Embracing Failure and The Art of Audio Branding with Chris Nicoll

In this episode of the Beyond Broadcast podcast, I speak with UK-based New Zealand imaging producer & imaging business owner, Chris Nicoll. If you have never heard of the imaging industry or are looking to find out more about this unique sect of the audio landscape this is a must listen. Chris was born and raised in Hamilton, New Zealand but it wasn’t long before he jumped into a much bigger pond, becoming a key player in the global radio industry. We cover a lot in this episode including Chris's early influences, the importance of hands-on learning, and the role of failure in creative endeavors. Plus we take a look at how he navigated significant career choices, the impact of education on creativity, and how passion is a huge driver in this industry. Chris even takes the time to acknowledge how ego can be a big barrier and how high expectations he set for himself led to burn out at times. It doesn’t stop there since Chris pivoted into creating his own business Wizz FX which comes with its own challenges but a key part of his business has been mentorship and mentoring talent. (Even mentoring me at one point) Of course we can’t not mention AI and what he envisions is the future for imaging in the sphere and changing audiences and consumption.