Embracing opportunities and the power of sponsorship with Latané Conant episode artwork

EPISODE · Apr 23, 2024 · 23 MIN

Embracing opportunities and the power of sponsorship with Latané Conant

from SaaSy · host Mae Digital

In this SaaSy episode, host Annie interviews Latané Conant, a leader MarTech and CRO of 6Sense. They explore Latané career evolution from CMO to a customer success and revenue alignment role as CRO. Latané discusses the importance of customer empathy, maintaining a strong voice in strategy, and the trend of marketing reporting to sales. She shares her personal journey, overcoming dyslexia, and the significance of hard work, supportive colleagues, and sponsors. 

In this SaaSy episode, host Annie interviews Latané Conant, a leader MarTech and CRO of 6Sense. They explore Latané career evolution from CMO to a customer success and revenue alignment role as CRO. Latané discusses the importance of customer empathy, maintaining a strong voice in strategy, and the trend of marketing reporting to sales. She shares her personal journey, overcoming dyslexia, and the significance of hard work, supportive colleagues, and sponsors.

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Embracing opportunities and the power of sponsorship with Latané Conant

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We're Not Marketers Gabriel Bujold, Eric Holland, Zach Roberts B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.What if there was a better way? This is We're Not Marketers.The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.Stop being overlooked and start listening.Hosted on Ausha. See ausha.co/privacy-policy for more information. You are officially thedrunkish listener! EP01 Arun Babu Setting the tone to a lot more SaaS + Sass filled sessions. For Dreamers who have a story! Transcript - https://medium.com/@purplbelt/thedrunkish-a-saasy-podcast-4419ada94957 SaaSy as Fuck Podcast Jon McGreevy & Alex Radford We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com SaaSy Moms SaaSy Moms Welcome to SaaSy Moms, the podcast where tech-savvy moms navigate the intersections of SaaS, technology, career and motherhood. Hosted by two leaders in SaaS and moms, we tackle the challenges of balancing life’s biggest priorities: building and marketing exceptional products and raising exceptional humans. Whether you're solving product challenges or sleepless nights, SaaSy Moms is here to provide relatable stories, practical advice, and the occasional laugh. Join us weekly to empower your career and motherhood journey, one episode at a time.

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This episode is 23 minutes long.

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This episode was published on April 23, 2024.

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In this SaaSy episode, host Annie interviews Latané Conant, a leader MarTech and CRO of 6Sense. They explore Latané career evolution from CMO to a customer success and revenue alignment role as CRO. Latané discusses the importance of customer...

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