"Employer Branding Confuso" con Federico Vezza CONFUMEDIA...

What this episode covers

🫠Perché l’autoironia può essere un’arma letale per l’employer brand?👨🏻‍💻Cosa significa fare consulenza oggi e come cambiano le narrazioni dei brand B2B di generazione, in generazione?🎙️Con Federico Vezza, CEO & Founder di Confumedia e Consulenza Confusa, podcaster e autore, esploriamo il tema del posizionamento e della riconoscibilità dell’employer brand in un mercato ipercompetitivo, a partire dal declino di crescita nel settore della consulenza, influenzato dall'IA che abbassa il deal medio, e dal cambiamento generazionale che aumenta il turnover.😝 Scopriamo però di come l’ironia sia una strategia vincente con le nuove generazioni così come la narrazione autentica, basata su fatti e storie reali, siano essenziali per l'attrattività verso i giovani. Per contrastare l'omogeneità comunicativa in cui le aziende utilizzano parole chiave ripetitive come "innovazione" e "trasformazione", rendendole indistinguibili, emerge la necessità di creare una narrazione autentica raccontando fatti e storie reali (casi concreti), trasformando i valori in esperienze visibili e allineando l'immagine interna con quella esterna.💼 Riflettiamo quindi sulla narrazione del mondo consulenziale e le sue distonie nella comunicazione del mondo aziendale oggi, provando a identificare i tratti di un employer brand meno confuso e più intergenerazionale, e con una differenziazione di età maggiore nella comunicazione sui vari canaliAPPROFONDIMENTI: il sito web Confumedia www.confumedia.com/ ; la pagina IG di Consulenza Confusa www.instagram.com/consulenzaconfusa/SPECIAL GUEST PLAYLIST (https://spoti.fi/2Mr6bfk )🎹La canzone suggerita da Federico è “Stimoli” di TonyPitony (www.youtube.com/watch?v=4V2j9vxdx14)FOLLOW ME! -------------> https://zaap.bio/thatsY IG: www.instagram.com/giulio_thatsyLinkedIn: www.linkedin.com/in/giulioberonia FB: www.facebook.com/ThatSyouth Website: www.thatsy.net

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How long is this episode of That's Y - Generazioni al Lavoro!?

This episode is 25 minutes long.

When was this That's Y - Generazioni al Lavoro! episode published?

This episode was published on February 23, 2026.

What is this episode about?

🫠Perché l’autoironia può essere un’arma letale per l’employer brand?👨🏻‍💻Cosa significa fare consulenza oggi e come cambiano le narrazioni dei brand B2B di generazione, in generazione?🎙️Con Federico Vezza, CEO & Founder di Confumedia e...

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