:  https://www.bdc.ca/en/bdc-capital/venture-capital/funds/thrive-platform/thrive-lab-women Social media handles: LinkedIn: : https://www.linkedin.com/company/bdc/ Instagram: @bdc_ca Facebook: facebook.com/theforumca

The Finance Cafe is excited to welcome this weeks guest, Tracy Persson. Tracy is an Indigenous entrepreneur, philanthropist, and tech innovator from Northern Alberta. She founded her first company, Cozy Intentions and is now blazing trail with her latest tech venture, the My Breast Day app, supporting those battling breast cancer.  Join host, Shannon Pestun, and Tracy for an in depth discussion on founding her latest tech company, her journey in entrepreneurship, her identity as a proud indigenous woman, and her journey with cancer that inspired her to make a difference for generations to come. Website: https://mybreastday.ca Instagram: @mybreastday Facebook: www.facebook.com/people/My-Breast-Day LinkedIn: www.linkedin.com/company/my-breast-day-inc/ Cozy Intentions: https://cozyintentions.com

Host: Shannon Peston Guest: Tabatha Bull, CEO, Canadian Council for Indigenous Business (CCIB) In this episode, Shannon and Tabatha sit down to discuss Indigenous women’s entrepreneurship in Canada, the importance of setting the record straight to create a new narrative of indigenous women entrepreneurs, the opportunities to build a more inclusive economy, the role of economic reconciliation, and what Tabatha sees when she looks to the future. The Finance Cafe is so excited to welcome CEO of Canadian Council for Indigenous Business (CCIB), Tabatha Bull. Tabatha is Anishinaabe, a proud member of Nipissing First Nation. Awarded CEO of the Year for 2022 by the Ontario Chamber of Commerce, Tabatha as CCIB’s president and CEO is committed to help rebuild and strengthen the path towards reconciliation and a prosperous Indigenous economy to benefit all Canadians.As an electrical engineer, Tabatha is committed to supporting Indigenous inclusion and diversity in Canada’s energy sector. Serving the Indigenous community through CCIB’s commitment to support the Indigenous economy, Tabatha is an appointee to many boards, including the Dexterra Group, Wigwamen Inc., Ontario Chamber of Commerce, and Catalyst CEO advisory board in Canada to name a few. Tabatha is dedicated to diversity and removing systematic barriers to improve opportunities for Indigenous business and women across all industry sectors. Special Note to our listeners, since the recording of this episode of The Finance Cafe Podcast, CCAB has rebranded to CCIB, the Canadian Council for Indigenous Business Websites:  https://www.ccab.com/ Book Reference: 21 Things You May Not Know About the Indian Act: Helping Canadians Make Reconciliation with Indigenous Peoples a Realityhttps://www.amazon.com/Things-Know-About-Indian-Reconciliation/dp/0995266522  Social media handles: LinkedIn: https://www.linkedin.com/company/ccib-national/  Instagram: @ccib.national Facebook: https://www.facebook.com/ccib.national 

We are so excited to host Certified Financial Planner, Crystal Kelly, who developed her own financial planning company with a mission to unlock financial planning for women entrepreneurs and avoid the chaos. Host, Shauna Frederick asks Crystal all about her 17 years in financial planning and how she transformed her own healing journey into a meaningful career to ensure women entrepreneurs are empowered to make educated decisions to prioritize financial wellbeing, break the cycle of financial chaos, and strategize for long term financial success. Connect with Crystal Website: amanifinancial.ca LinkedIn: https://ca.linkedin.com/in/crystaldkelly Instagram: @amani.financial Resources Financial Wellness Assessment Tool Calculator.net: Free Online Calculators - Math, Fitness, Finance, Science Sponsor For more resources and information for women entrepreneurs be sure to connect with our incredible podcast sponsor TD Women in Enterprise. Connect with Us Website: ⁠thefinancecafe.ca/⁠  Instagram: ⁠@thefinancecafeofficial ⁠ LinkedIn: ⁠The Finance Cafe ⁠ Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at ⁠www.thefinancecafe.ca/⁠