Employee Broadcast Emails that are Read - Michael DesRochers of PoliteMail Software

Michael DesRochers, the Managing Partner of PoliteMail Software, grew his company's revenue from $610,000 in 2014 to $3.6 million in 2017, a 490% increase, and to around $5.9 million in 2018.   PoliteMail Software provides tools for corporate communications departments and B2B marketing.   In this interview with Eversprint's Malcolm Lui, Michael shares how he and his team accelerated their high value sales by:   Solving the pain points of broadcast emails to employees: list management and segmentation, responsive design, and analytics.  Having their marketing and sales focused on serving enterprise customers who use Outlook.  Capitalizing on the growing awareness of the need for better employee communication tools.