Emily Rosen | Turning a NICU Journey into Storytelling that Supports Families

In this episode of the NICU Today Podcast, we are joined by Emily Rosen, a mother, freelance creative director, copywriter, and children’s book author. Emily has built her career working with leading advertising agencies and global brands, always aiming to use her creativity to uplift women, mothers, and children. Inspired by her son Max’s time in the NICU, she wrote her debut children’s book with the hope of helping families like hers feel seen, supported, and understood.Originally from Cleveland, Ohio, Emily now lives in Los Angeles with her husband and two children. When she’s not writing, she loves running through her neighborhood, singing karaoke with friends, and reading bedtime stories with her kids.On today’s episode:Emily shares her family’s journey to welcoming Max and what led them into the NICU.How little she knew about the NICU before entering it herself—and what she wishes she had known.The practices and coping tools that helped her get through each day in the NICU.How she stayed connected to Max while he remained in the hospital and she returned home.What inspired her to write her new children’s book and why she chose to help families through storytelling.Writing from the perspective of siblings and cousins, and how she captured their emotions in her book.An update on how Max is doing today.Emily’s story highlights the emotional realities of NICU parenthood and the power of turning lived experience into creative support for others. Her work reminds families that their feelings matter, their stories matter, and their children’s journeys—whether big or small—deserve to be honored and shared.