Embracing the Misfit: Emma Stratton's guide to “smart” product marketing

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Timeline:00:17 - Meet Emma Stratton: Life Coach and Messaging Expert03:03 - Are Product Marketers Actually Marketers?06:45 - Embracing the Misfit Identity in Product Marketing12:15 - Handling Messaging Challenges and CEO Fears21:05 - Transitioning to Entrepreneurship: When is the Right Time?26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers32:35 - Avoiding Company Politics and Aligning Teams38:15 - Real-life Example: Messaging for an Australian Data Company45:07 - Emma’s Upcoming Book: Make It Punchy47:10 - Torture Chamber Game: Cringey Marketing Terms55:00 - Final Thoughts and Staying Connected with Emma Show Notes:Emma's book: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets (Pre-order now)Punchy messaging newsletterFollow Emma Stratton on LinkedInHosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 50 minutes long.

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This episode was published on August 1, 2024.

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