Emerging stronger from COVID-19 - Tyler Robertson of Diesel Laptops

Tyler Robertson, CEO of Diesel Laptops, grew his company's revenue from around $30m in 2019 to over $40m in 2019, and was on pace for a strong 2020 when COVID-19 cut into their sales significantly. Diesel Laptops is the industry leader in diesel diagnostic tools and repair information. In this interview with Eversprint's Malcolm Lui, Tyler shares how he and his team are poised to emerge stronger from COVID-19 by: Knowing their financial numbers, and figuring out what they needed to do to keep costs down and sales up to avoid layoffs.Keeping all their employees in the loop on what they're seeing, what's going on, and what they're going to do. Thinking differently and pivoting quickly. To replace the loss of leads from in-person trade shows, they organized their own virtual truck repair expo in just 45 days, with 1800 registered attendees, and dozens of vendors and speakers.