EPISODE · Apr 23, 2024 · 23 MIN
Embracing opportunities and the power of sponsorship with Latané Conant
from SaaSy · host Mae Digital
In this SaaSy episode, host Annie interviews Latané Conant, a leader MarTech and CRO of 6Sense. They explore Latané career evolution from CMO to a customer success and revenue alignment role as CRO. Latané discusses the importance of customer empathy, maintaining a strong voice in strategy, and the trend of marketing reporting to sales. She shares her personal journey, overcoming dyslexia, and the significance of hard work, supportive colleagues, and sponsors.
What this episode covers
In this SaaSy episode, host Annie interviews Latané Conant, a leader MarTech and CRO of 6Sense. They explore Latané career evolution from CMO to a customer success and revenue alignment role as CRO. Latané discusses the importance of customer empathy, maintaining a strong voice in strategy, and the trend of marketing reporting to sales. She shares her personal journey, overcoming dyslexia, and the significance of hard work, supportive colleagues, and sponsors.
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Embracing opportunities and the power of sponsorship with Latané Conant
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