EPISODE · Apr 18, 2025 · 47 MIN
Emma Nacewicz: Why This Influencer Walked Away to Start a Children’s Brand | Poppy & Rows
from New York's Business Podcast · host New York's Business Podcast
From Retired Influencer to CEO of a Children's Brand 👶📦Meet Emma Nacewicz — founder of Poppy & Row, a bamboo pajama brand born from a mom’s determination to help her daughter with severe eczema. In this episode of New York’s Business Podcast, Emma opens up about:✨ Her journey from full-time influencer to small business owner🍼 Late-night feedings that doubled as R&D sessions📦 Packaging orders from her guest bedroom📈 How she leverages her influencer background to grow her brand🎁 Why she believes micro-influencers are the secret weapon for marketing🎄 And yes…family matching pajamas are coming soon 👀This one is for every parent, every entrepreneur, and anyone wondering what it really takes to start a brand from scratch.🎧 Listen now wherever you get your podcasts
What this episode covers
From Retired Influencer to CEO of a Children's Brand 👶📦Meet Emma Nacewicz — founder of Poppy & Row, a bamboo pajama brand born from a mom’s determination to help her daughter with severe eczema. In this episode of New York’s Business Podcast, Emma opens up about:✨ Her journey from full-time influencer to small business owner🍼 Late-night feedings that doubled as R&D sessions📦 Packaging orders from her guest bedroom📈 How she leverages her influencer background to grow her brand🎁 Why she believes micro-influencers are the secret weapon for marketing🎄 And yes…family matching pajamas are coming soon 👀This one is for every parent, every entrepreneur, and anyone wondering what it really takes to start a brand from scratch.🎧 Listen now wherever you get your podcasts
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Emma Nacewicz: Why This Influencer Walked Away to Start a Children’s Brand | Poppy & Rows
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