Embracing the Frugal Consumer

 Discount Bandit is a marketplace with one goal: to give consumers access to the best deals on products. But there’s a catch: the listings are “blind,” which means consumers don’t know which retailers are providing these items.   With this unique model, Steven Hong, Discount Bandit’s CEO, has learned a lot about the behaviors and preferences of consumers, especially when they’re in a marketplace environment. During this episode, he reveals what he’s discovered over the years, including:  The ever-present role of frugality in the decision-making process;  How economic volatility has impacted price consciousness, if at all; and  How brands, retailers and marketplaces can collaborate to maximize values for consumers.   RELATED LINKS Learn more about Discount Bandit. Read more of Steven Hong’s perspectives on the frugal consumer. Get more information on the Discount Bandit partner program.