Empowering Brokers to Serve Their Clients Needs with Brent King and Jennifer Guzman

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview EmPower HR's Brent King and Jennifer Guzman to discuss their company's mission and values. They talk about what PEO is and how their service adds value to their clients' businesses. Episode Highlights: Jennifer explains to listeners what a Professional Employer Organization (PEO) is. (6:00) Brent discusses what they do at EmPower HR and how they provide value to their clients. (8:02) Is Brent of the opinion that a PEO's mindset has altered significantly since its inception? (11:52) Jennifer explains that they aspire to be a sincere partner and an extension of the team by  creating trust and a deep honest connection with those they serve. (16:07) Jennifer states that their target market ranges from 10 to 100 employees. (18:43) Jennifer asks David and Kyle about their observations of P&C brokers who are hesitant to move their clients to a PEO. (28:49) Brent believes that insurance broker agencies are hesitant to engage a PEO since they are frequently poached. (30:37) Jennifer explains that they are searching for a partner who is similar to their target market and can see the benefit of outsourcing. (34:22) Brent explains that it is their goal to constantly put the client in the best possible position. (38:07) Brent and Jennifer explain that they focus on what counts, cultivate honest connections, and are relentlessly accountable for results. (43:29) Tweetable Quotes: “It's really becoming, especially here at EmPower HR, becoming an extension of our clients teams, or the people that we serve, to really provide a full, integrated solution as it pertains to people related needs.” Jennifer Guzman “We really look for the value added partnerships. And much like insurance agencies, you protect them, you protect their companies and risk, we do the same thing.” - Brent King  “We're absolutely not limited to P&C shops. As an organization, we refer to ourselves as broker agnostic. So we are actually a PEO. But we do allow ASO, so we have an ASO service model as well as an HRO service model.” - Jennifer Guzman Resources Mentioned: Brent King LinkedIn Jennifer Guzman LinkedIn EmPower HR David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes