Employer Brand Activation 101
from The Talent Cast Hosted by Evergreen Podcasts
A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand's value. While we've talked about specific channels and media before, we've never thought through activation as a concept. In this episode, we'll reveal the secret to activating your employer brand across any channel in any company. Enjoy! Show Notes: Yes, I can speak to your team! Yes! you can have my ebook! Places I'm speaking: MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville MidwestTechRecruit - Chicago
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